We caught up with the brilliant and insightful Seerel Meadows a few weeks ago and have shared our conversation below.
Seerel, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
When I first moved to Dallas five years ago, I was astonished by how much this amazing city had to offer. All my life, I’ve always been the first to know about new restaurants, pop-ups, concerts, and events. I’ve prided myself on being the ultimate tour guide of wherever I lived. When I moved to Dallas, I had my work cut out for me! After a few years of pounding the pavement and vetting the leisure scene, I realized this information should not just be shared with my visiting guests, but with all those that love this city or those who just appreciate a drool-worthy picture of a seasonal cocktail. Dallas Discovered was born to share the creativity of this city with those eager to partake but without the time to research. I try it all so I can find the gems and my audience can save their energy and money for the best of the best. Dallas is a fast-moving landscape and there is nothing more frustrating than hearing about an amazing event once it’s over. I make it a point to share content in a timely manner so everyone can enjoy this unbelievable city as much as I do.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Dallas Discovered is the ultimate insider guide to innovative experiences in Dallas. My mission is to bolster the lifestyle sector of Dallas in terms of both patrons and businesses alike. I strive to find unique, exceptional restaurants, events, and entrepreneurs and share their creations with my audience. Throughout my life, I have always enjoyed hosting and creating and now I get to do it on a larger scale. I’ve always loved sharing the latest and greatest experiences with my friends and that’s how I think of my audience – as friends visiting Dallas from another area. I take them along with me to my favorite spots and events. Since its inception, Dallas Discovered has continually been at the forefront of the ever-changing entertainment scene because that is where I’ve always liked to be. Dallas Discovered is authentically me. From restaurants I love, to staycations that saved my sanity, and even my dog-approved pet hot spots, I give my all, and my many Happy Hour recommendations, to my audience. My overarching goal is to provide my audience with recommendations they can trust and can adapt to their needs and desires. My reliable guides are constantly sourced by visitors and Texas natives alike to find the best holiday extravaganzas, truly Texan experiences, or limited time pop-ups.
How did you build your audience on social media?
When I was just launching Dallas Discovered, my biggest focus was engagement with my audience. I made it a priority to respond to every comment and question, which resulted in more authentic interactions with people who were truly searching for the best experiences Dallas had to offer. Dallas Discovered followers came to trust the quality of our content as they tried and loved our recommendations. Every time I showcased a new experience or locale, my audience was eager to share the information with friends and family, creating an even wider net of exposure. Even as our audience grew, I still focus strongly on quality engagement with people looking for the hottest spots in Dallas, as well as business owners who provide the best experiences in the city.
We’d love to hear the story of how you built up your social media audience?
My advice for people just beginning to build their social media presence would be to find a good balance between your vision and your audience’s interests. Be adaptable and engage with your audience. Every follower brings with them a specific need or desire and engaging with them can help guide content creation. No matter the size of your audience, if they trust your taste, they will share your finds and bring more people to your platform.