Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

La Quisha And Sophia Simms And Rodriguez

Yes, we manage our own social media accounts, including Instagram, Facebook, LinkedIn, TikTok, and YouTube. We chose to handle this ourselves because we wanted to organically build our brand and, most importantly, educate the public on what pest control actually looks like. We share tips and tricks, as well as up-close content of our experiences in the field with various insects and infestations. Read more>>

Marcus Buckner

Yes I manage my own social media at this time. It’s kind of the driving force behind my success with Square Bidness Apparel. I like to use imagery with music to push my narrative with my brand. Music is timeless and most can relate in one way or another. I came from the initial era of social media or social networking from like the AOL chat rooms or Black Planet?? I think that was the name of it, that was back in the late 90s. So I been familiar with social networking sites for a while now, so when it comes to managing my company social media it comes naturally. Read more>>

Luis Munoz

Right now, I manage my own social media, and that’s been an intentional choice. In a business like mine—where trust, reputation, and personal connections mean everything—I want my voice to come through directly. When someone reaches out, they’re talking to me, not a social media manager or a marketing team.

For a long time, I saw social media as just a side thing, but I’ve realized it’s one of the most powerful tools for growing a business. It’s not just about posting cool guitar setups or behind-the-scenes repair work—it’s about sharing knowledge, engaging with musicians, and building a community. A single post can turn into a new client, a collaboration, or even a long-term relationship with an artist. Read more>>

Ashley Durden

I personally manage my own social media because, for me, it’s more than just marketing—it’s about real connection. I love engaging with my audience directly, sharing my journey, and creating content that truly reflects my voice and values. Social media isn’t just a tool; it’s a space where I can build relationships, inspire, and stay in tune with my community. Read more>>

Alexis Decker

I do a mix of both! Early on, I managed all the social media posting for my Facebook and Instagram accounts on my own. While I heard lots of advice about how often to post, I quickly realized that keeping up with those recommendations was really challenging. After about a year of doing everything myself, I decided to start hiring help.

Over time, I’ve worked with several different people, always trying to stay within my budget. I’d still manage it all myself if I weren’t a little burnt out from doing it solo for so long. I’ve learned that letting go of some control and bringing in reliable help—especially someone who truly understands your mission—can make a huge difference. Read more>>