We recently connected with Sudha Srinivasamoorthy and have shared our conversation below.
Hi Sudha, thanks for joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
The 4 P’s – Passion, Practice, Patience & Perseverance are most important for any business to be successful. One cannot be successful or reach our goals overnight, it’s the journey we take that determines our success.
Sudha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am Sudha Srinivasamoorthy, Cake Artist, Home Baker, and owner of Sudha’s Cake Studio. We are a Certified and Registered Home bakery based out of McKinney, TX. We specialize in creating Custom Cakes for Weddings and all Special Occasions along with Desserts.
Before getting into this world of Caking, I was a Software Professional working for a top IT firm in the industry. After I quit my job, I had lot of free time in my hands to explore Baking. When my daughter was born, I promised myself I would bake cakes for every Birthday for her and after I quit my IT job, I had time and energy to focus on Baking as a hobby. Slowly, this hobby turned into Passion and now into full time profession.
Cakes for me is more than just flour and sugar, it is a form of Art. Each cake we create is carefully crafted with having client’s requirement in mind and staying true to my art form at the same time.
Cakes are usually a center piece at any party. Our motto is to create something Artistic for your special occasion which not only looks unique and beautiful but also tastes great at the same time. All our cakes are Egg Free, only with Buttercream and not fondant and we really love designing cakes which are Eloquent.
Our clients are the most integral part of the brand as the feedbacks both good and bad helps us do much better always. Our brand was built by just passion and dreams and we are proud of what we create. There are couple of flavors which we offer brings in our culture from India and combine it with western flavors which are one of a kind and delicious. Apart from Cakes we offer other Desserts like Cupcakes, Macarons, Cakesicles, Cake Jars, Assorted Treat boxes for gifting needs and can design a whole Dessert table for your parties. If you are looking for something creative, unique in style this is your place.
We are a one woman team for now where I handle Inquiries to Deliveries and everything in between. Hopefully in the near future I will have a separate studio space and additional Employees to serve bigger and better.
How did you build your audience on social media?
Pictures speak more than words. So first and foremost thing I would advice is getting decent pictures of your products. You don’t need a fancy SLR, just a regular phone with lot of natural lighting is more than enough. Also be true to yourself and your business. You don’t need to have 100k followers for your business to be successful, it’s the quality we provide matters. So stop chasing the follower numbers and start focusing on providing good content by staying true to your business/art.
What’s the most rewarding aspect of being a creative in your experience?
Being a Cake Artist has given me a whole new dimension to life. To bring an idea from a piece of paper to a real life cake is truly magical and more rewarding when the clients say the cakes made their special occasion more memorable. Sharing this Edible Art with others gives me a sense of joy and happiness which my desk job as software Engineer didn’t provide.
- Website: www.sudhascakestudio.com
- Instagram: @tummytaleswithsudha
- Facebook: Sudha’s Cake Studio
@pix.smi – Smitha (Cover Pic) @studionv13 – Nadia (Emerald Green cake pic)