We’re excited to introduce you to the always interesting and insightful Tanisha charron. We hope you’ll enjoy our conversation with Tanisha charron below.
Tanisha charron, looking forward to hearing all of your stories today. Let’s kick things off with a hypothetical question – if it were up to you, what would you change about the school or education system to better prepare students for a more fulfilling life and career?
I’m a strong believer that our education system does our students a disservice in preparing them for the real world. In my personal experience after graduating high school and going off to college I quickly became in debt with credit cards, payday loans etc. Financial literacy was something that I was never taught, things such as balancing a check book or understanding how filing taxes work was just something I didn’t have the luxury of being exposed to at home or school. I feel to better equip students for a fulfilling career and life, real life skills have to be implemented. Allowing kids to try various things growing up can help them figure out at an early age what all they are good at, enjoy doing and what could potentially be a career path for them. Exposing our students to more at an early age such as home economics, financial literacy, business and marketing, assets and liabilities will help give them a more stable foundation to tackle the world.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Tanisha Charron I am a celebrity makeup artist, mentor, host and the owner of Primal Instincts Cosmetics, primal skincare and Tanishacharron.com. I initially got into the makeup industry my junior yr of college after I had my son. I grew up in the pageant and modeling world so I was pretty good with makeup. After working for a company for 10 yrs helping to build and brand said company I was fired and within 2 days Primal Instincts Cosmetics was born. I’m in my third yr of business now providing quality all natural skincare products and education and makeup applications inclusive for all. My brand has been able thrive and work with some of Atlanta’s and the entertainment industry upper echelon. The last 3 yrs has not been an easy transition from employee to CEO however I’ve fortunate enough to have amazing clientele and an impeccable reputation in the industry that keeps me booked. I truly believe that what sets me apart from most makeup artist in the industry is my drive to educate my clients on proper skincare maintenance and just my overall professionalism and energy. Let’s be honest there are thousands of makeup artist out there but what will ultimately keep you booked is yes the artistry but it will also be your spirit, personality and aura. What I’m most proud of is the simple fact that I had a vision and I stayed disciplined enough to bring it to life, while helping others find what fulfills them and aiding them into bringing it to life. Being able to share what I’ve learned as an entrepreneur and business owner is what I’m absolutely without a doubt the most proud of.
How’d you build such a strong reputation within your market?
What has ultimately helped build my reputation and rapport within my industry was having a great disposition and always exhibiting outstanding level of professionalism. Networking has also been a key essential part of building my name and brand in the makeup industry. Going to mixers, movie premiers, restaurant grand openings, seminars etc all of those things have opened so many doors and opportunities for me. Often times ppl forget how important and valuable the art of networking and putting your feet to the pavement plays a roll in creating opportunities for yourself. So many are just focused on social media numbers but don’t know how to translate those followers into dollars bc they lack interpersonal networking skills.
What’s a lesson you had to unlearn and what’s the backstory?
One lesson in business that I had to unlearn was that not everyone is going to support you or understand your vision. Over the past 3 yrs I had to understand that some ppl will not celebrate your victory bc they have no victory of their own. I had friends that would post other ppl businesses but never mine yet wanted to be apart of every photo opt, award ceremony etc. Often times ppl need you to stay in the box that they have created for you and sometimes with elevation you have to elevate from your environment and those in it.
- Website: Primalinstinctscosmetics.com
- Instagram: Makeup_vixen
- Facebook: Primal Instincts cosmetics
- Yelp: Primal Instincts cosmetics
- Other: Tanishacharron.com
Photographer Sean Carter @ Shotsbysean