We recently connected with Jasmine Nolan and have shared our conversation below.
Hi Jasmine, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
My Mission is to show women that they are more than just a wife and mom, but that they have a bigger Purpose! Often times we as women can lose site of our purpose with the many responsibilities that comes with being a wife. mother, sister, daughter, friend, etc. At a time in my life when I was questioning my Purpose, God revealed to me that he has already been preparing me to enter into a season of clarity. My desire for more and to make an impact lead me to Real Estate. Selling Real Estate is just a part of the service I provide. The most fulfilling part are the Relationships that have grown out of providing real estate services. Real Estate allows me to help change the life of the wife, the mother and the business woman financially and the relationships built allows me to spark the purpose of the wife, the Mother and the business woman.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am a woman with many hats. I am a woman of faith, wife of nearly 10 years, boy mom of 3 and entrepreneur. At a time when I was questioning my Purpose, God told me to do Real Estate. I even questioned this because my background has always been in the Hotel Industry. Now I realize that my experience in the hotel industry allowed me to learn the necessary skills needed to serve people. From operations and service, to sales, marketing and branding, I knew I had the skills, but I lacked clarity of my purpose. Once I started my Real Estate career, oddly, things started to click. I began using my Social Media platforms to educate people about Real Estate without realizing how it authentically graduated into a platform to not only educate and equip people on how to build wealth though real estate, but also encourage women to seek and walk in their Purpose.
One of my services includes helping families build wealth through buying and selling Real Estate but I also call myself the Graced Coach, igniting women to be who God has called them to be and fully walk in their purpose. I am blessed to have the opportunity to help clients meet their financial goals and staying connect with these families allows me to have a greater impact on their life.
Have you ever had to pivot?
Selling Real Estate is just a part of my Journey and I love seeing my clients lives change with one decision. I realized it was time to pivot into something more than REALTOR when people started to gravitate to me based on the person I am, and not just the real estate services I provide. Like the saying says, people work with who they know, like and trust and my clients started to connect with me based on those things, before they even decide to purchase or sell their home. Once I realized this, I knew my Purpose was bigger. Clients will buy or sell when they are ready, so what other services I can offer and what impact can I make outside of real estate Transactions. I continued to be an educator of the market, but it was time to pivot. I pivoted into becoming an educator of Marketing and Branding to entrepreneurs by creating an e-workbook” Socially Selling” designed to help entrepreneurs to become more socially savvy in growing and scaling their business using social media. I am also pioneering a community of woman, called The Graced Girl, established to give women the strategies needed to seek, find and walk confidently in their purpose and in the fulness of who God called them to be in every area if their lives, Gracefully.
Any insights you can share with us about how you built up your social media presence?
I’ve built my brand on social media by being my authentic self. I learned my audience and who gravitated to me and why. My audience are majority women and woman who wear many hats. These women are mothers, wives, friends, sisters, daughters, business women and entrepreneurs. They desire more in every area of their life, so they attach themselves to women with that same mindset, and that woman is me! I show them that I am the same woman they are, with the same goals as them. I am the wife, the mother of multiple children, the friend, the sister and the business woman, but I’m also the woman who found her purpose and want to show and encourage others to find theirs. My advice to those looking to build their social media presence is to figure out your purpose for wanting to influence and why.
Once you find that out, be consistent in showing up authentically you.
- Website: https://jasminenolan.kw.com
- Instagram: https://www.instagram.com/jasminenolan_realestate/
- Facebook: https://www.facebook.com/jasmine.nolan.10/
- Linkedin: https://www.linkedin.com/in/jasmine-nolan-373422179/
Isaiah Baker with Center Focus Photos