Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Cosette Rinab

Scaling a social media business can prove to be very challenging when you factor in communicating with brands, engaging with your community, and constantly pushing out new content. I started my digital journey by doing it all on my own while juggling multiple jobs and attending a rigorous performing arts high school in New York City. Read more>>

Rebecca Burgen

I have a love hate relationship with Social Media. Yes Social Media has been a huge help to small businesses to be able to reach so many people both locally and internationally. I manage my own Social Media including my website, Facebook business page, Instagram and TikTok. Read more>>

KaTisha Y

For our Social Media there are a few staff members along with myself who runs the page, It initially started out with me doing all of the content even down to taking my own photos and shooting my own videos as well. Now I’m able to hand that down to the staff, Im very much so hands on with our social media, Im still creating all of the content and just sending over the content to the staff to be posted, Read more>>

Carey Sheffield

Social media is absolutely my friend when it comes to my business. I utilize on the most part Facebook & Instagram, I really must start being active on Twitter as I love making reels on Instagram, I suppose I am showing my age! That’s definitely what my kids would say. Read more>>

Sarah Zelinsky

My business, called Patio, is a painting and design studio where I manage all my own social media. It seems like social media is always changing and always needing more. I have been resistant to this in the past and feel the need to protect my process. Much of my education is in art therapy. Read more>>

Caroline Broadbent and Avery Wallace

We manage all of our social media platforms ourselves! We try to integrate the behind the scenes with the final products, to fully immerse our clients and friends in the world of balloons! We are just two moms on a mission to spread some joy, and love that others can relate to that. Read more>>

Octavia Baker

I, actually never was a fan of the socials at first. But when the pandemic hit. I had to learn how to use my skills to become essential. I had accounts and friends/followers. I never had really made time to build my page. I was bored and wanted to find a way to express myself. Read more>>

Kristen Sumpter

Yes. We have an Instagram and Facebook. I create and manage all the posts, stories, comments, and DMs. Read more>>

Nia Cox

Yes, I do manage my own company. It gets hard sometimes but eventually I will hire a team to manage the social media platforms for me. I want my business to grow more before I can hire someone and trust them with managing my platforms! Read more>>