We recently connected with William Hill and have shared our conversation below.

Hi William, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Well, over at Irish Iron, we take a lot of pride in keeping things personal and hands-on, something you don’t always get with the bigger outfits. We don’t just pump out gates and fences like a factory line. Every piece we make is custom-crafted to fit the exact needs and tastes of our clients.

For example, we had this one job where a family wanted a gate that matched an old wrought iron railing their great-grandfather had made. Now, any big company would’ve probably told them to pick something from a catalog. But we took the time to replicate that design down to the last detail, matching the craftsmanship and character of the original piece. It was a bit of a challenge, sure, but the look on their faces when they saw the final result was worth every bit of extra effort.

Another thing that sets us apart is that we really listen to our customers. They aren’t just order numbers to us. One time, a local school wanted a custom fence with a bit of flair to celebrate their mascot. We worked closely with them, incorporating the school’s colors and even adding some metalwork that resembled the mascot. It wasn’t the easiest job, but seeing the kids’ excitement and school pride made it all worthwhile.

In the end, it’s this kind of personal touch and dedication to quality that makes Irish Iron stand out. We’re not just building fences and gates; we’re building pieces of art that people can cherish for years to come.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I run Irish Iron, a small but proud business specializing in creating custom metal fences, gates, and ironwork. My journey into this trade started with my grandparents. They were both skilled artisans in their own right, and they taught me the value of hard work and craftsmanship from a young age. I spent countless hours in their workshop, learning the ins and outs of working with metal and creating something beautiful and durable from raw materials.

When times got tough for my family, I took those skills and went door to door, offering my services to anyone who needed them. It was a humble beginning, but I was determined to support my family and make a name for myself. The personal connections I made during those early days laid the foundation for Irish Iron. People appreciated the dedication and quality I brought to each job, and word started to spread.

As the business grew, I was able to hire a small crew, and eventually, we expanded to two full teams. Today, we provide a wide range of custom ironwork, from elegant gates and sturdy fences to intricate railings and decorative pieces. What sets us apart is our commitment to quality and personalization. Each project is a collaboration with the client, ensuring that the final product is not only functional but also a unique reflection of their style and needs.

We solve a variety of problems for our clients, from enhancing the security of their properties to adding a touch of elegance and character to their homes. Our custom designs mean that no two pieces are alike, and we take pride in delivering ironwork that stands the test of time.

I’m most proud of the relationships we’ve built over the years and the reputation we’ve earned for our craftsmanship and customer service. It’s not just about the ironwork for us; it’s about making our clients happy and exceeding their expectations.

So, if you’re looking for something beyond the ordinary, something that reflects your unique taste and stands strong for years to come, Irish Iron is here for you. We bring the same dedication and passion to every project, big or small, just like I learned from my grandparents all those years ago.

Can you open up about a time when you had a really close call with the business?

During COVID, things got real tough for Irish Iron. There was a point where we almost missed payroll, and I was worried we might have to shut down for good.

I remember hustling non-stop, knocking on doors, and calling up past clients to see if they needed any work done. It was a grind, but we managed to pull through. The community support was incredible, and it reminded me why I started this business in the first place.

Now, we’re back stronger than ever, with two full crews and a solid stream of work. Those tough times showed me just how resilient we can be, and it’s something I’m really proud of.

What’s been the best source of new clients for you?

The best source of new clients for us has been word of mouth. Our satisfied customers spread the word about our quality work and personalized service. We’ve also seen a lot of success from local community events and referrals from past clients. Their recommendations have been invaluable in growing our business.

Contact Info:

• Website: https://www.irishiron.com
• Facebook: https://www.facebook.com/irishironsacramento