We caught up with the brilliant and insightful Viviana Estrada a few weeks ago and have shared our conversation below.
Alright, Viviana thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?
I used to work for corporate America and one day I had the opportunity to transfer to Asia and get certified training on several Asian practices that deal with the concept of vital energy Qi, also known as Chi and pronounced “chee”. This is a concept that is not widely known in the west side of the world but deeply studied in the east, where it is vastly applied to the development of healing and life improvement practices and techniques. There is vital energy Qi flowing everywhere, within the body, outside the body and throughout the whole universe. When Qi is activated, stimulated, or manipulated, it has the power to benefit all aspects in life. When I came back to America, I decided to offer this unique approach based on the activation of Qi, to help people improve their lives and overall wellbeing.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m owner, trainer and coach at Viviana Estrada Life Coaching. I have a degree in industrial engineering, and I think that for that reason I have always been passionate about optimization, I believe there is always room for improvement. On the other hand, I have always been attracted by esoteric, metaphysical, or unconventional studies. When I had the opportunity to deeply study some of them and I discovered that they could be used to improve life experiences, it was the perfect opportunity to combine two great passions, and that’s why I developed a business around them. Over time I have also discovered that I have skills to teach and currently part of my business is centered on teaching people techniques to improve their health and overall wellbeing so that everyone has the tools he/she needs to improve his/her life, because at the end, each individual is responsible for his/her own existence.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Word of mouth, a couple of lead magnets, and free tools that I have in my website. That is how I have put together an email list, which I try to keep engaged with periodic content.
How about pivoting – can you share the story of a time you’ve had to pivot?
Just as almost everybody else, I used to provide services on-site. I used to visit clients or meet up with clients in person. During the pandemic that changed. The beauty of this experience was that it forced me to focus more on teaching and training, which I enjoy very much, and it also forced me to deliver trainings on-line, which I had not done before.
- Website: https://www.vivianaestrada.com
- Instagram: https://www.instagram.com/vivestradae/
- Facebook: https://www.facebook.com/vivianaestradalifecoaching
- Linkedin: https://www.linkedin.com/in/vivianaestrada/ and https://www.linkedin.com/company/viviana-estrada-life-coaching
- Twitter: https://twitter.com/vivianaesos