Alright – so today we’ve got the honor of introducing you to Titonian Wallace Sr.. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Titonian, thanks for joining us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

You know, there’s something really exciting happening in the full-service marketing industry/digital marketing industry. It’s like a wave that’s picking up speed, and it’s all about short-form video content and social shopping. I was reading the HubSpot Blog’s 2023 Marketing Strategy & Trends Report the other day, and it turns out these trends were the big winners in 2022. And guess what? They’re not slowing down anytime soon. They’re set to keep rolling right through 2023.

Now, you might think Facebook is the king of social media, right? Well, it’s still delivering a high return on investment, but there’s a twist. Platforms like YouTube, Instagram, and TikTok are nipping at its heels. They’re predicted to grow even more than Facebook in the coming year. Talk about a plot twist!

Let me paint a picture for you. Sarah, a savvy small business owner who runs a boutique clothing store. Sarah’s got her finger on the pulse of current trends, and she noticed her customers were really getting into short video content on social media. So, she thought, “Why not give it a shot?” She started creating these short, engaging videos showcasing her products. She even teamed up with local influencers to spread the word. And you know what happened? Her sales went through the roof! She was flooded with messages from customers who were ready to buy her products right off social media. It just goes to show, jumping on the short-form video and social shopping trend can really pay off.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Before I dive into my current role, let me take you back a bit. I used to own an entertainment company, but I felt the need to further my education. So, I decided to return to college and ended up earning a Bachelor of Arts in Mass Media, with a minor in Sociology. I wanted to add marketing credentials to my name, since I was essentially already doing all the marketing for the said business. After taking a Social Media Marketing course and earning my Certificate of Marketing, I quickly realized that Social Media Marketing and Management was a more viable business idea than the entertainment company I was operating.

So, I took the leap and founded Nesace Media in 2016 with a former partner. With over a decade of experience in the marketing industry, I’ve been able to help numerous clients grow their businesses through effective digital marketing strategies. My expertise spans across several areas, including SEO, PPC, Social Media Marketing and Management, and Branding. My goal is to help businesses reach their objectives by leveraging my skills to ensure they have a robust omni-channel presence that connects them to their target audience.

Nesace Media is a full-service, top-tier digital marketing agency that prides itself on using analytics to help businesses navigate the ever-changing market dynamics. We offer a range of services, including digital marketing, WordPress web design and hosting, and social media management. The primary problem we solve for clients is helping them establish and maintain a strong online presence, which is key to success in today’s digital world.

What sets us apart at Nesace Media is our commitment to working alongside our clients’ marketing divisions to increase capacity and get projects done faster. We’re not just a service provider; we’re a partner that adds to your team’s capabilities.

I’m particularly proud of the results we’ve been able to achieve for our clients. We’ve helped businesses hit goal after goal, always ready with the next steps to maintain momentum. Our focus on profit to determine strategy, rather than simply following a methodology, has been highly appreciated by our clients.

In a nutshell, Nesace Media is a reliable, results-driven digital marketing agency that’s ready to help businesses grow. We’re not just about implementing strategies; we’re about creating success stories. If you’re looking for a partner to take your business marketing to the next level, Nesace Media is the agency you need.

Have you ever had to pivot?

For a decade, I was employed with the State of Kansas. While the job provided exceptional healthcare coverage, I found myself feeling unfulfilled and, quite frankly, miserable. It was during those final years of my tenure there that I decided to make a significant change. I chose to return to college, a decision driven by the desire to complete the degree I had left unfinished in my younger years.

After earning my degree, I found that my thirst for knowledge was far from quenched. I was still energized, still eager to learn more. So, I decided to return to college once again, this time to earn a Marketing Certificate. This decision marked a significant pivot in my career and life. It set me on a path that would lead me away from my previous job and towards entrepreneurship.

Upon completing my Marketing Certificate, I quit my job with the State of Kansas and relocated to Oregon. It was a bold move, but one I felt ready for. With the knowledge and skills I had gained, I immediately set out to start a new business. Nesace Media was then born as a digital marketing agency.

However, my vision for Nesace Media was not just to be another digital marketing agency. I wanted to offer more comprehensive services to my clients. So, I recently made another pivot. I expanded Nesace Media into a full-service marketing agency. This transition allowed us to provide a wider range of services, including digital marketing, WordPress web design and hosting, social media management, marketing strategy, and planning.

Looking back, I can see how each pivot, each decision, led me to where I am today. From a dissatisfied state employee to an adult college student, from a marketing certificate holder to the owner of a full-service marketing agency, each step was a necessary part of my journey. And I wouldn’t change a thing.

What do you think helped you build your reputation within your market?

You know, when I think about what’s helped me build my reputation in the market, a few things come to mind.

First off, I’m a big believer in never stopping learning. I mean, I went back to college to finish my degree and even got a Marketing Certificate. Keeping up-to-date with the latest trends and strategies in the marketing world? That’s my jam! And it’s this love for learning that’s helped me deliver top-notch services to my clients.

Then, there was the recent decision, after working with a consultant, to take Nesace Media from being just a digital marketing agency to a full-service marketing agency. Talk about a game-changer! We could suddenly offer a whole range of services, meeting more of our clients’ needs and helping them smash their business goals. This move really helped us stand out from the crowd and boosted our reputation.

But you know what else has been super important? Networking. I joined the Washington County Chamber of Commerce and let me tell you, it’s been fantastic. Networking with other businesses, sharing ideas, learning from each other – it’s been invaluable. I can’t stress enough how important business networking is. It’s not just about promoting your business, it’s about building relationships, learning from others, and finding ways to support each other.

And last but definitely not least, it’s all about our clients. At Nesace Media, we’re all about partnership. We work side by side with our clients, helping them navigate the ever-changing market dynamics. We’re not just here to provide a service; we’re here to help our clients succeed. And that focus on client success? It’s earned us a whole lot of trust and respect, which has been key to building our reputation.

So, in a nutshell, it’s been a mix of continuous learning, adaptability, networking, and a client-first approach that’s helped me build my reputation in the market. And I wouldn’t have it any other way!

Contact Info:

• Website: https://nesacemedia.com
• Instagram: https://instagram.com/nesacemedia
• Facebook: https://facebook.com/nesacemediaco
• Linkedin: https://www.linkedin.com/in/titonian
• Twitter: https://twitter.com/nesacemedia
• Yelp: https://www.yelp.com/biz/nesace-media-hillsboro
• Other: https://www.linkedin.com/company/nesace-media