We were lucky to catch up with Ronnie Enns recently and have shared our conversation below.
Ronnie, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
Happy Trailer Sales was founded on the idea that the customer is the hero in our story. I think many people can relate to having a negative experience at a dealership. Either they didn’t trust the salesperson, or they felt like they were getting the run-around, or the paperwork took far too long. We wanted all of our customers to be happy customers. One lazy Sunday afternoon, my family was gathered in the living room, talking about what to name our company. After discussing a number of different ideas, the name Happy Trailer Sales came up, and it captured our vision perfectly.
Ronnie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I grew up in an area that was full of trailer manufacturing, and my dad owned a construction company, so I was always around trailers. After graduating high school without any plans for my career or college, I helped my dad in construction for a couple of years until I got a job at a trailer manufacturer. It was there that I discovered an opportunity to start a trailer dealership. We soon became a distributor for one of the most well-known trailer brands in the country, PJ Trailers. I’m really proud of the team we’ve built, and the growth we’ve achieved in the 8 years that we’ve been in business. I’m really thankful for all of the loyal customers we have that fuel our success, allowing us to make a positive difference in the communities where we have dealership locations.
How do you keep your team’s morale high?
Building a strong team has been crucial to scaling our business. A few years ago, we started investing more time, energy, and resources into developing leaders in our company and we’ve seen a big payoff. Sharing the company vision and setting goals for the team to work towards together has helped to strengthen morale. We’ve also learned the importance of protecting the company culture, even if it means letting someone go who doesn’t embody the company values, or not hiring a skilled job applicant that won’t fit in the culture.
What do you think helped you build your reputation within your market?
Customer satisfaction is one of the core values of our company, and I believe it’s a two-step process. First, I believe we have to get the basics right. We have to sell a good product for a fair price. We need to respond to emails in a timely manner and return people’s phone calls. Every customer needs to be treated with respect and greeted with a friendly smile. Going the extra mile after getting the basics right is what makes a lasting impression on our customers. Whether it’s staying late for a customer with a tight schedule, helping a customer fix their truck, or spending extra time to show the customer how to use their trailer, these little things can create a more positive experience that they will be willing to share in an online review or with their family and friends.