We’re excited to introduce you to the always interesting and insightful Tolechia Lane. We hope you’ll enjoy our conversation with Tolechia below.
Hi Tolechia, thanks for joining us today. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?
Success in this business didn’t come easy and it still doesn’t to this day. I’m helping people with the most important financial transaction of their life and people want to feel comfortable. They want to work with someone they feel connected to, someone from the same walks of life as them, who they like and trust. If you ever heard the saying “Your network is your net worth” that statement is so true in the Real Estate Business.
When I first got into the business my mentor encouraged me to tap into my network of people, as they are the ones that were going to either do business with me or refer business my way. My network of people were extremely hard workers but lacked when it came to credit and finance education. So, while my colleagues where excelling in business by tapping into their network, I was struggling. The people that wanted to do business with me, needed additional assistance and I just wasn’t equipped with the necessary tools to do it all on my own.
I scaled my business by partnering with the right lenders who didn’t mind taking the time to educate willing buyers that wanted to become homeowners. Together we formed a program that would not only help buyers get in position to purchase a home but give them the necessary knowledge and tools they could use in their everyday life.
Tolechia, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I was born and raised in Fort Worth, TX. I’m a wife and mother to 3 beautiful children and family is the most important thing to me. I’ve always had a love for beautiful homes since I was young. I dreamed that one day I would own my very own home with beautiful landscaping and a pool outback. I do currently own a home but I’m still in pursuit of my perfect dream home which is forever changing.
Buying my first home was not easy, but it was the best decision I ever made. It gave me a feeling of accomplishment, as sense of pride. For black people like me and other minority groups there are so many roadblocks that keeps us from becoming homeowners. I became a realtor to help more people, especially minorities become owners. I wanted them to know that this could change the game for them and their family.
What I most proud of is being able to help many families that thought they could never own become a homeowner. What sets me apart from others, I will never tell you what you can’t do, but instead give you the game and tools you need to get it done. What you choose to do from that point is up to, but if you ask for my help, I will be with you ever step of the way.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
In the beginning I believe the statement “Your network is your net worth” meant the people that were a part of my immediate circle of family and friends were the people I should market my business too and if they weren’t willing to do business with me than I wasn’t going to be successful.
I had to change my way of thinking about that statement. I had a large social media following across several platforms that I was connected to, and they were interested in seeing what I had going on. So, when I stop pushing my marketing on to my small circle and expanded my reach across my social media platforms that changed everything for me. I was no longer chasing leads but attracting them.
How’d you build such a strong reputation within your market?
All of my marketing is done on social media across several platforms, so I’m very strategic on what I put out. I want to make sure that I’m delivering relative, informative and educational information about the real estate market along with some personal information. I want them to know my human side, I have a family and I’m just like them. People want to do business with people they like, know and trust.
I often share success stories of people using my home buyer programs and getting the keys to their new home. This along with reviews and client referrals have help me build a good solid reputation in this business.