We were lucky to catch up with Wilene Dunn recently and have shared our conversation below.
Wilene, appreciate you joining us today. How did you come up with the idea for your business?
My favorite story is how my business was born and how it has evolved through every thought I think and every word I speak. I believe anyone, can create anything, if they are clear about what it is that they want. Here’s my story. I was in a 22 year career in the legal field. One day in 2007, I was in my car and I said, “I want a job I can do from anywhere and not sit in traffic ever again, unless I choose to sit in traffic.” Shortly after, I was laid off from my current sales position and went to work in staffing. After two years, I received a book from the owner. She had just come from an event where she saw Dayna Steele speak and purchased a signed copy for me, for my birthday. After reading Rock to the Top by Dayna Steele, I reached out and asked to work with her. That was 14 years ago, when WCD Enterprises, LLC and WCD Publishing was created. I have since added several speakers and worked with thousands of meeting planners and directors and executives to secure the best talent for their events, meetings and conferences. Being in that staffing roll for 2 years defined how I wanted to do my business based on their business model. In October 2008, I had a business I could do from any where and I never sit in traffic unless I choose to. Your thoughts and your words, really do create your life!
Wilene, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Wilene Dunn, entrepreneur, innovator, and author focused on encouraging others to follow their dreams with professional and personal coaching, power statement creation and affirmative action. Wilene will help you maximize your full potential and reach your desired results. She is a supportive friend and a trusted adviser rolled into one. She will help you to identify your goals, hold you accountable and provide encouragement throughout your journey to become a better version of yourself. Ask the right questions, communicate effectively and get to the heart of your needs and desires in life. “Changing the Words you speak and the thoughts you think, WILL change your life.”
Have you ever had to pivot?
Soon after opening WCD Enterprises, LLC, I realized the needs in the industry and began to expand services to serve the additional needs of my speakers and clients. Pivoting in business or life requires help. If you have not done something before, but know someone who has, it is important to call on them to instruct or hire a coach or consultant to guide you. I have always been quick to reach out for assistant in areas of life or business where I feel stuck. The question was share a story of a time when I had to pivot. I believe if you are growing, you are constantly pivoting especially in the last two years of Covid. I had to pivot my entire business since in-person gatherings were not happening. It was a good year to focus on virtual meetings and conferences and my personal coaching business. You never want all your eggs in one basket, so to speak. Always be looking for another area to expand and new businesses to build. And.. don’t forget to say what you want!
We’d love to hear about you met your business partner.
I do not have a business partner but I did get introduced to the speaking business by Dayna Steele, Speaker and Author of Rock to the Top. I received her book for my birthday, read it, called her and asked to represent her as a speaker. I didn’t even know this type of business existed and she was just starting, so we began working together and I opened WCD Enterprises LLC to become a Speaker Agency. Business has expanded since then but I will never forgot how I started with one Speaker, Dayna Steele.
Contact Info:
- Website: https://wilenedunn.com/
- Instagram: https://www.instagram.com/wilene713/
- Facebook: https://www.facebook.com/WileneCDunn/
- Linkedin: https://www.linkedin.com/in/wilenedunn/
- Twitter: @wilenedunn
- Youtube: https://www.youtube.com/c/WileneDunn/videos
- Other: https://phoneticsworld.com/ https://wcdmarketing.com/ https://writingthatbook.com/ https://wcdenterprises.com/