We’re excited to introduce you to the always interesting and insightful Sia Amun. We hope you’ll enjoy our conversation with SIA below.

Sia, thanks for taking the time to share your stories with us today What’s something crazy on unexpected that’s happened to you or your business

I once packed up my entire life and moved to a new state with one goal: bet on myself fully and rebuild my music career from the ground up.

At the time, everything felt aligned. I had a team in place, creative momentum, meetings, plans, rollout ideas,I felt like I was finally stepping into the life I’ve been praying for. I truly believed I was entering a new era.

But once I arrived, things slowly started unraveling. Personal dynamics within the team began bleeding into the creative process. Communication shifted. Priorities shifted. The excitement that brought us all together slowly turned into tension, confusion and instability.

I moved out of the place I was staying and suddenly had nowhere to go. No backup plan. No safety net. Just me, my laptop, and this dream I refused to let die.

For 14 days, I slept in my car.
Most people didn’t know. I still showed up to sessions. Still answered calls. Still posted online like life was normal. But every night I would park somewhere different, recline my seat, and try to figure out how I got there.

What’s even crazier is during that entire time, I was on a water-only fast. No food. Just water, prayer, music and faith.
I wrote songs in my car. I cried in my car. I prayed in my car. Some nights I questioned everything. Other nights I felt closer to God than I ever had in my life. When you lose comfort, distractions disappear. All that’s left is truth. And the truth was: I still believed in myself. I knew that I was not my circumstance and that all things happen for our greatest good at the end of the day.

I had a deadline approaching for the first release of this new chapter in my career. I had one month left to make it happen, and by the time I finally got approved for my apartment, I only had about two weeks remaining.

The moment I got the keys on day 15, I moved in immediately and got straight to work. No time to celebrate. I got the song mixed and mastered, organized the visuals, shot the video, created the rollout and released the song exactly on schedule.

That moment changed me forever because it taught me something entrepreneurship rarely shows you on social media: sometimes the vision costs everything before it gives you anything back.

Since then, I’ve released 6 songs and an EP independently, and now I’m preparing to release the first official single from my new album on May 31st.

People hear the music now, but they don’t hear the prayers behind it. They don’t hear the nights spent sleeping upright in a car whispering to yourself, “Don’t give up.”

That season was exhausting, heartbreaking, humbling and strangely beautiful all at once.

More than anything, it became proof to me that resilience isn’t loud. Sometimes resilience looks like being scared, exhausted, uncertain… and still creating anyway.

SIA , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m SIA AMUN, an independent recording artist, creative director, storyteller and founder of FVRT GRL LLC. At the core of everything I create is Love… giving love, creating space for love, making people feel loved, and seen through honesty, vulnerability and art that tells the truth.

I grew up around music and entertainment through my father, who is a Grammy-winning songwriter and former lead singer of the legendary R&B group Troop, so music was always around me. But for me, artistry was never just about performing. It became survival, healing and self-discovery. Writing songs started as a way to process emotions, life transitions, grief, love, identity and spirituality. Over time, it evolved into building an entire creative world around those experiences.

My work lives at the intersection of music, storytelling, visual art and community. I create emotionally driven R&B/soul music, cinematic visuals, creative concepts, live experiences and intentional spaces that encourage people to reconnect with themselves. Whether it’s through a song, a visual rollout, a written reflection or an in-person event, my goal is always the same: create something honest enough that someone else feels less alone.

What sets me apart is that I don’t create from performance, I create from lived experience. A lot of my work is rooted in real moments from my life: grief, rebuilding, isolation, faith, relationships, healing, survival and transformation. I’m not interested in creating perfect stories. I’m interested in creating truthful ones.
One of the biggest examples of that was the story I mentioned previously, where I relocated to another state to fully commit to rebuilding my music career, only for everything to fall apart shortly after arriving. I ended up sleeping in my car for two weeks while trying to finish the first release of a completely new era of my artistry. During that time, I fasted on water only, wrote music in my car, prayed constantly and refused to give up on myself. Two weeks after finally getting my apartment, I independently released the song on schedule. Since then, I’ve released multiple records and an EP while continuing to build my brand and vision independently. That experience shaped not only my music, but the way I approach entrepreneurship, creativity and life itself.

Beyond music, I’m passionate about building community-centered experiences, especially for women and creatives. I’m currently developing concepts that blend music, self-reflection, wellness, live experiences and storytelling into something much bigger than entertainment. I want people to walk away from my work feeling inspired to be more honest with themselves and more connected to who they truly are.

What I’m most proud of is not just the music, it’s the resilience behind it. I’m proud that I kept going during seasons where nobody would’ve blamed me for quitting. I’m proud that I’ve built independently, stayed authentic and continued creating from a place of truth instead of chasing trends or validation.
More than anything, I want people to know that my brand is rooted in humanity.

I want my audience to feel like they’re growing with me in real time, not watching a manufactured image, but witnessing an actual journey. My work is about evolution, faith, vulnerability, reinvention and courage.

I’m not just building songs. I’m building a world people can feel

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One lesson I had to unlearn was the idea that “if you do good, good will automatically be done to you.”

I grew up believing that being a good person guaranteed good experiences, honest people and fair outcomes. I thought if I led with love, kindness and integrity, life would naturally mirror that back to me.

But as I got older, I realized that’s not always how life works. Good-hearted people are often the ones who get overlooked, taken advantage of or disappointed the most, especially when they expect others to move with the same heart they do.

For a long time, my feelings stayed hurt because I was constantly projecting my own intentions onto other people. I expected people to communicate the way I would, love the way I would, show up the way I would. And when they didn’t, it felt personal every time.

Eventually I had to unlearn the idea that my goodness was some kind of transaction with the universe.
Now, I choose to be a loving, kind and genuine person simply because that’s who I am at a soul level, not because I expect anything in return. The reward is being able to live in alignment with myself. Being true to who I am without needing permission or agreement.

Ironically, once I let go of the expectation that people had to meet me where I met them, life became a lot more peaceful. My feelings stopped being attached to outcomes. When people show me who they are now, I believe them instead of trying to force potential onto them. When things don’t go my way, I no longer see it as proof that life is unfair, I see it as redirection, protection or part of a bigger lesson.

That shift changed everything for me.
I still lead with love. I still have a soft heart. But now it comes with discernment, boundaries and the understanding that my character is my responsibility, not other people’s.

Can you open up about how you funded your business?

I didn’t start my career with investors, major funding or a huge financial safety net, I started by working.

Honestly, entrepreneurship started for me at a very young age. I got my very first job at 13 years old. My mom instilled survival, independence and hustle in me early, so from a young age I understood the importance of making my own money, saving and pouring back into myself. Even then, I was already thinking about how to fund my dreams and create stability for myself long-term.

Early on in music, I became a demo singer for producers and songwriters through relationships connected to my dad and his network in the industry. I would get paid to sing demo tracks, backgrounds and songwriting demos for other artists and producers. That became my introduction into the business side of music and taught me very quickly that talent alone wasn’t enough but consistency, humility and work ethic mattered just as much.

One piece of advice I’ll never forget came from my dad, he told me, “If you can put your pride aside, keep your publishing, and work a job when you need to, you’ll be okay.” That advice shaped my entire approach to entrepreneurship and artistry.

I never viewed work as something beneath me if it meant funding my vision. Once I decided music was my life’s work, everything else became fuel for that dream. Every job, every side hustle and every business venture became another way to invest back into myself, my art and my future.

A lot of people don’t realize I’ve lived several entrepreneurial lives already. At 17 years old, I opened and operated a daycare center and successfully ran it for six years. During different seasons of my life, I worked in corporate environments, hospitality, and even at Disneyland. I bred dogs at one point, took on freelance opportunities, and constantly found creative ways to generate income while still pursuing music.

Eventually, I opened my own recording studio, which became both a creative hub and a business strategy. I started producing live shows and events through the studio to build clientele, create community and organically introduce people to my music. Instead of waiting for opportunities, I created ecosystems where my art could support itself.

That’s probably the biggest lesson entrepreneurship has taught me: funding isn’t always one big moment or one big check. Sometimes it’s years of sacrifice, adaptability and reinvesting into your own vision over and over again.

To this day, I still carry that mindset. I will hustle, pivot, learn new skills and do whatever is necessary to bring my ideas to life. Because at the end of the day, dreams require infrastructure. Talent is important, but discipline, resourcefulness and the willingness to keep betting on yourself are what keep a business and a career alive.

Contact Info:

• Website: www.siaamun.com
• Instagram: Instagram.com/siaamun
• Facebook: www.facebook.com/siaamun
• Youtube: YouTube.com/siaamun
• SoundCloud: SoundCloud.com/siaamun