We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Giselle & Stephen

Our mission is to inspire other full time workers to get out and travel/adventure through pictures and videos. We both would work Monday-Friday and then travel Friday-Sunday in the past. Read more>> 

Jenna Ramsey

As a wedding videographer, I feel as though I have a deep appreciation of memories and legacy. When I was younger I would run around with my cheap little video camera filming everything in sight. Now, my whole family loves watching the clips that documented those moments in our lives. Read more>> 

Daniela Pelton

Hi, I’m Daniela! I’m a web designer, brand strategist, and creative director behind The Humanista Co.— a holistic design studio for purpose-based brands and entrepreneurs. Read more>

Kerry Burki

Everything leads beautifully into the next even if I haven’t always been able to see that while it was happening. I switched from pre-med to Religious Studies in college at Northern Arizona University after taking a class in Hinduism that forever changed my life. That led me to become a yoga teacher after college. Read more>> 

Shaleena VanCanneyt

I grew up always looking at photo albums. It never mattered how many times I flipped through them I always went back and did it again. So when I finally figured out how to work a camera at around 3-4 years old, I was instantly in love with the idea of capturing someone or something. Read more>>

Yolanda Robinson

Our mission is to make imperfect skin beautiful by providing corrective & preventive solutions. Our skin is the largest organ on our body. Our face is often the first thing people are greeted with. Our face, is something we look at everyday. Read more>>

Travis Huff

THE CONCEPT OF REALTIME OUTSOURCE ALL STARTED WITH ONE MAN—TRAVIS HUFF—AND ONE SINGLE IDEA. ALMOST A DECADE AGO, TRAVIS WAS JUST A YOUNG COLLEGE GRAD WORKING IN THE TELEVISION ADVERTISING SECTOR. Read more>>

Alexis D. Brown

My name is Alexis Brown and I am the creator and owner of Koala Tea Nailz based in Oak Lawn, IL. I created Koala Tea Nailz, pronounced Quality Nails, in 2019 after struggling to locate a nail technician that specialized in UV gel-based nail enhancements in my area. Read more>>

Elizabeth Tiseo

As a person in the Health and Wellness industry my mission is similar to most, helping people live a healthier lifestyle. My programs go a bit deeper than just throwing a meal plan at a client or telling them what to do. I aim to educate people and guide them through how to use their knowledge of wellness in their everyday life through habit based health and nutrition coaching. Read more>>

Jay Jax

As a lifelong student of classical and modern art, my own fascination with the works of 20th century pioneers such as sculptor Henry Moore has guided my mission as an artist and influenced my career as a printer and now a gallery director/curator. Read more>>

Rachel Tepfer-Copeland

My first book, I Can Be A Superhero During A Lockdown, was born out of necessity for my own family. One afternoon, in 2018, I went to pick up my son from preschool and he was very obviously shaken and upset. He had a difficult time telling me what had happened. Read more>>

Kayla Vingco

The thought of starting my own business began as a joke between me and a friend of mine. We just kept complaining about our jobs and how we just were not happy anymore. I started doing a bunch of research on starting my own baby clothes boutique. I put a hold on my new business venture due to becoming pregnant and my entire focus surrounding this new baby. Read more>>

Samira Ghani

People ask me why I’ve chosen to share my recipes and my knowledge when I could sell them or keep them to myself. The truth is that there is so much injustice in the world we live in and there are very few things that unite us. However, food is something everyone can enjoy. Food is a fun way to celebrate and appreciate different cultures. So I do what I can, I share recipes and bring together communities through my brand. Read more>>

Dae’Mhun Fuller

Growing up in Liberty City, there weren’t many ways to make it out successfully. All I knew at the time was sports. My friends and others around me had either decided to make music or make their money through affiliation of the wrong crowds. To me, the best way out and perhaps the safest was to devote my life to football. Read more>>

Selina Ealey

I have 2 different personal stories behind my mission. The first one is founding Ke’Niya Speaks Foundation. It is very near and dear to my heart. My own journey stemming from losing my first born, my preemie princess Ke’Niya. It’s so many things I can say about this. The main purpose and mission is to raise awareness about babies being born premature and to be of assistance to parents with babies in the NICU. Read more>>

Alice Hernandez

When I started Happy Girl Shop it was really a place I wanted to use to create items that would bring people joy and spread a message of positivity. I truly believe that every day can be a failure or success, but it’s all up to you and how you keep your mindset. Read more>> 

Kathleen Haden

As a 501(c)3 nonprofit organization, our mission has been the same since the day we started our business in 2016. To help establish a new health paradigm that embraces vibrational medicine as a prominent alternative method for improved health & wellness. Read more>>

Karen Prescod

The story behind my mission is about my journey with chronic pain. In 2009, I had my 2nd neck surgery, and it did not go well. I became unable to walk, and my pain was worst after surgery than before I went in. Read more>>

Lydia McConnell

When I started Le Chic Miami, I wanted to create something that brought joy to the world, that made people smile. I wanted whoever was wearing my earrings to feel a sense of joy when they put the earrings on. Read more>>

Kevin Mashayekan

Like most food and drink companies, Howling Moon Kombucha started from a tiny home kitchen. In 2016 my then-girlfriend (now fiancé) Lori and I had just graduated from college and moved into a small duplex on the edge of Clairemont. We had studied microbiology together and were now working in the biotech industry. Read more>>

Taresa Scott, M.S. Ed.

As a company, our mission is to develop a learning and development strategy that empowers employees to own their career journey. Bleuprint is your opportunity to maximize learning and development to advance the careers of your employees, retain your top talent, and increase the skills of your teams to excel globally. Read more>>

Jelisa Nuall

My mission is to spread Good Vibes and Positive Energy to others! I struggled with depression during the COVID pandemic. My life changed so much within a matter of weeks and it was very hard on my family and me. I began to pray and meditate more which helped me A LOT. Read more>>

Elisha Foulks

I am now a retired Pro Makeup Artist who discovered a love for soap making. I initially started making soap to help a friend with psoriasis. That turned into me creating a feminine yoni soap called COOCHIE CAKES®️ that has taken my business to the next level. I have helped hundreds of women regain confidence through vaginal health. Read more>> 

Miles Triplett

The mission of SVS Productions is to be a safe haven for creatives. SVS was built on the foundations of being yourself. We want people to be who they truly are and feel comfortable to express theirselves honestly with no judgement. All of our productions inspire others to not care what other people think, and do what THEY think is best . Read more>>

Majo Mansour

Our Mission is provide the highest quality snack that is always nutritionally balanced , tasty and can fit most dietary restrictions. As a mom and Holistic nutritionist i started paying more attention to what parents will go for as a snack , at the gym and grocery stores were the same thing. Read more>>

Cedric Hendrix

I feel like it’s my mission in life to help expose people to music they might otherwise not have paid attention to. Genres and formats are EXTREMELY limiting, so a great deal of quality music falls between the cracks, Some musicians prefer to remain under the radar, which allows them to create and release top-flight music without interference from record labels. It also makes it difficult for anyone outside of die-hard fans to locate these records. Read more>>

Laura Silverman

Zero Proof Nation and Booze Free in DC, two communities and resource hubs I founded were both born out of a desire to build authentic community around the zero proof lifestyle, and to elevate the stories behind beverages and people in the space. Read more>>

Sydney Barrett

My name is Sydney Barrett and I am the commercial photographer behind Four Lane Photo. Since I started working at the age of 14, I have always worked for small businesses. I also come from a family of entrepreneurs, and have always been inspired by their dedication. That being said, I do my best to support all small businesses as frequently as I can. Read more>>

Conrad Oberbeck

We are trying to build a company around convenient, flavorful, and natural, plant-based nutrition. As a lifetime athlete, competing at the collegiate and professional level, I found that easy access to effective and powerful nutrition was seriously lacking in our society. Further, I found the information surrounding helpful nutrition to be often esoteric and opaque – hidden behind an array of smoke and mirrors. Read more>> 

Alyssa Anne Austin

I started my website, PoisedandProfessional.com, in 2016 as way to advise other professional women on how to advocate for themselves in the workplace and find career success. I had been working in corporate marketing for about 5 years at that point, and I had always been deeply interested in helping others achieve the success they desire, both in their professional and personal lives. Read more>>

Josh & Amy Woods

FAVORYT was created to fill the gaps that we were struggling to find in the industry. Josh lost his hair at 22 years old. It was at that moment he decided to get more creative with growing his beard. He tried many of the products on the shelves and found that his beard and skin needed more moisture and that the chemicals were damaging his skin. Read more>>

Angela Calvin

I have always been a creative in some way in my life. Creativity has most shown up in writing and dancing mostly, but a focus on illustration became a new development in the last year and a half. I had always dabbled, but never put any energy into it. I think that I have always wanted to create, but didn’t know it would or could show up in this way. Read more>>

Tanya Herrera

My mission is fairly simple, I was born to make art in literally any situation with just about any medium. It’s just what I’m really good at and happens to be something that I couldn’t really live without. Some things that have come up along the way are making art out of a objects that would have otherwise gone to a landfill. Read more>>

Carlos Avitia

Since I was a kid, I remember messing around with the editing program and webcam on the family computer making goofy YouTube videos. This turned into getting my first camcorder to film skate parts with my friends and eventually, shooting my first music video. Read more>> 

Mandisa Johnson, MS., M.F.A.

Atlanta Film and TV’s mission is to serve, empower, engage, and educate those that are a part of or looking to become involved in the Atlanta Film and TV community. We started Atlanta Film and TV because we noticed there weren’t many platforms that educated those looking to break into the Atlanta Film and TV industry. We do this by publishing informative posts. Read more>> 

Joel Zeff

In the mid Nineties, I worked for an advertising agency. I also performed with an improvisational comedy troupe on the weekends. One of my clients, Texas Instruments, asked me to speak and perform at an executive retreat. With no hesitation, I agreed. Read more>>

Nikki Butler

At Derivel, we specialize in corporate client entertainment travel. Client entertainment travel is hosting a current or potential business colleague, customer, associate, or acquaintance with some form of travel experience. It’s more than just the standard lunch or dinner date. Read more>>

Amber Burr

It all started when my husband Dannie started having some health issues and we started taking a closer look at ingredients on labels. We were in the store buying a big jar of syrup for our pancakes and we realized how much high fructose corn syrup was in the syrup. Read more>> 

Charlynda Scales

My grandfather, Charlie “Mutt” Ferrell, passed away from cancer shortly after my college graduation. He was the first person to salute me when I commissioned in the Air Force. Eight years later, I was active duty, stationed at Wright-Patterson Air Force Base. Read more>>

Pavel Reppo

I emigrated from Belarus to the United States in 1996 at the tender age of 5. My parents lived through the break-up of the Soviet Union, forced to ration food tokens for purchasing salt and bread. By coming to the United States, we had made it. I could be anything I wanted to be. Read more>>

Cara McQueeney, Hailey Sardi

After moving to Colorado Springs, we both felt compelled that in Colorado Springs needed a space for women to shop locally and build community, and our space was born. Our mission is to create a space for community coming together to encourage and empower every woman to be their own. Read more>>