Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Alan Pineda

Yes, I currently manage all aspects of the Pasión de Acero podcast myself—from content creation and video editing to designing and posting on social media. It’s definitely a demanding job, but when it’s done with passion and purpose, the effort pays off. The audience response has been incredibly rewarding, and their engagement is a constant reminder that authenticity resonates. Read more>>

Elizabeth Pooley

I manage all my social media platforms for Square Donut. Not only do I enjoy this aspect of the business immensely, but it allows me to stay connected to my team and bring a more authentic strategy to my marketing resulting in a deeper connection with my customers and staff. Occasionally I will enlist the help of a social media company if I intend to run a particular event that requires more extensive coverage. Read more>>

Courtney Fikri

We manage our own social media in-house — just as we do for our clients. Over the past year, we’ve been deeply immersed in evolving this offering, refining it not only as a service but as an extension of our creative direction practice. What we’ve learned is that clients aren’t simply looking for someone to “run their socials.” They’re searching for a trusted partner who understands how to translate the soul of their brand — its tone, aesthetic, cadence, and character — into something magnetic and meaningful online. Read more>>

Alli Moss

I manage my own social media! As someone in a creative field that relies very heavily on social media for advertising, it’s hard to fully give someone else control of your business in that way. This definitely isn’t the case for everyone, but I find it easier to just do it myself than try to communicate with someone else what I want to put out there for clients/potential clients to see. I have a marketing degree, so its super fun for me to do research on what’s trending & what people want to see from creatives in my field! I’ve had lot’s of success with it so far. It’s very time consuming, but luckily I have the time to do so! If you don’t have time to do all the research & management of your own social media, I can definitely see how it would be worth budgeting to have someone else do it for you. It’s a lot of work! Read more>>