We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Dennasia Dixon

The word “influencer” is used too loosely. With social media becoming the leading way to expand your brand and business, it has become a lot easier for people to catch the attention of the mass and gain them as followers. Trends have become a big part of society and everyone is trying to follow them. Read more>>

Eric Jordan

My name is Eric jordan Jr, Sandusky, Ohio native. Born and raised in the area, I grew up playing sports and being active. Football, basketball, baseball were my favorites as I played all 3 from a young age through highschool and beyond. I ended up playing football at the next level in college. Read more>>

Camia Brown

Our mission at Camia Brown Interiors goes beyond designing spaces; it’s about education, inspiration, and challenging the status quo. We’re on a journey to uncover perspectives that redefine design for our clients, embracing uniqueness and valuing the exploration process. Read more>>

Tony Bennett

When we all start out in hospitality, it is typically for different reasons. Sometimes to pay for school, good money with odd operating hours, or maybe we just intrinsically love interacting with people day to day. For us, food and drink has been such an incredible journey. Read more>>

Jenna Waltz

Cultivate was a business that was dreamt up in the midst of the pandemic. My personal healing journey had started years earlier when, faced with life’s complexities, I welcomed our second child a day after experiencing a tragic loss in our family. Read more>>

Amir Fralin

My mission statement is allowing and assisting with the growth of student achievement holistically. Holistically is the key word. Holistically deals with the entire person, both inside and out. I want to work with students who desire to be great in college, a career, a trade and at the same time build their character as well. Read more>>

Caroline Silvious

My mission is to inspire other working moms to take risks to reach their personal goals while supporting other moms and small businesses along the way. I am a full time Registered Nurse and a mother of two small children. I started this business at first because I truly loved decorating for parties in such a unique way. It is a true joy and outlet for me. Read more>>

Jessie Christensen

I love starting our interview with this question, because my mission is really integral to what I do. It goes far beyond being just a statement — it’s the driving force behind every decision I make, every piece of content I put out there, and every client I have the privilege to work with! Read more>>

Kristen Yates

The mission for my business has really arisen from my own personal journey as a lifelong seeker, someone who constantly quested for a sense of meaning and belonging in this vast ecosystem of life. Read more>>

Egypt Taylor

My mission is to create a community where all African Americans can embrace and normalize flexibility training without it being sexualized. I aim to make skills like splits, handstands, and backbends common and celebrated in our community, fostering a sense of empowerment and skill development. Read more>>

Rekia Beverly

The story behind my mission is to share learning and love with the world. The motto behind my brand is simple, it is to “Keep Learning and Loving.” For the the little one trying to learn how to tie their shoelaces or how to walk, to the eldest member of the family trying to learn how to use a mobile device or how to use the tap feature at the card reader, there’s always something to learn. Read more>>

Sari Kern

Our mission at Zen Stax is to balance indulgence and nutrition, and streamline food preparation, freeing up our customers’ time for what they love, rather than being tied down by dishes. Read more>>

Lindsay Bird

2023 has been the most difficult year Deity Animal Rescue has endured; emotionally, mentally, and financially. The overwhelming state of our L.A. City and County animal shelters, the huge increase in stray, abandoned, and neglected pets, coupled with the rising costs of living has made animal rescue even more critical, and each dollar must stretch even further to make an impact. Read more>>

Douglas Robbins

Well, I’m not a company. Just a man with a pen. or well, really a computer. If it was just a pen you probably wouldn’t be able to read what I’m writing. My penmanship is that bad. I even struggle reading what I put down. So I’m glad I don’t write long hand any longer. Read more>>

Andrew Kirschner

Ms. Infinity is a very powerful superhero who works a low-paying retail job in her secret identity, Bonnie Boring of Queens. The character had a long birthing process. I always loved Wonder Woman, but I was frustrated with the direction that the comic book was taking. Read more>>

Erisha Green

Growing up the dinner table/ kitchen was the place we all came together and that will always feel like home to me. I want to help us a whole get back to gathering in the kitchen with family and friends… I want everyone to experience that home feeling. Read more>>

Jodie Ellenor

My mission is to help women heal anxiety holistically at a root cause level so that they can wake up in the morning excited for their day and embrace life with calm confidence. There are many factors that led me to help heal women with anxiety and I would say the most profound was my own healing journey. Read more>>

Tamika Stewart

Definitely, a mission driven company…. There is always a backstory! n short, just a Southern Gal who grew up in one of the Finest Hoods in America (New Orleans, LA). Additionally, I’m a mother of (2) girls, 11-years apart, baby of my parent’s bunch, devoted friend, family member, humanitarian but most importantly Child of the Most High. Read more>>

Aaron Lindsay

My mission is to help busy professional take charge of their health both physically and mentally by using strength training and boxing. I keep pushing because know what it is to very over weight, health issue mentally and physically. Read more>>

Adela Navarro

As a multidisciplinary artist with a primary focus on abstract art, I have developed a profound appreciation for the therapeutic power that art holds. My journey has allowed me to recognize how engaging with art can significantly enhance our quality of life and serve as a powerful means of self-expression. Read more>>

Amber Michele

The mission has always been the same: “Keep finding ways to Elevate Your Everyday.” However that may look like to you, and wherever you are in the present moment. Elevating by both finding, and by creating, moments of joy regardless of circumstance. By coming together in the form of community – even simply with oneself – has always been the mission. Read more>>

Joy Chukwuma

I run an Afrocentric brand where we make completely natural wigs which is mostly AFRO WIGS. The story behind this brand has to do with my root and culture. As an AFRICAN WOMAN, my roots are vital to me. I got really fascinated on how African hair grows, the texture, the length, maintenance and everything. Read more>>

Angelo Wyatt

The mission behind Boise After Dark started back in 2010 as a featured mix show known simply as After Dark on another online radio station in Southern California as an outlet for me to exhibit my passion for House music, giving local unknown artists a chance to be heard. Read more>>

Valerie Farfan

In The Valley Of The Sun, LLC, began with the idea to bring more awareness to small businesses 7 years ago, highlighting local AZ businesses. We have recently expanded to social media management for small businesses. We offer social media management tailored to our business owners needs. Read more>>

Shawn & Rebecca Knight

Everyone needs just one person to believe in them! Both my wife and I had a rough childhood. We experienced physical, mental and emotional abuse as well as neglect. We didn’t develop the feelings of self respect and confidence that come with a nurturing and safe home environment and family. Read more>>

Crystal Clements

Black Women of Louisville was designed with women that look like me in mind and that share a desire for social engagement. The inherited empowerment of BWOL creates opportunities for black women from different industries, to come together in a multitude of social settings. Read more>>

Kimberly Wick

The Wick family owns the largest Broadway costume collection in the country, and our mission is to preserve these historic garments so generations to come will be able to appreciate the legacy of the shows, performers, and costume designers who defined the era. Read more>>

Hannah Jane Dantzscher

Wake Refill’s mission is to promote the mutual flourishing of all people and the planet through innovative, compassionate and waste-free thinking. On the surface, Wake Refill’s purpose is to reduce single-use trash by offering everyday essentials in a more sustainable format. Read more>>

Kimmarie Credidio

My mission statement for my business, Kimmarie Yoga is- To use my love of and passion for yoga to encourage, motivate and educate individuals on the benefits of yoga and the yoga lifestyle to help them foster a more fulfilling, healthy, and peaceful life. Read more>>

Brenda Mattausch

I guide people that want to make conscious changes in how they show up in their own lives experiences. I have a deep calling to guide people back to their incredible uniqueness and their individual truth. To invite them to look at their entire life experiences through a wider lens to gain a new perspective of the very reason that they are here…and for their souls purpose. Read more>>

Marcel Benson

Benson was founded by Marcel Benson, and the brand was built in the spirit of transformation. Marcel Benson was gifted his first watch at the age of 7. It was a square steel cased Kenneth Cole. He cherished this piece for years and was so thrilled about the watch, that he took it apart and learned everything about it. Read more>>

Fatima Hughes

Behind every business idea, product, and service that we have done has a mission. Our mission is to support women, by empowering them through employment & training, products that make them feel beautiful, confident, and strong, and creating a service that makes women feel seen, heard, appreciated, and supported. Read more>>

Dr. Stephanie Brown

The mission of I AM Educational Series is to provide educational resources that uncover hidden figures in Black History, in Women’s History and to highlight the contributions men and women of color made in America. The story behind the mission is a simple one; lack of representation in today’s educational system is still very real and as a teacher it’s my job do something about it. Read more>>

Ahmad J. Naous Ph.D,CPSSE

The Stratexology Institute, founded by Professor Ahmad J. Naous, is a relatively new organization dedicated to the study and practice of Stratexology, a new economic science that focuses on bridging the gap between strategy and execution. Read more>>

Bailey Young

The mission behind Bold Blooms Botanicals is one of acceptance, love in all forms, and being authentically yourself with expression through florals and design. I have been shamed and shunned for years because I see the world differently; and look very different from many clients and business owners–I speak with my throat and heart. Read more>>