Our stories are often hard to understand until folks understand our true motivations, our true drivers and the stories behind why our mission or purpose truly matters to us. We’ve asked some inspiring folks from the community to talk to us about why they do what they do and have shared some of our favorite responses below.

Uli Kirchler

I grew up in a in a small German-speaking village in the Italian Alps surrounded by glaciers and tall mountains. Castles were part of life there. Some turned into schools, others were converted into museums and restaurants, and some just turned to ruins, left for us kids to explore. Read more>>

Maria Macsay

When I first started my business in 2020, my mission was to support women who were weighed down by their distorted relationship with food and their body to become free of their challenges so that they could regain their health, energy, and enthusiasm for their lives. Read more>>

Wendy Smith

Our mission at Levleup Social Marketing goes beyond mere words on paper; it’s deeply ingrained in the fabric of our organization’s DNA. We are driven by a passion to be more than just another marketing agency; we aspire to be the catalysts of change in the digital landscape. Read more>>

Jessica Dory

A Journey with a Silver Lining Jessica Dory’s inspiring journey from a debilitating auto-immune disease to the creation of the Verde Collection is a powerful testament to the truth behind the saying “Necessity is the Mother of Invention”. Read more>>

Malla Haridat

As a business owner, our mission isn’t just a statement plastered on our website or printed on our products—it’s the heartbeat of my company’s work. Read more>>

Estefania Holt

When I started off Shaka Soul Surfers, I was all about giving special needs students some fun activities to do. Being a burnt-out teacher, I saw how hard it was for these parents to find activites that really fit them. Read more>>

Kwey

The mission for Samambo World has always been to unite the African Diaspora. Minneapolis is a very segregated city, and its reflected in the nightlife. Read more>>

Sady Ly

“I am creating the life of my dreams” written across the main wall of our Brooklyn Park location, one of two beauty schools we own and operate. Read more>>

Monique Guzman

My mission in life has three parts. Saving our planet from the way of life humans have been accustomed to living without a care or worry to the impacts it has by way of consumption, mass production, and a disposable lifestyle. Read more>>

Saundra Nettles

I am a public speaker and my goal is to educated and motivate. I desire to help people of all ages to know what to do if the are faced to face with a criminal. Read more>>

Hannah Brencher

I’m the founder of the company The World Needs More Love Letters. We’re a global community using the power of social media to handwrite and mail letters to people in need worldwide. Read more>>

Dericka Tillman

Flawless&Brwn is a brand of handcrafted products for individuals seeking a natural way to enhance their health, beauty, and wellness routines. We offer 100% natural skin care products & our 100% organic wellness tea blends. Read more>>

Barbara Remus

My mission is primarily to help people, kids as well as adults, to establish their confidence in being who they truly are, to find a voice for themselves and to get free from judgments of others. Read more>>

Cecil Cupid

Our company mission is to provide solutions to potential clients problems through our videography and photography services. We realized that clients have a great need for professional videography and photography services and we ask the right questions to help determine exactly what is needed and how we can work together to create a solution. Read more>>

Jada Roberts

People thought I had the perfect life growing up, but — everyone has a story lol! Growing up I experienced a very traumatic event with one of my closets friends that left us on the way to the hospital that same night. Read more>>

Tré Ahmad

My mission as an artist is always to transform, adapt, evolve in order to ascend. As a queer and non-binary creative with generalized anxiety disorder, it feels critical for me to create open spaces for people similar to me to heal. Read more>>

Liz Dawn

Our mission at Celebrate Your Life events is deeply rooted in the belief that everyone deserves a safe and nurturing space to embark on their journey of personal growth and spiritual discovery. Read more>>

Tanya Zhang

My co-founder, Wesley Kang, is Taiwanese-American. At the time of our venture’s inception, he was immersed in the finance sector, requiring him to wear a dress shirt daily for work. Read more>>

Ashley Cisneros Mejia

As the host of “Talk Freelance to Me” and a dedicated business coach for women freelancers, my mission resonates deeply with my own experiences and the shared challenges faced by many women in today’s workforce. Read more>>

Nate Wiles

As a multimedia specialist in the music industry, every project I undertake, every connection I facilitate, and every story I help tell is filled with passion and dedication that comes from my personal journey in music. Read more>>

Sara Hopkins

Here at the Sara Hopkins Real Estate Team we are on a mission to make sure every single woman deserves to know the power she holds—especially when it comes to homeownership. Read more>>

Gbeke Omosebi

As a mom of two kids, motherhood has been the most fulfilling journey of my life. However, I also understand the challenges and struggles that come with it. Read more>>

Alexander Bravo

I am a musician who is involved with many facets of performing, teaching, recording, writing, and producing music, both as a solo artist and with other artists and groups. Read more>>

Tumaria McDaniel Dana Banks

Lez Do Houston was born out of a longing for community and a need to put down roots in a new place. Coming from Chicago, we took a leap of faith towards Houston in 2021 after a brief visit earlier in the year. Read more>>

Stacy Beaucicaut-Etienne

At the heart of Stacy BE Photography lies a mission deeply personal and profoundly transformative: to empower individuals, particularly women and girls, to see their true beauty, embrace their authentic selves, and step into their power with confidence. Read more>>

Jenn Hanson-dePaula

My mission stems from the experience that I had from my first two jobs in the music industry in Nashville, TN. I got my start in 2000 as a publicist and I worked for two different record labels in five years. Read more>>

Tamara & Jesse Furgason

Everlasting Candle Co. is dedicated to transforming the way we experience candlelight ambience through our patent pending steel candles. Our mission is to offer a unique, eco-friendly, and reusable candle option that stands out for its simplicity and elegance. Read more>>

Sarah Ghabbour

Our overarching mission for Loved Twice Bridal is to bridge the gap between buyers and sellers to increase the lifecycle of wedding gowns and wedding wear. Read more>>

Dawn Sadler

My mission is to give the ultimate customer satisfaction to every client that comes to me for service. I strive to provide a clean, stress free salon and one-on-one personal appointment. Read more>>

Rebekah Horne

After college, I spent a short season in Australia living, dreaming, reading and sort of healing from a very full college experience. I stayed a lot with my Aunty and during that time, she taught me how to cook and how to sew. Read more>>

Precious Phillips

The heart of our mission lies in combating the detrimental impact of Adverse Childhood Experiences (ACEs). These distressing events, occurring during childhood, can cast long shadows over one’s life, affecting health and well-being well into adulthood. Read more>>

Liza Maya

Soul Grain started with an idea and was fueled and propelled by our passion. We believed that the granola aisles neglected to represent the beauty of diversity. Read more>>

Kristiann Vargas

We are a dining experience company. Our mission is to take the local and make it luxurious and the common into exceptional. It’s about taking a part of my heritage and creating it in a new way to be able to share it with my kids and my community. Read more>>

Miriam Cruz

I have always had a strong sense of purpose and a deep desire to make a positive impact on the world. Fortunately, I have been able to channel this passion into empowering women in the real estate industry and educating my clients through the sale or purchase of a property. Read more>>

BigJon Promotion

My mission is to put independent Music Artists and entrepreneurs in front of there demographic. To put as many eyes on them as possible. I want them to make a living doing what they love, there passion. Read more>>

Juan Pliego

Opening a nonprofit organization dedicated to helping people in need is a noble and impactful endeavor. With a strong vision and mission, this nonprofit can make a positive difference in the lives of those who require assistance the most. Read more>>

Brandon Mosley

The Guide is a campaign to bring awareness to the multi-faceted aspects of GBTQ culture and promote self-acceptance and body positivity. My readers, followers, and I commonly believe that everyone deserves to feel seen and heard, regardless of their body types, kinks, or social tribes. Read more>>

Sarah Horgan

I believe all women deserve the time + space to be intentional about their own lives. Unfortunately so many of us are buried under piles of stuff, endless to-do lists and don’t understand why or how we can change. Read more>>

April Jackson

I was halfway through my law school courses when I got a call from my mom. My grandfather was 94 years old, and until recently he had been in excellent health for his age. Read more>>

Dr. Shawne Duperon

We started off teaching businesses how to get free publicity and be on or in the news to help grow their branding and sales We noticied our model of teaching people how to find great stories, create great press releases and pitch the media, was not working. Read more>>

Nicole Ayres

Jumpsuit is on a mission to build the independent network and transform it into an entirely new economy. As the founder, I left the 9-5 six years ago, jumped into freelance, scaled and built Jumpsuit (a creative agency powered by the independent network), and am now building and scaling Jauntboards (a responsible AI company) to power the independent network. Read more>>

Desiree Alford

Starting my business as a single mother with a couple hundred dollars in my bank account, we work to serve single mothers and bring hope to women who need it. Read more>>

Spacey Rivera

Hello, my name is Spacey & I’ve always had the dream of changing the way we see healing. In the crystal world, the views of healing have always been lateral. Read more>>

Chanel Oji

The story behind my mission is simple: it’s to spread the gospel of Jesus Christ through a fashionable yet tangible lens. I created my faith and fashion blog in 2020 as an outlet to merge my faith and personal fashion, inspiring others to see that being Christian doesn’t mean you have to dress boring. Read more>>

Kristen Mason

Birth It Forward’s Mission is to provide evidence-based support, education and advocacy to birth workers and growing families. Our goal is to help families who are falling through the cracks. Read more>>

Josie Santi

I felt disconnected from my body for as long as I could remember. Painful periods, awful digestion, guilt after eating, chronic fatigue, constant stress, and inconclusive tests left me feeling out of control and strange in my own body, leading to intense health anxiety and a panic attack disorder. Read more>>

Joy Outlaw

I promote intentional peace, and self-awareness, self-care, and joy as a revolutionary act because our very lives depend on it. Many of us who went to college developed friendships there that have lasted a lifetime. Read more>>

Thomas Felts

My mission is to offer affordable, quality images and housing. Read more>>

Janell Jones

There is a story behind what motivates my mission to help others. While many people hide from their past narratives, over time I have learned that you can transform your experiences – even difficult ones – into something that benefits the wider world. Read more>>

Kirsten Schneider

Art is our passion – and we want to try all! the! things! But, unfortunately, arts & crafts materials can be prohibitively expensive. Trying different disciplines would mean buying all the materials and tools that go along with each craft – and what if you end up not enjoying it? Read more>>

Cherae Crump

As a venue owner and event designer, my business is all about celebrating life. The motto “You only have one life to live, and it deserves to be celebrated” speaks to the heart of what I do. Read more>>

Falon McCormick

I am a freelance photographer and a a filmmaker. I want to explain the story behind my mission as both a photographer, and filmmaker. Read more>>

Sarah Tomasello

I was born in Australia to a Sicilian father and a mother from Belfast, setting the stage for a life enriched by diverse cultures and experiences. Our family’s move to Europe was driven by my mother’s longing for closer familial ties, particularly with her relatives in Ireland. Read more>>

Vlad Cazacu

Flowlie is on a mission to improve the way startups get funded. Flowlie envisions a future in which systems go to work for you, not the other way around. Read more>>

Joe Cola

I have a deep appreciation for nature and wildlife and love to capture their beauty through photography. More so, I aim to capture the wildlife that’s within my own backyard. Read more>>

Cathy Angel

I met my husband in 2021, we married in 2022 and I became Cathy Angel. One day we were having breakfast at Fat Jacks, our favorite local diner, and I told him that I have always wanted to do something to give back, since I had so much support throughout my cancer journey. Read more>>

Tomicia Blunt

Close Connections is a card game company created to foster connection and community through conversation. The company arose out of identifying a need in the Bay Area for making connections that went beyond the surface level. Read more>>