We were lucky to catch up with Yvette Shoemaker recently and have shared our conversation below.
Alright, Yvette thanks for taking the time to share your stories and insights with us today. Do you take vacations? How do you keep things going – any advice for entrepreneurs who feel like they can’t step away from their business for a short vacation?
Do I take vacations? Do I? I travel quite frequently with my husband, family, friends. Travel to me is like my self care! If something is going wrong in my life or I feel out of sorts, I can usually blame it on the fact that I haven’t traveled in a while. I love traveling and learning new things about a destination. I try to gather as much information, pics, videos so that I can make my clients feel as if they were on vacation with me.
Yvette, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started my travel business a few years ago(this is my 2nd time around). I used to design vacations over 10 years ago and just recently started again. I absolutely love travel and make it a part of my self care. I design vacations from start to finish for my clients and I’m here for them before, during and after their travels. I work with all budgets and especially love working with people who think they can’t afford vacations! For me, it’s all about the experience and this is what I give my clients from accommodations, tours, excursions and even dinner reservations. I don’t charge any extra fees so it doesn’t cost you anymore to utilize my services. I provide tips and suggestions for destinations so that my clients feel like they know what to expect when they arrive to their destination. I am very detail oriented(this really helps) and have such a passion for travel that clients can feel that energy once we connect. My core values are that I’m hard working, dependable and personable. My moral standards are high and I am honest to a fault at times but that is what makes me such a valuable asset to have in the travel world today. I am here to solve any issues my clients may have during their travels and if I don’t have the resolution, then I have a network of other supportive travel agents that help me out as well. I design vacation destinations so all you have to do is show up and relax, stress free.
What’s been the best source of new clients for you?
I get a lot of my clients through Facebook believe it or not. I have a personal page, business page and a group page. I also post on other groups whenever someone is looking for a travel agent. This gets my name out there among other people and the messages just start to flow in. I have others who will tag or mention me on posts if I don’t see those as well as friends and family who recommend me.
How do you keep in touch with clients and foster brand loyalty?
I try to post often on different platforms such as Facebook and Instagram. I also have a group page where I tend to get more interaction. I send out a monthly newsletter to past, present and future clients and I hand out business cards every time I hear someone mention “travel”.