We were lucky to catch up with Stephanie Rios Taylor recently and have shared our conversation below.
Stephanie, looking forward to hearing all of your stories today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.
I would consider going into the spray tan business as a BIWOC was a risk in itself. Not many members of the BIPOC community were coming around to spray tanning at the time I decided to go into business but I was so confident and so sure of my mission, I knew I would be successful. I know educate and train others in the industry on how to create an safe and inclusive space for all shapes and shades so that we can create change together.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I have been in my particular industry for 11+ years now and it is truly something I fell into. I was a broke college kid with very little work experience and the once place that decided to take a chance on me taught me everything I needed to know about the spray tanning industry. The good, the bad, the ugly, and the overall truth about how it is not the most inclusive industry. This is what in fact drove me to want better. I created Bronzed Ambition.Co with diversity and representation in mind in hopes that we could change the narrative in the beauty industry. The main take away I want the readers to know about my business is Bronzed Ambition.Co is a safe and inclusive space for ALL to glow.
How did you build your audience on social media?
One thing I have learned about building a social media presence with a loyal audience is authenticity will always trump trending. You can recreate all the latest trends, you can post several times a day, you can even outsource and hire someone to do the work for you however, nothing will catapult your organic growth like your authenticity. Show up as you, let your audience get to know the person behind the brand and I can guarantee that will translate better in the growth phase.
If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?
Yes, I operate a body positive Spray Tan Studio in La Jolla, CA as well as a complete digital avenue. I educate and mentor online as well as sell my own product line on www.bronzedambition.co.
Contact Info:
- Website: www.bronzedambition.co
- Instagram: @bronzedambition.co
- Facebook: @bronzedambition.co
- Yelp: @bronzedambition.co
Image Credits
@energyexposure