Our stories are often hard to understand until folks understand our true motivations, our true drivers and the stories behind why our mission or purpose truly matters to us. We’ve asked some inspiring folks from the community to talk to us about why they do what they do and have shared some of our favorite responses below.

Christine Brown

At Bella Luna Family, our mission is to educate, support and coach families through the wild journey of parenting so the entire family can be happy, healthy and well-rested. Read more>>

GiGi Lawrence

Who am I? Well for one I am a mother and woman who loves her family dearly. This is one of the major reasons I began this journey. However, allow me to answer more clearly. I am Chef Gigi Lawrence. I was born in Queens New York and raised in Kingston Jamaica. My life is a beautiful convoluted journey. I’ve experience extreme poverty and high-end wealth living in Jamaica. Read more>>

Isaiah Smith

Our mission is to educate minority communities on firearms with a focus on the women and youth groups. It means a lot to me because of course I am a minority but more so because we are taught that firearms are bad and to not use them or to get rid of them. While other groups teach their women and children how to safely use them. I want to debunk he mis information being out out there about firearms. Read more>>

Teju Owoye

At Clean Rebellion, we’re on a mission to create high-quality bath, body, and personal care products made with simple, non-toxic ingredients. We are passionate about transparency and letting consumers know exactly what is in our products. Read more>>

Rachel Davis

The Dollyhouse is a global beauty brand focused on providing quality on-location services as well as a luxe inspired beauty & skincare line! Unleashing boundless potential, our global beauty brand believes in empowering individuals through self-expression and the enlightening power of getting dolled up! With exceptional products that enhance natural beauty, we foster a diverse community and champion confidence. Together, we redefine beauty standards, inspiring a movement where everyone embraces their extraordinary beauty. Join us and get dolled up—empowerment awaits. Read more>>

Victor Young

My mission at Shaolin Mixed Martial Arts is to teach ordinary people of all ages, real martial arts for better self-defense, fitness, and sport to help make them physically, mentally, and socially stronger individuals. This purpose is very dear to me because martial arts changed the entire trajectory of my adulthood and purpose in life. Read more>>

Alain Nu

My mission is to help inspire anyone to realize that we can reach our dreams. My mission is to show people that there are specific clues and deeper perspectives which can motivate us past our “stuck places,” and possibly even make one discover how to find “real magic” in one’s life. It seems that lately, a lot more people are getting “stuck” and finding they are unable to find inspiration or even the motivation to get past their mental obstacles. There are more excuses than ever to find yourself lost in the complexities of our post pandemic world. My mission is to Entertain, Amaze and Inspire. Further than that, I would like to bring it in a manner that will show how such synergy can be used to improve the way we communicate, and overall, our communities and our culture. Read more>>

AIDA ENRIQUEZ

A STRONG BRAND SPEAKS FOR YOU Our mission is to build brands that deeply resonate with our clients’ audience. This vision came from observing how many brands, while aesthetically pleasing, often miss connecting with their intended market. We understand that a brand’s success lies not only in its design but in its ability to speak the audience’s language. We strive to create unique brand personalities that align with the target audience’s values and aspirations. Read more>>

Ashley Robinson

Mission: Our mission is to inspire travel that connects visitors with the Clarksville community and small businesses. We aim to collaborate with stakeholders to increase awareness of what Clarksville has to offer as a historic, lakefront town in an effort to boost economic growth and tourism. Read more>>

Renee Simpson

The foundation of my business mission is deeply rooted in my experiences working within male-dominated corporate environments. These encounters served as a catalyst for a deliberate decision I made when launching my own business: to exclusively partner and collaborate with women. I witnessed a disheartening lack of unity and support among women in these environments, which fueled my belief that by coming together, we could harness our collective expertise and flourish. My primary focus is empowering women who strive for a harmonious work-life balance. These are women who excel at what they do and aspire to leave a lasting legacy for their families. I firmly believe that by implementing the right systems and automation in their businesses, we can unlock their full potential and help them achieve their goals. Read more>>

Haley Brown

My brand’s mission has evolved since when I began. My mission shares my lifestyle, affordable fashion choices from various brands, home finds, bridal suggestions, and more. When I started my page, I was near the end of my college career and looking to share the clothes I loved. But, over the years, it grew into a greater purpose. As my life grew and the components of it, so did my brand’s mission. I own my dream dog, got engaged, and I’m decorating my new home, which makes these things helpful to those who want similar finds at their fingertips. Read more>>

April Robbins

We want people to be able to enjoy the outdoors bug free and without having to resort to the use of chemicals in order to do it. So many people choose to stay indoors all year round because they do not want to mess with all of the bugs and that is sad, and they are missing out on a lot of fun and fresh air. We personally love the outdoors and have been able to be outside at our house without any bugs for several years now. It took a while for us to realize it is because of all of the herbs that are planted. We then did a lot of research to see what we could do so that everyone else could do the same. We started off with candles and then added the sprays after we had them scientifically tested. The sprays are scientifically proven to be 100% repellent even at 2 hours. The sprays are also soft and easy on the skin and have an easy-going pleasant scent. We love to hear people tell us that they are now able to get back outside and enjoy it again. Read more>>

Aradia Arcanum Arcanum

Coming into this world with the innate ability to understand the unknown along with my personal life experiences, all have lead me to be a voice for the mission I believe in. The Mission “Bringing awareness to our Personal Alchemy through mind, body and soul practices along with the knowledge that we each have our own unique powerful abilities to create and manifest magickal lives”. Read more>>

Kathy Zygula

Ravish Soap Co. was created because we believe high-quality soap and skincare products should be made available to anyone who wants or needs them without pretention. As a life-long sufferer of itchy skin conditions, Kathy wanted to create quality skincare products that made a difference, were as natural as possible, and had an accessible price point. Everything we produce is made with thoughtfully-sourced ingredients that meet our standard of value – simple, high-quality, real ingredients. No parabens, no phthalates, no sulfates, no SLS, environmentally friendly, and only tested on cool people, not animals! But we’re not a crunchy soap and skincare company – we have a sense of humor and a brain. And we know our customers are above that kind of hype too. Read more>>

Luting Chen

The suit is a rite of passenger in a man‘s life, and the intention of the my brand is to make the suit last a lifetime. The body is analyzed in neutral, obese, and aged form exploring the possible stages of a man’s life and his wardrobe. The pattern cutting innovates darts and folds in garments that can adapt to a lifetime of wear. The mission of my brand is to promote inclusivity and sustainability in the fashion industry, especially menswear. Read more>>

Rebecca Perez

I have been a hair stylist for 10 years now. When I got into this profession, it was the artistic aspect of it that drew me in. I grew up going to art camps and painting all the time when I was younger. A career where I got to paint people’s hair? Sign me up! But then, it became more than just creating art every day. Read more>>

Sam Saenz

My website & social media business mission is to improve the internet! The quality of your website and social media channels directly affects a business’s user experience and, ultimately, its sales and bottom line. My 10+ years of professional web design and content strategy expertise help companies to make their websites more efficient. Read more>>

Malika Skerritt

I have chronic eczema. I suffered with it as a child. Developed insecurities with my skin as a teen and learned how to “mask” it as an adult. I have been on prescribed steroid topicals, over the counter cortisones, and antihistamines. Over the years, my skin had become “addicted” to the medicated topicals. If I tried to go 2 days without using one, I would go through what’s now known as TSW, Topical Steroid Withdrawal. What an intolerable experience that would send me right back to using topicals. And that cycle continued until I had finally had enough. All of those things were temporary fixes if you will that had not so pleasant long term effects. So I decided to do something about it for the sake of my skin and my sanity! Read more>>

DeVonte’ “Deeor” Harris

Growing up you realize just how important your childhood was key to the growth of your teen years and then your teen years key to your adulthood growth. You realize just how important love was from your family or having a role model to help push you through your tough times. B.o.R is a much more than a fashion or music brand. It is a lifestyle. B.o.R symbolizes the Beginning of Revolution! When people think of B.o.R, we want them to think of love, trust, togetherness, spiritual growth, hope, faith, and light! The mission for B.o.R is not only to inspire the next generation, but let the next generation know that the spirit they carry within is the most important product of life. You can’t put a price on Spirit, love, or wisdom so don’t cast your pearls in front of swines. The more we inspire, the more we give, the more we teach, then the more that this world will lean on each other or have that “hero” or role model to help them through dark times. B.o.R will bring a much needed fire to people’s spirits. Through B.o.R, we want to create not only clothing, music, and films for the world, but have an inspiring message behind them. The kids are the future and B.o.R’s mission is to make sure they have the resources and truthful teachings they need to take on the world! We want everybody to grow into a fruitful tree that can help feed the world. Read more>>

Tatiana Bell

I started Belle Luxe Media with the mission to elevate the self-esteem of individuals and empower them to redefine success. I believe everyone has the potential to achieve great things, but often we hold ourselves back because we don’t believe in ourselves. I want to help people overcome those obstacles and reach their full potential.the I believe that collaboration and connection to the community are essential ingredients for success. When we work together, we can achieve more than we ever could on our own. And when we feel connected to a community of like-minded individuals, we are more likely to persevere in the face of challenges. Read more>>

Charmae Wainwright

At Akasha Visions our mission is to empower individuals on their journey of self-discovery and transformation through the profound wisdom of Astrology, Tarot, Intuitive Development, Esoteric Studies, Magick, and Intention Setting. We believe that within each person lies a wellspring of untapped potential and innate magic, waiting to be awakened. Read more>>

Lomax TheBrand

Lomax Construction Consultants came about after seeing so many cranes in the sky, but no representation of the people that live in the city of Atlanta having jobs working on this site. My grandfather was a brick mason. His father was also a construction worker, It is my grandfather’s last name I hold and honor. Read more>>

Nichole Howard

I’ve heard the average person spends approximately 90,000 hours of their lives at work, which is nearly a third of their life. Therefore, it would be safe to say that if we want fulfilling lives our work should be fulfilling as well.  My companies mission was born from that belief. Read more>>

Jordan/ The KG Covington/ Foundation

The KG Foundation is a 501 ©3 non-profit that assists local Metro Detroit animal shelters and rescues. Our family has been involved in the animal welfare community for well over 12 years. We started the KG Foundation in honor of my late fiancé, Kristopher Gorlitz, after he unexpectedly and tragically passed away in 2020. Our family knew we wanted to honor his light, love, and overall passion for rescuing dogs. Kris and I had always done an annual donation drive for the local shelters which quickly expanded over the years. What started as a pickup truck of donations assisting one local resource turned into a U-Haul truck full of goods helping several. Over a decade Kris and I along with the help of his family fostered hundreds of homeless dogs together, even a few cats/ kittens and bunnies found a soft spot to land with us. We didn’t have children, just our rescue dogs. Ironically enough, we were talking about creating a nonprofit to help our fellow animal welfare warriors before he passed but couldn’t land on a name for it. The foundation was in motion prior to Kris passing, but was named and found its momentum, really because of his passing. It’s now a way for us to honor our guy and simultaneously give back to the community. In addition, it provides a way for people who may have never got the pleasure of even knowing Kris, to come together and do something good, while honoring someone they love or who they may be missing. The idea is to take all that pain of loss and grief, and create something incredible and life changing with it. By Uniting as one, and using all of that love with no place to go to empower the change for someone who may not be able to help themself. Be the good.. Be the light.. Be the change.. and be the love – it’s a really beautiful thing! Read more>>

Denise Relf

Transforming the way you see yourself to expand your possibilities. This is a mission that I live by, and felt it was only befitting that my practice operate under this premise as well. What does it mean in practice though? It means that we are able to gain an understanding of ourselves so deep that it sends us to a space where nothing but love, compassion, and empathy resides. Where we remove the judgement and negative thinking to allow us to examine the “what’s” and “why’s” behind our actions with compassion. This is how I was able to go from someone who couldn’t even look in the mirror without cringing. I believed well into my mid thirties that I was ugly. I felt so unloveable, I felt no one would love me enough to stay, and that it was my job to make others around me feel good. As a protective measure, I would never ask for help, I would never let people in to what I was thinking or feeling. I was mechanical, cold, and slow to trust. I came to a place where I realized I was proving my worst fears true, and I needed to do different if I was ever going to experience different. I knew it would take a perspective shift, and that perspective shift really began to change my life for the better. I turned that shift into my mission, and it’s guided my work at NSG ever since! Read more>>

Rachel Linkwald

As a little girl visiting my grandparents, I saw portraits plastered all over their walls: both past generations and our current family. I felt so proud to see those pictures. I would literally count how many photos of me they had on display, it made me feel important and loved. When they passed away, we sorted through their belongings. I took those same portraits off the walls, held them in my arms, and brought them home. Read more>>

Carli Reith

We strive to enhance the natural beauty and bring out the confidence in each client. We push each client to feel their confidence and absolute best self when they’re in our salon. “Look good, feel good” It starts from within. Read more>>

 Caroline Bowen

The mission of Sweet Kaki’s is to bring people together. One of the best ways to bring people together is with food. I love knowing that my pies are helping to bring family and friends together. Read more>>

Angel Ovalles

In a time when you can check the hour with just a swipe on your phone, you might ask why we would start a watch company. But for my partners and I, Turbion Carrera is more than just a brand. It’s a sign of our determination, a symbol of our strength, and a tribute to our beginnings. It’s our way of honoring those who want a watch that’s high-quality, attractive, and reasonably priced. Read more>>

Hillary Davis

I believe we’re all makers, and getting back to the roots of using creativity to make things with our hands is invaluable for our mental health and general well-being. I’m also a practical person, so making with an end purpose in mind is much more appealing to me than making just for the sake of making. Ultimately I’m happier when I can get good use out of the things that I spend time making. Thus, sewing. Read more>>

Shinere Taylor

Being able to create Generational Wealth for my children and their children! Read more>>

Wen-Jay Ying

I founded Local Roots 12 years ago and opened up the cafe 2 years ago. I’ve always been self motivated by believing that our mission is bigger than myself. There isn’t much of a profit in local, sustainable food – so you need a ton of motivation besides money. I believe food can change the world. By connecting New Yorkers to local, sustainably grown food, I believe I’m healing the Earth, health, and culture. The mission of Local Roots – to connect NYers with high quality, local and sustainable foods – is my love letter to NYC. A city with so much abundance also lacks easy access to high quality local ingredients. Things have evolved, but 12 years ago it was challenging. I love NYC and wanted to create a virtuous cycle for NYers where they can eat nourishing food while also supporting hard working farmers that are in them taking care of the Earth and our health. Read more>>

Aubree Mosby

I created the Toscana Dream travel blog because I am extremely passionate about sharing the beauty of Tuscany and its history, culture, and heritage with others. I got to study abroad in Rome, and Tuscany was one of the locations we visited on one of our many excursions. My blog is tailored to those who love food, culture & history, and desire to explore Tuscany through the lens of faith. Read more>>