Alright – so today we’ve got the honor of introducing you to Shyla Collier. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Shyla , thanks for joining us today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?

I couldn’t imagine life without being a business owner. Being an entrepreneur has given me a level of flexibility that I deeply value, especially as a mom. I get to be present, create my own schedule, and build something meaningful while doing work I genuinely love. That sense of ownership and passion fuels me every day. I love helping other business owners succeed.

If I’m being honest, I’ve never really had a moment where I wished for a “regular” job. There hasn’t been a day that made me want to trade this life for something more traditional. Even on the challenging days, I still feel aligned with what I’m doing and why I’m doing it.

That being said, so much of my world happens online. That it is challenging to make friends in the real world. At the end of the day, I love what I do. I love working for myself and having others that work for me. I can confidently say, life is great and I am blessed.

Shyla , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Shyla Collier, and I am the owner of Premiere Social Media. My journey into this industry started almost 20 years ago with a college degree in advertising and photography, where I developed a strong foundation in both creative strategy and visual storytelling. During my college internship, I gained hands-on experience that confirmed my passion for marketing and helping businesses grow. From there, I built my career by combining creativity with strategy, eventually launching Premiere Social Media to serve business owners who want to elevate their brand and presence online. I also am an author of multiple books.

Premiere Social Media is a full-service digital marketing agency that offers just about everything a business needs to succeed online. We specialize in social media management and training, website design, graphic design, search engine optimization, and more. I have also created and grown women’s networking groups, which have become an incredible way to connect, support, and empower female entrepreneurs. Our goal is simple. We take care of the marketing so our clients can focus on what they do best, running their business.

What truly sets us apart is our personalized approach and focus on what will bring each client success. We don’t believe in one-size-fits-all strategies because every business is different. We take the time to understand each client’s goals, audience, and vision so we can create marketing that works. We are not just posting content or building websites. We are helping brands grow, scale, and reach the next level. We create customized packages for every client and offer a full range of digital marketing services, giving businesses one trusted place for all of their marketing needs.

How did you build your audience on social media?

As a social media expert, marketing myself was a little easier, but it still required strategy, dedication, and a lot of hard work. I started building my audience on Facebook more than 20 years ago, and it remains one of the most powerful platforms today. I focused on connecting with people on a personal level, sharing valuable content, and staying consistent. Word of mouth and networking also played a huge role in growing my presence. Every connection, referral, and interaction helped expand my reach organically.

When I decided to master TikTok, I knew it was a platform where dedication could really pay off. I spent six hours a day for a full year creating content, hosting lives, learning what resonated, and experimenting with trends and editing tools like CapCut. It was not easy, but that level of consistency and commitment helped me build a strong, engaged audience. I love helping others with their social media.

My advice for anyone just starting to build their social media presence is simple but critical. Be consistent, be authentic, and be willing to put in the work. Social media is not just about posting content, it is about building relationships, showing up regularly, and providing value to your audience. Do not be afraid to try new platforms, track what works, and stay patient. Growth takes time, but with dedication and the right guidance from an expert so your time is not wasted, your audience will come. Do not give up.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

One of the biggest ways I keep in touch with clients and foster brand loyalty is by staying personally involved. I am almost always the main point of contact, rather than passing communication off to someone else on my team. That direct connection builds trust and makes my clients feel supported, heard, and valued.

I make it a priority to be honest, available and responsive. My clients know they can reach out to me with questions, ideas, or concerns, and they will get a timely and thoughtful response. Beyond just business, I also connect with them on social media and take a genuine interest in their lives, their wins, and their challenges. Over time, those relationships naturally grow into real connections, and many of my clients become true business friends.

I also believe that stellar customer service is what truly sets a brand apart. That means going above and beyond expectations, being proactive instead of reactive, and always looking for ways to add value. Whether it is sharing new ideas, keeping clients ahead of trends, or celebrating their successes, I make sure they feel supported every step of the way.

At the end of the day, brand loyalty comes from relationships. When clients feel cared for, understood, and confident that you are invested in their success, they stay, they refer others, and they grow with you. That is something I take a lot of pride in.

Contact Info:

• Website: https://premieresocialmedia.com
• Facebook: https://www.facebook.com/premieresocialmedia/
• Linkedin: https://www.linkedin.com/in/shylacollier/
• Other: https://www.tiktok.com/@premieresocialmedia

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