We recently connected with Ashley Durden and have shared our conversation below.

Alright, Ashley thanks for taking the time to share your stories and insights with us today. Do you think folks should manage their own social media or hire a professional? What do you do?

I personally manage my own social media because, for me, it’s more than just marketing—it’s about real connection. I love engaging with my audience directly, sharing my journey, and creating content that truly reflects my voice and values. Social media isn’t just a tool; it’s a space where I can build relationships, inspire, and stay in tune with my community.

So far, this hands-on approach has helped me grow not just my brand but also a loyal and engaged audience. One of the biggest lessons I’ve learned is that consistency and authenticity matter more than having a perfectly curated feed. People connect with real stories, not just polished posts.

For other business owners considering their approach, I’d say—if you enjoy creating and interacting, managing your own social media can be really rewarding. But it does take time and commitment. If it ever becomes overwhelming, consider outsourcing certain tasks while still staying involved in the overall direction. At the end of the day, your audience wants you—so however you manage it, make sure your personality and vision shine through!

Ashley, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a proud twin mom to seven-year-old boy-girl twins and a content creator who loves sharing fun, relatable content. My passions include all things makeup, skincare, and fashion, and I also enjoy sharing healthy recipes and tips from my own GLP-1 journey.

I got into content creation because I love connecting with people and making everyday life feel a little more fun, stylish, and balanced. Whether it’s finding the best beauty products, putting together an effortless outfit, or sharing wellness tips that actually work, I aim to inspire and uplift my audience.

What sets me apart is my mix of real-life mom moments, beauty expertise, and a down-to-earth approach to health and self-care. I want my followers to feel like they’re chatting with a friend—one who loves a good skincare hack, a cute outfit, and a delicious, healthy meal!

I’m most proud of the amazing community I’ve built, full of people who support and inspire each other. My goal is to continue creating content that entertains, informs, and helps others feel their best—inside and out!

How did you build your audience on social media?

Building my audience on social media has been a journey of consistency, authenticity, and a lot of trial and error! I started by sharing content that I genuinely loved—fun and relatable moments from my life as a twin mom, my passion for makeup, skincare, and fashion, and my personal health journey with GLP-1. Over time, I realized that the more I showed up as my true self, the more people connected with me.

One of the biggest factors in growing my audience has been engaging with my community. I always try to respond to comments, DMs, and create content based on what my audience wants to see. Consistency has also been key—posting regularly and staying true to my niche has helped me build trust and recognition.

For those just starting out, my biggest advice is to be patient and stay authentic. Don’t try to be someone you’re not just because a certain type of content is trending. Find what you love sharing, experiment with different formats, and pay attention to what resonates with your audience. Also, don’t be afraid to show your personality—people follow people, not just content!

Lastly, remember that growth doesn’t happen overnight, but if you stay consistent, keep learning, and enjoy the process, you’ll find your community!

What do you think is the goal or mission that drives your creative journey?

Absolutely! My main goal with my creative journey is to inspire and uplift others by sharing fun, relatable, and authentic content. Whether it’s through beauty, fashion, wellness, or everyday mom life, I want to create a space where people feel seen, encouraged, and empowered to embrace their own journey—whatever that looks like for them.

As a twin mom, I know how important it is to find balance and joy in the chaos, and I love sharing moments that remind others they’re not alone. I also have a passion for skincare, makeup, and fashion, and I believe that feeling good on the outside can help boost confidence from within. And with my GLP-1 journey, I hope to provide helpful tips and support for those on their own health and wellness path.

At the heart of it all, my mission is to create content that not only entertains but also adds value—whether that’s a laugh, a helpful tip, or a little boost of confidence. I want my audience to feel like they’re part of a supportive and uplifting community where we can learn, grow, and have fun!

Contact Info:

• Instagram: @ashleydurden25
• Other: TikTok is my main social media
  @ashleydurden05