We’re excited to introduce you to the always interesting and insightful Trey Hoebee. We hope you’ll enjoy our conversation with Trey below.

Trey, looking forward to hearing all of your stories today. How did you come up with the idea for your business?

My brand actually started as a personal brand that was solely based around cars and racing. Then it changed years later to discovering myself in music and rebranded into more of a hyper pop music style of brand. I took about a year off of music to focus on rediscovering my identity and letting go of the personal look and asked myself, how can I be more successful yet still be able to push out “me” in a unique way. It honestly was a hard decision to make at first but I thought more to myself, why not rebrand for a third time? So I did that and that is where I am now still building it up- Times Three Era.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Trey Hoebee and I am a content creator who has established my name in the things I passionately live out. Growing up as a kid, I have always been and athlete in a variety of different sports. As I approached my teenage years, I became more focused on becoming a professional basketball player, I ended up going to college for one year and that is where my life began to be en route to new passions. Although my ultimate dream as a basketball player came to an end, I still continued to find myself in other things in life. I went through a dark time in my life for a couple years with mental health, then I decided to clean up my life. Shortly after I was getting clean, I discovered my love for cars and racing. At the time I still was new to the car world, but I decided to race go karts and build the car I was able to have at the time. As time went by, I began shuffling through multiple builds that led to the build that made me go viral over social media, including TikTok. That build was a 2017 Ford focus ST. I want numerous amount of awards, but none of those awards defined myself shortly after a couple years of being heavily involved in the car scene I decided to venture off into something new and take a break. That is when I decided to sell the cars I was building and found myself in the music industry. How I got, my feet wet in the industry was simply socializing and was asked to become a music artist manager. I had zero experience, but I was heavily invested into building his career as well as mine. I was able to get him a record deal for a song. That record label was empire records. I later, then ended up, deciding to create music myself which led to the disconnection of becoming a music manager artist. That is when I started my own personal brand TRIGGA3. This was where I found myself the most through music and my capabilities as a person. I continue to deal with my own mental health issues through this time, but was able to cope with my music. I had some help along the way, but a majority of what I have created the past two years has been all from myself. In total, I have been doing music for three years and now I have branched away from my personal brand due to the fact that my identity isn’t just found in one thing, but it is found in God. I created my brand called times three era about a year ago to date and have been rebranding everything to match accordingly with my purpose. The brand signifies the number three in my life. 333 is my angel number, my suffix is the third, my nickname roots from the number three, and my childhood basketball nickname also roots from being a three-point shooter. Ultimately this is how I was able to discover myself within my brand. My brand is a lifestyle brand that includes things I am passionate about. Those three things are and not limited, too, being being an athlete, an artist, and a gear head. My brands Moto is on your era, and that means what it says to own what you do in life and your purpose.

What do you think helped you build your reputation within your market?

My drive and work ethic

Any advice for managing a team?

To not give up on people who put in effort and show up

Contact Info:

• Instagram: https://www.instagram.com/bytheiii?igsh=dXB5azMzMndrZWtz&utm_source=qr
• Soundcloud: https://on.soundcloud.com/dmQsmfGRDgTtJqUQSV

Image Credits

By the III