We’re excited to introduce you to the always interesting and insightful Zac Sweat. We hope you’ll enjoy our conversation with Zac below.

Zac, looking forward to hearing all of your stories today. What do you think it takes to be successful?

To achieve success, it is imperative to first define what it means to you personally. Without a clear definition, how can you determine if you have truly reached it? Earl Nightingale eloquently captures the essence of success as “the steady progression of a worthy ideal.” A successful individual knows their current position, has a clear vision of where they want to be, and takes consistent steps each day towards reaching their desired destination.

Just over a year ago, I was one of the leaders of a team that played a significant role in building a multi-million dollar brand. However, despite my contributions, I unexpectedly found myself out of a job. It was disheartening initially, but this setback became the catalyst for discovering my true calling.

Driven by an unwavering passion and determination, I embarked on creating something I wholeheartedly believed in – something so meaningful that I would do it for free if necessary…Open Heart Media. This journey taught me an invaluable lesson: persistence is undeniably crucial to achieving success.

In life, it’s inevitable to encounter obstacles and setbacks that may seem insurmountable at times. However, true success lies in the ability to persevere and keep moving forward when everything appears to be working against you. It’s about maintaining unwavering faith in your vision and finding the strength within yourself to overcome any challenges that come your way.

Remember, success is not solely measured by external factors but by the fulfillment you experience when pursuing what truly resonates with your heart and soul. So, stay persistent and resolute on your path because greatness awaits those who never give up on their dreams.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m an author, coach, and serial entrepreneur. I consider myself to be a high-performance person, who consistently strives to become better than who I was the day before. I’ve had my own struggles from divorce, bankruptcy, addiction, and complete hopelessness, to tapping into the higher side of myself and discovering a whole new world. I am forever inspired to show people that they can do the same no matter the circumstance they think is in the way. I possess a deep-rooted belief that true happiness stems from within and if one chooses to tap into that power they will discover that they are truly capable of achieving amazing things in this life.

I have recently dedicated my career to building a company that goes beyond the traditional framework. Open Heart Media, me and my business partner, Brad Baker’s brainchild, is not just a social media management agency. We are advocates for individuals, brands, and businesses who possess a profound mission, vision, and purpose they wish to share with the world. We seek to work with people who want to create change in their community. That’s how we align with our potential clients.

At Open Heart Media, we understand the power of genuine connections and meaningful relationships. We strive to create an environment where our clients feel supported and inspired as we work together to amplify their message. Whether it’s through captivating content creation or strategic social media campaigns, our team is committed to helping make a lasting impact.

We believe our superpower to be content creation and collaboration. Our service of Onsite content collection provides a unique opportunity to engage with our clients on a deeper level. This collaborative approach enables our team build a relationship and trust with our clients in order to best capture and articulate their messaging for their target audience.

We seek to help those that may be new to the social media world. Helping to assist and guide business owners through the wildly, ever-evolving digital landscape. I know it seems like social media has been around for sometime (and it has) but as we expand our business the more clients we meet that have zero inline presence and know they need to innovate and start marketing online but just do not have the know-how, time or patience to start. And that’s where Open Heart Media can come in and provide a true White Glove Service to and help to cultivate the proper branding and messaging that represents whatever season our clients business may be currently in. No matter what the starting point may be.

We’d love to hear about how you met your business partner.

I first met Brad Baker when I was deeply involved in running a business, where Brad came on board as a marketing consultant. His expertise and innovative ideas quickly caught my attention. As we collaborated on various projects, it became evident that our skills complemented each other perfectly.

One day, Brad approached me with an intriguing proposition. He needed assistance with his social media platforms and sought my expertise in filming content for his personal brand. Little did I know at the time that this humble request would be the catalyst for an exciting journey ahead.

During our meetings, Brad shared his vision of starting a social media management agency. The prospect of venturing into this new industry was undeniably appealing, but unfortunately, my schedule simply couldn’t accommodate another venture at that time. Regrettably, I had to decline his proposal.

However, as fate would have it, several months later, life took an unexpected turn. Due to unforeseen circumstances, I found myself unemployed and searching for new opportunities. It was during this uncertain period that I immediately reached out to Brad and expressed my belief in our combined potential and proposed revisiting the idea of starting a social media management agency together.

We met a few days later and decided the structure of our business, defined our roles and we went to it! That was almost a year ago to the day that I am completing this interview. We went from just the 2 of us to now having a team of 8 serving a multitude of clients any a variety of industries.

Our partnership is grounded in trust, shared values, and an unwavering commitment to delivering exceptional results for our clients. Together, we have created a dynamic and innovative team that consistently strives for excellence in all aspects of our work.

I am incredibly grateful for the serendipitous events that brought Brad and me together. Our journey serves as a testament to the power of seizing unexpected opportunities and embracing new beginnings.

What do you think is the goal or mission that drives your creative journey?

At Open Heart Media, our primary goal is to provide brands and businesses with a powerful platform to share their unique message with the world. We believe in the importance of documenting and capturing significant moments in people’s lives, as well as showcasing the incredible things they have built. We understand that every individual has a story to tell, and we are committed to helping them share their narrative through our creative services. Whether it’s a heartfelt personal journey or an innovative business venture, we are here to support and amplify your voice, ensuring that your message reaches the right audience at the right time. We believe that every business, no matter how small, deserves a platform to showcase its achievements and connect with its audience. We want to create something truly remarkable that will resonate with others and leave a lasting impact.

Contact Info:

• Website: openheartmediaco.com
• Instagram: @openheartmedia
• Facebook: facebook.com/openheartmedia2
• Linkedin: https://www.linkedin.com/company/open-heart-media/
• Twitter: @openheartmedia2
• Youtube: @openheartmedia9123

Image Credits
Austin Bruce