Alright – so today we’ve got the honor of introducing you to Taylor Rose. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Taylor, thanks for joining us today. Let’s start with the story of your mission. What should we know?

Our mission at XIVI, “empowering comfort created sustainably, ethically, locally, and in limited edition batches for everyday wear,” is not just a statement on paper; it’s the heart and soul of our brand, and it’s deeply rooted in our journey and values.

The inspiration for our mission at XIVI came from within, fueled by a strong desire to create clothing that truly cared for both its wearers and the world. This mission wasn’t just a business goal; it was a reflection of my values and an embodiment of the change I wished to see in the fashion industry.

The spark for our mission came from a collective desire to create clothing that truly cared for the wearer and the world. Comfort, for us, is about something bigger than soft fabrics and a perfect fit; it’s about the peace of mind that comes from wrapping yourself in something so cozy it helps your mental health every single day. We believe that clothing should not only look good but also make you feel your best, boosting your confidence and overall well-being. At the same time you can feel good about your purchase knowing that it supports the environment and local businesses.

Local production became a cornerstone of our mission because we wanted to support our local community and reduce the carbon emissions associated with long-distance shipping. We envisioned a brand deeply connected to its roots, where every piece told a story of craftsmanship and care.

The concept of limited edition batches was born from our desire to create a sense of exclusivity and uniqueness for our customers. We believe that fashion should be an expression of individuality, not a uniform dictated by trends. Each limited edition piece is a work of art, not just a garment.

As we grew, so did our vision. We realized the importance of being gender-fluid, as fashion should never be confined by arbitrary boundaries. We understood that our role as a small, sustainable brand was not a limitation but an opportunity to lead by example and inspire change in the industry.

Our mission is meaningful to us because it represents our commitment to a better future and a happier self. It’s a reflection of our values, our dedication to making a positive impact, and our love for both our customers and the planet. We want to invite everyone to join us on this journey toward a more comfortable, sustainable, and inclusive future.

This mission is not just a brand identity; it’s a promise we intend to keep, and it’s the legacy we want to leave for generations to come.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Taylor Rose, the creative force behind XIVI, and I want to share a glimpse of my journey with you. My love for this industry blossomed from a profound connection to the design process. There’s something magical about taking an idea, nurturing it, and watching it come to life. But the true magic happens when I see that smile on a customer’s face, a smile that says they’ve fallen in love with the product I’ve created.

Running a small business demands discipline, hard work, and unshakable motivation. Every day, I wake up with the determination to stay creative and positive because I’m doing what I love for a brand I’ve built from the ground up. It’s not just a job; it’s a calling.

What truly sets XIVI apart is the essence of who we are. When you shop with us, whether at our storefront on La Brea or through other retailers, you’re choosing a small family business that infuses every piece with love and dedication. Our commitment to comfort goes beyond physical sensations; it’s about the happiness and well-being you experience when you wear XIVI. And when you shop exclusively with us, you have a unique opportunity to connect with me, the designer and owner, who can personally guide you through our store to find styles that match your identity.

One of my proudest moments is every season when we unveil a new collection. I design a year ahead, always looking forward with anticipation. By the time a collection drops, I’m thrilled to showcase the new styles to our customers, knowing that each season we grow and improve as a brand, reaching more and more customers who appreciate our mission and dedication.

With each passing season, we’re not just creating fashion; we’re creating a community that celebrates comfort, sustainability, and family. Welcome to the XIVI community!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

At XIVI, we’re not just about selling products; we’re dedicated to building a community of loyal customers. We stay connected with our clients through various channels, including personalized email updates, engaging social media interactions, and exclusive events and pop-ups. We actively seek customers feedback, valuing their opinions to enhance our brand. Our loyalty program rewards repeat customers with points that convert to dollars, making each sale even more valuable and providing early access to our collections. This is our way of showing appreciation for their trust and support. Exceptional customer service is at the core of what we do, ensuring that every interaction leaves a positive impression. We prioritize transparency about our sustainability efforts and values, fostering trust and a shared purpose. Furthermore, we add a personal touch with hand-written notes customized to each order, and occasionally include freebies in customers’ orders as an extra token of gratitude. Our commitment runs deep as we strive to create a tight-knit community of individuals who not only love our products but also resonate with our mission and values.

Do you have any insights you can share related to maintaining high team morale?

While small but mighty. As the owner at XIVI, fostering a cohesive and motivated team is essential for our sustainable brand’s success. Leading by example, I strive to embody our brand’s values and mission, setting a positive tone for the entire team. Clear and open communication channels ensure everyone understands their roles and contributions, while also encouraging a collaborative environment where ideas and concerns are welcomed. Sharing our brand’s vision helps team members see the meaningful impact they make, fostering a strong sense of purpose. Recognizing and appreciating their hard work is a regular practice, celebrating achievements and milestones, both big and small. I’m committed to supporting the professional development of our team, offering opportunities for growth and advancement. Additionally, I prioritize a healthy work-life balance, ensuring our team members have the time and space to thrive not only at work but also in their personal lives.

Contact Info:

• Website: www.xi-vi.com
• Instagram: https://www.instagram.com/xivi.official/
• Facebook: https://www.facebook.com/XIVI.official
• Linkedin: https://www.linkedin.com/company/67543617/admin/feed/posts/
• Yelp: https://www.yelp.com/biz/xivi-los-angeles
• Other: XIVI Store Front: 117 N La Brea Ave, Los Angeles, Ca 90036

Image Credits
Harry Jowsey & Rylee Arnold For Good Morning America Patrik Simpson & Pol’ Atteu For Sirius XM Maxe Hrich For The Fatal Attraction Paramount+ Red Carpet R.K Russell For CBS Mornings Todd Stashwick For Star Trek Paramount+ Red Carpet Lio Tipton & Chaz Salembier For Face Magazine Hayden Harsh Walking The Hyde Runway Anthony Hill From Greys Anatomy For Daman Magazine Abhi The Nomad Prasad Romijn Kahleah Copper