We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

nancy stevens

We are Uplift Clean Beauty! Read more>>

Amandine Louis

I always say that I’m more than a photographer. Because I’m giving more than just a photoshoot with beautiful pictures. It’s a container, and I’m only the space holder. It’s an invitation to be your most authentic self, in a society that doesn’t really gives you space to be. That does not adapt the environment to the individual but ask the individual to fit in. To experience yourself in new ways & to connect or reconnect to your own essence. Read more>>

Justin Short

My name is Justin Short and the story of why I am running for office is a long one but it is sure exciting! Being born and raised in the Northland of Kansas City my father was an elected official and my mother ran a major non profit in Kansas City! This allowed to to experience public service as a duty. I have always been inherently interested in KCMO politics and what the city has become, from a desolate downtown to a thriving community, Read more>>

Phelisha Munson

I was in the shower one day talking to, well shouting my ideas, to my husband in 2019. I ran the idea of my company name one night. That name popped up and I just couldn’t shake it. My business name is my mission. “Dimensional Hues Korey, that’s the name!” I remember telling to my husband. We are all connected together in this world. We all have aspirations. We all are the same in some way regardless of what we go by racially & ethnically. Together we are one. Read more>>

Anjali Phougat

My foray into fashion began with winning the Miss Haryana title about 20 years back, and I have been associated with the fashion industry ever since. I have designed outfits and has been involved in a number of fashion events such as the New York Fashion Week, Cannes film festival and so on. My work have been featured in Miss USA and Miss universe contests as well. Read more>>

RJ Token” Harris”

Above The Norm was created to inspire and empower those who feel that they do not fit within society’s norms. We hope to give our ATN family hope that defying the norm will open their eyes to new perspectives and opportunities. By embracing unapologetic authenticity, our message remains the same throughout our movement: Refuse To Be Normal. Read more>>

Bobby Bramhall

After devoting the majority of my life and start of my professional career to playing professional baseball, I committed my next chapter to join what brings me fulfillment with ways I’m able to provide and maximize value to others. Where my book was concerned, I wanted to educate and share priceless insights through my experiences. Read more>>

Roger & Robert Just Drinking

We are two guys who are from the Midwest that are out to show the world how many rums are out there that can compete with any other liquor in the world. Yeah we said it… You put the finest Whiskeys, Tequila, Vodka, gin or anything else you think can compare and we will show you a rum that can go toe to toe with it on any scale. When we started this channel we called it “Just Drinking” because we thought we would move on after we completed all the rums, because at that time we thought rum was the 4 or 5 large brands and just a handful of small brands. Read more>>

Katrina Klooster

There I sat in the doctor’s office listening to him explain to me that the pain I’d been experiencing was due to having shingles. I remember feeling so confused because at that time I was only 37. As he explained more about what shingles is and why people get shingles, he asked me to tell him a bit about what I had going on in my life. I rattled everything off like a daily to-do list: teacher, mom, farm wife, living in our house as we remodel it ourselves, in the middle of a master’s program, active PEO board member, a member of a local women’s group, a tutor for a local woman learning to speak English as a second language, and the list when on. Sharing these things didn’t phase me. Read more>>

Courtney Dunlap

When my family began our own homeschooling journey, I can remember it often being overshadowed by overwhelming feelings of inadequacy. I lost count of the blogs, articles and websites that gave a picture perfect facade of what it meant to “homeschool well”. These sites were filled with beautifully manicured homeschool rooms, pristine alphabet blocks neatly organized in color coordinated bins, and peaceful children quietly doing their studies. Read more>>

Analucia Beltran

Diamonds represent so much to Analucia, it started with a meaningful family memory. Analucia’s diamond business is not just a company, it’s a sentimental promise made to her father (22 years ago before he passed) that she would create a family legacy, travel the world, and be her own boss – before she turned 40 years old. Analucia is the first-born (from a family of four children) and she founded the business with her youngest brother who is also the Creative Director. Read more>>

Evelyn Reátegui Zirena

When I was a kid I wanted to be an artist, I wanted to paint. But in my home country, Peru, no one really chooses that as a career. So I decided to study Biology, my favorite subject in school. I then came to the US to do my master’s and PhD in Toxicology. After graduation and while looking for jobs I used painting as a way to calm my anxiety. I then started getting commissions from friends and family. I love the creative aspect of painting and when I paint I don’t think about anything else, just being in that moment. Read more>>

Emanuel Harris

E&JDesignz turned from a dream to a reality in 2015 . My life story and my Hard Work & dedication transpired into my clothing , being printed in various ways and assuring that everyone in my path understood the message. After printing my own apparel and using clothing to convey my message of the impact that HARDWORK & Dedication can have I wanted to give other people the pout to convey their own message. Read more>>

Myiah White

I started making natural body care products when I was diagnosed with Breast Cancer. I wanted everything that I put on my body to be 100% natural. I started gardening & growing my own Aloe in which I begin to use in all of my products. These products not only helped me in a way they healed me and it made me happy to be able to make it in such a trying time in my life. Read more>>

Candace Houston

My mission is to educate encourage and empower women globally. As a single parent, a woman of color in the corporate world, and a woman, I have lived the struggles that come with all of those people. Not having help, not knowing all of the resources that are available and not being valued is what we experience. Through Nspire U!, I take those experiences and use them to help others not have to face these struggles alone. Read more>>

Antuonette Patterson

As a military spouse and new mother, finances were limited. My initial goal was to lift the burden from my husband, and share in the financial responsibilities of our growing family. I’ve always had a passion for hair, and creative expression so I found any way I could, to nurture that passion. I started as a kitchen stylist serving the local community providing services from braids and twists, to extensions, silk press and more. Read more>>

Jeremiah Pitts

The story behind my mission is growing up I saw my parents work multiple jobs day in and day out to make sure we had everything we needed and more, so i used that as motivation to get a job straight out high school. I worked fast food and when i saw that It wasn’t getting the job done i transferred over to working at warehouses at one time i was even working both. I took that responsibility because no matter what the situation was they never complained about not having the money for it they made sure we got it. It might not have been when we asked but we got and that’s all that matters. Read more>>

Chad Colston

Chad Colston, founder of Pridewest, is on a mission to change the world one investment at a time. When It comes to Pridewest,the vision is crystal clear! Empower the community through worthy investments. Houston, Texas– Oct.11, 2022 – Chad Colston, founder of Pridewest, is on a mission to change the world one investment at a time. Read more>>

Natalie Pritchard

Dazie’s Treasure was created in 2019 to pay homage to my loving mother, Dazeline and a means of supporting The Robert A. PRITCHARD STROKE AND HEALTH INITIATIVE a 501c. Read more>>

Ebonie Brown

The story behind my mission is a young lady that was lost and less likely to be anything in life. Now I’m a business owner, mother, and I wear many other hats. Life was rough and tough but no matter how hard it was I always found myself doing hair and encouraging other people with their problems in life. Read more>>

Jeffrey Dale

One of the saddest things is not every person in their lifetime will be able to enjoy a quality meal prepared by a Chef. Within each community across the United States there are economic disparities, which leads to food deserts. Read more>>

Elise Thomas

For most people, the pandemic brought about radical shifts both personally and professionally. For my husband and me, 2020 – 2021 was a period of time that was riddled with setbacks that challenged our grit and perseverance. Read more>>

Cristy Kisner

What is my mission? offer a safe space for all those people who for some reason have many food restrictions, but who also want to eat healthy, delicious, and nutritious. In our restaurant, people can find a place where the whole family can eat together no matter what diet each one follows. Read more>>

Lydia Codding

I grew up in a small rural town in the middle of nowhere, pop. 500, surrounded by Louisiana farmland, a small brown bayou, and all the ghosts of the past. There wasn’t a whole lot of available intellectual or creative stimulation available, but there was a book mobile that set up camp every other week in the post office parking lot. I was always there. Read more>>

Lindsay Jordan

I became an LPN in 2016, and a registered nurse in 2018. I absolutely loved my career in the acute care field. I worked in progressive care then transitioned to critical care, my dream specialty, until Covid hit. Read more>>

Christine Dy

At the start of the pandemic, many friends running micro-businesses from their homes or working for corporate brands were complaining about how hard it was to keep up with social media. Read more>>

Antonio Clark

My story, my mission. My name is Antonio clark the business owner of Ant’s Auto Care. As a child I always took apart my toys and electronics to see If I could put them back together as I took them apart, the passion has always been there. I grew up in a small country town called Hopewell, MS outside of Collins, MS real small town everyone knew everyone. Read more>>

Jonathan Williams

The story behind my mission comes from my passion for life itself. There are a lot of things that people in life don’t see a bigger picture of. When I try my best to see the light in the world and through the people that I interact with. Read more>>

Alisha Small

I always knew I wanted to be in the field of service and I loved helping people. I just didn’t know how I wanted to serve my community. My entrepreneurial journey started back in 2016 after I left my job with the New York City Department of Education to start my own private children’s transportation service. Read more>>

Tara Thomas

The story behind my mission is to not only be a great manager and publicist for the people that I work with. But I also become their friend, their confidant, and the person that they know has their best interest at heart I am a no BS type person so I always am straightforward. Read more>>

Nicole Larson

My business future was born of my teen years in the hospitality industry. I was, and often still am, a poster child for the First Aid Box. If there was something to slip on, trip over, or a way to cut myself, I found it. I also found that the nearest First Aid Box was almost always empty. Read more>>

Mitzy Romero

As an artist, it can be difficult to find a place that will let you express yourself. I created LUX by Mitzy for members of the community to be able to sell their art in once space. I wanted to make sure everyone felt included and had a safe space for themselves and for their art. Read more>>

The Vend Bros MyKail and Miguel

2 Bros, 1 Mission: Advocating for Autism Awareness! Our mission became clear on Oct. 22, 2019 when MyKail (5.5 years old) was diagnosed with Autism Spectrum Disorder. It was then, with 1 label, an entire family will change and in that change, I (mom) realized that there is little resources or guidance for other families as well. Read more>>

Diamond Downs

Gehati is a handcrafted aroma product brand that pushes a societal message of self-healing. We are all experiencing living in the same unrecognizable world that is mentally draining to push through, daily. Read more>>

Carmen Davis

I have always wanted to assist in the betterment of my community . I have done just that with my on going work with black women and their natural hair . As well as my work with mindyourownwomb. Read more>>

Jenny Dalio

From the moment I could talk, I was asking existential questions. Why are we here, and what makes life worthwhile? Along the way, I discovered that for me, a prerequisite for a purposeful life involves meaningful relationships. And these are built through deep and enriching conversations. Read more>>

Andrea Vanderbilt

I created Teach Me To Grow to share the joy and benefits of growing food at home with new gardeners. So many folks want to grow food at home but don’t know how to get started or feel like they don’t have the experience or knowledge to be successful. Read more>>

Faris M. El Borno (GAZA)

Being Palenstinian, I’ve never felt at “home” anywhere – constantly moving around and changing locations during my upbringing. The meaning behind Nomadic is that by being a “nomad”, you’re able to be anywhere at any time doing what makes you feel content and free. Read more>>

Josh Misko

It all started at a Tin Roof, like many stories do in the Southeast. I had avoided playing Stratocasters for years because of my large hands always bumping the pickup switch out of position when I’d start to really get into a performance. I had just bought a new Fender Strat and was hoping to give it a go again. Read more>>

paulita bennett-martin

I wear multiple hats in ocean conservation. The ocean is my passion and the one most common thread across my memories of happiness and fulfillment. For over four years I’ve worked for the biggest ocean conservation organization in the world. Read more>>

Rashad Tucker

Our Mission is to make members stronger physically and mentally in 30 mins. 9Round Downtown KC Kickboxing Fitness gives you an outlet to compete against yourself — and get stronger with every workout. Read more>>

Sara Narh

At platinum hair illusion I provide an experience. Love getting feed back from my customers on how I provide amazing healthy hair care routine . At platinum hair illusions 10 years ago I started my own hair extensions line & Products .Through The Years I Always gave back to the community an go to local rehab clinics a service the elderly in need of care on a monthly bases . Serviced children In The juvenile Detention. Read more>>

Mona Ramirez

Our mission is to create vegan food that feeds the soul. We wanted to be something we strive for when folk taste our food; for our food to be comforting and nourishing. Often times, when I tell people I’m vegan they expect for us to only eat salads or think that certain foods cannot be made vegan, and we are here to change that. Read more>>

Melissa Magazine

Where do I begin? The catalyst for me going hard and deciding to empower women is when I saw something on television, I don’t remember what show it was – some makeover show, and the young lady said that when she brushed her teeth she do not look in the mirror. She stated that she didn’t like herself so much that she couldn’t even look at herself in the mirror while brushing her teeth. And I thought…. my God, how awful that we don’t love ourselves enough to even LOOK at the reflection in the mirror staring back at us. I thought of all the times I was bullied, teased, overlooked and put down. Read more>>

Laundry Matte

Before we started Laundry Matte Creative Studios, we were four friends who had plenty of ideas but no way to properly execute some of said ideas. We decided to go the DIY route and establish a space to make it all possible. Read more>>

LaQuinta Davis

The mission is, “My fat is my beauty!” The story behind the mission is creating a space were people of size are seen differently for there roles in society. For example, we are often the leading women and men in corporate America but are often overlooked for top tier jobs because of our size. Read more>>

Devin McKenzie

The story behind my mission is creating opportunities for myself and others that are not readily available. Let me explain… Read more>>

Sean Griffin

I want to create memories through my content. I want something people can look back on. Every feeling has to feel like your favorite movie. A scene you can’t forget! Read more>>

Jasmine Nolan

My Mission is to show women that they are more than just a wife and mom, but that they have a bigger Purpose! Often times we as women can lose site of our purpose with the many responsibilities that comes with being a wife. Read more>>