We’re excited to introduce you to the always interesting and insightful Ty “tyversen” Little. We hope you’ll enjoy our conversation with Ty “Tyversen” below.

Ty “Tyversen” , thanks for taking the time to share your stories with us today What do you think Corporate America gets wrong in your industry? Any stories or anecdotes that illustrate why this matters?

“I believe brands spend way too much money on lazy advertising that isn’t memorable and they should be focused on innovation in advertising. Most of it is just boring and you can tell that the people creating ads are just going through the motions. Brands are wasting millions on average creative work. I blame the current ad agencies that some of these brands are working with. The goal should be to create solutions that drive real change for the companies we work with and create experiences that consumers will remember for the next five to ten years. The problem is, I just don’t see enough of that right now. The agencies that some of the big brands work with are content with the success they’ve had up to this point. They’ve been on top for years now and don’t feel the need to work hard anymore because they’ve already won so many accounts and received awards. When your agency starts to develop a ‘we’ve made it’ mentality, it’s dangerous for any company because there’s always an up and coming company behind you ready to take your spot when you’re not looking. The industry needs to focus on the consumer experience and long-term value. As an agency, If you aren’t producing creative work with the intention of using it for the next five years, then you’re missing out on a big opportunity.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m the CEO and Founder of BlueRobin and Mad Man Media. BlueRobin is an creative and advertising agency with a focus on delivering creative solutions in the form of memorable and engaging ideas for brands and businesses. At our core, we excel in creating big ideas, strategy, creative development, experiences, content production, and brand development. I came into the industry handling marketing for music artists. I came in second place at a Deloitte case competition and that’s when I realized I could solve business problems at a higher level. I also spent some time working with Johannes Leonardo. That was good because I got to learn alot about the industry there. They work with Adidas, Instagram and Volkswagon so it was good to learn there.

With BlueRobin we’re solving advertising and branding problems for our clients by prioritizing memorable experiences for their customers. Our focus on delivering big ideas and client service really sets us apart. We have a team of creative problem solvers with the focus of delivering creative ideas and solutions in less than 3 weeks which is faster than most agencies. Our clients have the option to work with us over time on a retainer or on a project basis. We have a focus on creating ideas with minimal financial risk for the benefit of the brands we work with. The framework we use only allows for big ideas that leave lasting memories and emotions and at the end of the day, our role is to give CMOs and CEOs a new perspective with ideas that raise the bar.

We’re focused on long-term value with the brands we work with., We study every facet of a business before moving forward to make sure we’re solving the right problems without creating new ones. In this industry transparency and cost-efficiency are usually lacking, so we’re trying to check all these boxes while delivering high-quality work for companies we work with. The agency really started with nothing so when we approach projects for clients theres’ a different type of ambition there that I don’t feel like most big agencies have.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to learn that everybody can’t go. Building a business with all your friends is a fun concept, but it’s not always realistic. When I first started, I tried to bring my friends on board, but they weren’t qualified, and some weren’t willing to learn. Some wanted handouts, and it’s not easy to carry the whole team. I felt like A.I vs the Lakers. As you grow though, you start to realize that some people’s goals don’t align with yours, and you have to move on to build something better. You need to meet new people outside your comfort zone and make sure the people you bring on provide the skill you lack.

Can you share one of your favorite marketing or sales stories?

My favorite story probably comes from one of our clients, Struggle to Succeed Fitness, a fitness startup founded by Jawon Chisholm of the Pittsburgh Steelers. They needed to enhance their brand visibility in a cost-effective manner while showcasing their community presence. After doing some research, we pitched an activation called the ‘Biggest 100-meter Race in Pennsylvania History. We organized it similar to events like the Rocky Run or Boston Marathon. It became an instant hit, and it kind of gave them a tool consumers can experience for the next twenty years. The event generated over half a million social media impressions and a thirty percent increase in online sales so that was a success.

Contact Info:

• Website: https://bluerobingroup.com
• Instagram: https://www.instagram.com/bluerobingroup/
• Linkedin: https://www.linkedin.com/in/ty-little/