We recently connected with Rebecca Kennedy and have shared our conversation below.

Rebecca , appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My name is Rebecca Kennedy.

For the majority of my life, I struggled with obesity. I often used food as a coping mechanism, and was bullied for my weight. At 18 years old, after a tough talk with my doctor, I jumped into the fitness world headfirst. I fell in love with learning more, challenging myself, and helping others… but I started to become obsessed with achieving the “perfect” body.

After losing a significant amount of weight, I spiraled into the world of eating disorders and body dysmorphia. It wasn’t until I hit rock bottom and started recovery that I recognized what I wanted, what would truly make me happy: finding balance.

Now I teach my clients everything I learned: fitness is not about obtaining the perfect aesthetic. It’s about making you feel like your best, badass, most empowered self. I love teaching clients how to move in fun, creative, inventive, and empowering ways that FEEL good.

I’m here to change the way you think about fitness.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a body positive personal trainer.

Most trainers grew up athletic, but my childhood was completely the opposite. I grew up very overweight, constantly desiring to lose weight and feel good about myself.

At 18 years old, I started my fitness journey and lost over 80 pounds. But with that loss became obsession. I slowly fell into an eating disorder that started to take up my whole life.

Now that I’m in recovery, I’ve learned how to make fitness a PART of my life, not my whole life. I teach clients how to reach their goals realistically and how to feel good in their bodies. I teach clients how to accept and love their body at all points of our fitness journey.

I’m extremely proud of how far I’ve come personally, but also how far I’ve come in my personal training business. It’s not always easy being a “black sheep” in the fitness world. I have been told time and time again that I don’t “look” like a personal trainer. And that’s okay. I’m here to change the way people think about fitness.

Any insights you can share with us about how you built up your social media presence?

I built my audience on social media by authentically posting about my fitness journey. It’s been about 6 years now, and the page started as a weightloss journey page. As I began eating disorder recovery, I began being more vulnerable and open on social media. I wanted people to see me for who I really am, not a “fitness” facade. It’s been difficult at times to be open and honest on social media in a world where people only post highlights of their life. But it’s helped me stand out as an individual and business. :)

Where do you think you get most of your clients from?

Social media, especially Instagram and Tik tok. By consistently posting Reels and TikToks, I’ve received the most clientele in years. I post 1 per day, some take off and get a lot of views and some flop. But It’s given me a whole new audience and source of clients!

Contact Info:

• Website: redemptiverebeccatraining.com
• Instagram: @redemptiverebecca