We were lucky to catch up with Shiloh Caffrey recently and have shared our conversation below.

Hi Shiloh, thanks for joining us today. How did you come up with the idea for your business?

In August of 2016, my family of 4 packed up and moved to the tiny town of Montone, Italy to escape the rat race of California. Though I knew this experience would forever change us, I could never have imagined how much. After a few short weeks living abroad, two things were immediately apparent. First, the European’s fervor and excitement to live in the moment. And second, the surprising abundance of clean-farmed, boutique champagnes and sparkling wines. After soaking up this “live in the moment” lifestyle and being spoiled with heaps of quality bubbles, I knew there was no going back.

After returning home to Encinitas, CA I found myself in somewhat of a predicament. The bubbles available to us here are essentially all over-priced, mass-produced, label driven champagnes and sparkling wines . . . and I had to do something about it.

That’s where We Drink Bubbles came in. I made the decision to put my teaching career on hold to follow my new found dream of sourcing all rare and boutiques sparkling wines and champagnes from around the world, for me as well as all the other bubble lovers out there. The idea behind the Bubbles Club is to bring farmer’s market style bubbles to your doorstep when you want them, as often as you want them. In addition, creating a community of bubble obsessed friends who I can drink with, share my passions, and enjoy life together with.

The company’s motto is “Life’s Worth Celebrating” and better said “We’re Worth Celebrating.” So if we want to have a glass (or bottle) of bubbles on a Tuesday afternoon then we should, Lord knows I do.

Shiloh, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

We Drink Bubbles is a boutique, champagne club featuring clean-farmed bubbles from small farmers all over the world. Our Bubbles Club deliver 3 bottles right to your door on the months you select. Over the years, we have created some pretty incredible relationships with the growers and are so pleased to bring our customers not only these fantastic bottles, but the stories and passions behind the families who make them.

What’s been the best source of new clients for you?

The best source of new business for We Drink Bubbles, comes by word of mouth… which to be honest, I think is the best possible way! I truly try to give my clients a unique and memorable experience so that they want to spread the word to their friends and family. I write personal notes in each new subscription order and make extra efforts to personally connect with my clients. I think it’s also extremely important to have a beautiful unboxing experience. It inspires my customers to photograph my product and share with their friends on social media.

Any insights you can share with us about how you built up your social media presence?

Social media is such a great resource for free marketing. It’s important to remember that these communities start small, but over time will organically grow when you provide good content. I think there are several tips I would share with someone starting out. First, the images need to be consistent, beautiful and tell a story. I think the content needs to be entertaining or educational. Too often product based social media accounts try to push their products, but that’s not why someone will follow. They follow because it is adding value to their life either in the form of education or entertainment.

Contact Info:

• Website: https://wedrinkbubbles.com/
• Instagram: https://www.instagram.com/wedrinkbubbles/

Image Credits
Brandi Schutt and Gary Payne