We were lucky to catch up with Valheria Sanchez recently and have shared our conversation below.

Hi Valheria, thanks for joining us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

I’m a big risk taker. Throughout my life, I’ve taken risks that shaped my future; migrating, choosing a creative path, starting my own business.

Life is about decisions, and the truth is, you never fully control how things unfold after you take the leap. But there’s a kind of magic in just going for it. If it works, it works and none of the effort is ever wasted. There are risks in almost everything we do. It’s really about understanding the level of risk you’re taking and making sure you’re not biting off more than you can chew.

Taking risks is really about balance trusting yourself enough to go for it, but staying grounded enough to carry it through.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

As a creative director, media producer, and co-owner of the studio, I have built a career centered on visual storytelling, branding, and production.

My journey from freelancing to establishing a creative ecosystem has taught me to approach creativity as a system. That path taught me not just how to create, but how to think, how to problem-solve, adapt, and build something from the ground up. Over time, that evolved into building a studio and being part of a larger creative ecosystem. At Studio 124, we provide more than just a physical space for photographers, filmmakers, and artists; we offer a hub for community, collaboration, and long-term vision. Whether I am helping a brand translate an idea into a visual narrative or hosting an event at our studio, my goal is to ensure the work feels impactful and intentional.

I am particularly proud of the community we’ve built so far, a space where creatives can connect, create and grow beyond the final product. We can’t wait to see where this wonderful community can take us.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

I believe there’s an outlet for every type of creativity and every taste , it’s about connecting the right artists with the right audience. To truly support creatives, society needs to invest in culture and community. That means creating spaces, platforms, and opportunities where artists can share their work and where audiences feel invited to engage with it.
I personally take this seriously, I’m always supporting emerging talent. I believe in new voices, new stories, and authenticity in the craft.
When that connection exists, there’s real potential for sustainability and growth. Artists don’t create in isolation, they grow within ecosystems. And when those ecosystems are supported, everyone benefits.
At the end of the day, it’s about building a culture where creativity is valued, experienced, and supported as something essential, not optional.

Is there mission driving your creative journey?

I see my creative journey as a life path I’ve chosen.
Through my experiences, I’ve always been drawn to themes like the arts, self-awareness, mental health, along with anthropological perspectives, understanding people, behavior, and what connects us to reality, whether it’s explored through something surreal or documentary.
Through my work, I aim to communicate ideas that bring people closer to their authentic selves and to a deeper sense of humanity. At its core, my mission is to create work that not only looks good, but makes you feel, reflect, and connect both with yourself and with others.

Contact Info:

• Website: https://www.thestudio124.com
• Instagram: https://www.instagram.com/thestudio124?igsh=MWhvNDAyanpkZ2Jkcg%3D%3D&utm_source=qr
• Linkedin: https://www.linkedin.com/company/the-studio-124/posts/?feedView=all