Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Lauren Gardner

Social media is huge in the wedding industry- It’s how vendors show our work for future couples to book us, and it’s how a good percentage of couples getting married find us. Afterall, the next generation of couples getting married are Gen Z, and they spend a good chunk of their free time on their phones. As a business owner, I am very active on my social media platforms: Facebook, Instagram, Tiktok, and Pinterest. At this point, I manage ALL my social media platforms by myself. I made this decision mostly because I enjoy creating posts and videos, but also because it’s been fairly simple to manage being Gen Z myself and understanding how to do it. Read more>>

Katelynn Liedtke

I currently do my own social media. I think there is a time and a place to hire professionals, but just starting out I think it is important to figure out what you out of your social media pages and to build a relationship with your community. Not only just it help keeps costs low when you’re starting out, but it’s much more personable as well. Read more>>

Adrienne Calhoun

We’ve been doing social media on our own for the most part because it’s been very difficult to find someone who understands the vibe of the restaurant. Honey Moon Spirit Lounge has an atmosphere that’s much easier to feel rather than sum up in a few words. Hiring in house has been a really great solution! Our staff members spend a lot of time in the building and know how to create the experience we want our guests to have when they come to Honey Moon. One of our servers, Madison Guyton, has been pursuing a career in social media and marketing as a career path. Read more>>

Jennifer Atkins

Currently I manage the social media for my salon. I’ve been managing my social media since the MySpace days. At 44 years old I’m very aware that I must have a social media presence in order for my salon business to succeed. Read more>>

Maddie & Beth Barnett

We’re the captains of our social media ship, steering our own narrative and sharing our story on our terms. Whether it’s through playful banter in the comments or heartfelt chats in DMs, we love the direct line to our followers. Our social media isn’t just a platform; it’s a vibrant reflection of who we are and a fantastic way to keep the connection alive with our amazing customers and followers! Read more>>

Norelle Thevaos

Social media is a slippery slope for me. I see the immense value in it, but I do not like to dedicate the proper time to it. I go through spurts of posting more and pushing marketing efforts on social media, but then I find myself being pulled into “real life” work and family obligations.I recently hired someone to help me with branding and content creation for my IG. I know this area is an opportunity for me professionally and I want to maximize the potential. Read more>>

Thaddeus Pearson

I manage my own social media pages. I am mostly independent but Because I am a a graduating college student. Is it difficult ? Yes. Staying consistent and dropping content thats relevant and promotes you alone is a trip. But the grind is what makes the opportunities more easier to accept and makes then with. Read more>>