We’re excited to introduce you to the always interesting and insightful Tatiana Falcon. We hope you’ll enjoy our conversation with Tatiana below.
Alright, Tatiana thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.
In the wedding industry, there’s a noticeable shift towards couples relying on wedding content creators rather than traditional photographers or videographers alone. Couples today want not just to capture memories but to have dynamic, creative, and highly personalized content that speaks to their unique love story. Us wedding content creators do a mix of photography, videography, social media expertise, and storytelling just while using our iPhones and it’s becoming key in the wedding planning process.
For example, a couple I worked with recently decided to hire me- a wedding content creator instead of a traditional videographer. They wanted more than just posed moments and wanted someone who could capture the authentic, behind-the-scenes moments that tell a story and create content they could use for social media and future memories. I created a mix of Instagram-worthy moments and cinematic video clips from their big day!
There are so many opportunities for the couples I work with as well such as, Creative Freedom: Couples have more flexibility to shape the content according to their personalities and preferences. They can work closely with the me and we collaborate on what they want captured and they have the freedom to share and create what they want with the content I captured. It’s a win, win!
As technology continues to evolve, wedding content creators are becoming an essential part of the wedding industry, offering couples a fresh, dynamic way to preserve and relive their most memorable moments for years to come. And I’m so glad I get to be apart of this trend, watch it grow and have very happy couples after the wedding who are enjoying all the beautiful content I captured!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’ve always had a passion for social media, having worked in the field for several years. For a while, I knew I wanted to start my own business, but I wasn’t exactly sure what direction to take. That all changed when a friend asked me to capture some videos from her wedding and create a reel for her Instagram. The moment she made the request, I jumped for joy — it felt like the perfect blend of my skills and passion. I immediately started researching whether this was a legitimate career, and to my excitement, I discovered that wedding content creation was a growing trend.
A month later, I took a leap of faith and launched my business. I haven’t looked back since! I specialize in creating unique, engaging wedding content that blends candid moments with creative storytelling, perfect for couples who want to preserve their memories in a fun, personalized way. From Instagram-worthy videos to beautiful behind-the-scenes moments, I help couples turn their weddings into shareable, lasting memories that truly reflect their love story.
What sets me apart is my background in social media, which gives me a unique perspective on how to create content that resonates with today’s digital audience. I understand the importance of blending traditional wedding memories with the creativity and style that make the content stand out online. It’s not just about taking pictures or shooting videos — it’s about crafting an experience that couples can relive and share with their loved ones for years to come.
I’m most proud of taking that leap of faith and seeing my business grow from that one initial request. The fact that I can help couples relive their wedding day in a way that feels personal, memorable, and uniquely theirs is something that brings me so much joy. If there’s one thing I want my clients and followers to know about me, it’s that I’m deeply committed to capturing the moments that matter most — both big and small — and turning them into timeless, creative content that they’ll cherish forever.
Is there something you think non-creatives will struggle to understand about your journey as a creative? Maybe you can provide some insight – you never know who might benefit from the enlightenment.
One thing non-creatives might struggle to understand about my journey is how much uncertainty and self-doubt come with being a creative. When I first started my business, there were so many moments where I had no idea if I was doing things the “right” way, or if anyone would actually care about the content I was creating. There’s this constant feeling of pushing boundaries, trying to come up with new ideas, and wondering if people will appreciate them or if you’re just wasting your time.
The thing is, creativity isn’t always a smooth ride! You don’t just wake up one day and know everything. There are a lot of trial and error, a lot of learning on the fly, and sometimes, a lot of second-guessing. It’s easy to look at others who seem to have it all figured out and feel like you’re falling behind, but I’ve learned that it’s part of the process. The other thing non-creatives might not realize is that, for us, the work never really feels finished. I’m always thinking about how to make the next video or project better, constantly tweaking and adjusting. It’s exhausting at times, but it’s also what keeps me growing and passionate about what I do. There’s a deep emotional connection to the work, and it can feel like a part of me is on the line with every project.
But honestly, that’s also what makes it so rewarding. When you see the impact of your work — when a couple is in love with the content you created for their wedding day — it makes all the hard moments worthwhile. It’s a reminder that, even with all the uncertainty, there’s real value in being vulnerable, trying new things, and putting your creative heart out there.
Let’s talk about resilience next – do you have a story you can share with us?
Absolutely! One story that stands out in my journey is when I first decided to dive into wedding content creation. When I launched Tot Tier Content, I knew I had a passion for capturing the in-between moments that traditional photography and videography might miss — the little glances, happy tears, and behind-the-scenes magic. But starting something new in an industry that’s still growing wasn’t easy.
There were moments when I doubted if people would truly see the value in what I was offering especially since content creation was still a newer concept in the wedding world. But instead of letting that doubt stop me, I poured everything into creating a brand that prioritized connection, quick turnarounds, and preserving memories in the most authentic way possible.
One of the biggest tests of resilience came when I decided to expand and bring on an associate. Trusting someone else with my vision was a huge step, but it taught me that growth doesn’t happen alone, it happens when you believe in your vision enough to let others be a part of it.
Every time I see a couple light up when they receive their wedding content the next day, it reminds me why I pushed through the doubt because these fleeting moments deserve to be preserved, and I’m honored to be the one doing it.
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