Alright – so today we’ve got the honor of introducing you to Ravit Darougar. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Ravit thanks for taking the time to share your stories and insights with us today. Let’s start with the story of your mission. What should we know?

A Cosmetic Visionary with a Chemist’s Soul & the Heart of a Magician

Ravit is a resident of Beverly Hills and holds a Bachelor of Law LL.B and a Bachelor of Business Administration. Raised in Israel, Ravit was both a lab nerd and teenager with a passion for cosmetics. For her, makeup was magical. She marveled at how cosmetics could transform anyone from plain to extraordinary. She would regularly perform makeovers for her friends, and was thrilled by the transformations and positive responses she would receive. “It was incredible to see how dramatically different someone could look with a little makeup,” says Ravit. “It also felt great seeing my friends so happy with the results.”Ravit knew in her heart that cosmetics weren’t a frivolous extravagance but an important part of helping women feel confident and empowered. She envisioned creating cosmetics that would make women feel beautiful. However, it was also important for her that these products would be safely and responsibly manufactured and never tested on animals. Through her earlier work in real estate and construction, Ravit was able to self-fund her dreams and launch 4ever Magic Cosmetics in 2018. As a tireless entrepreneur, she did everything from creating her product’s innovative formula to inventing patents for her brand’s signature packaging ;all while laying a solid groundwork for her brand’s rapidly-growing online sales and marketing. As part of her personal and professional mission, Ravit is a strong advocate of programs that help abused women and children. A percentage of sales from every 4ever Magic product sold is donated to one of several charities dedicated to these causes.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The Woman Behind 4Ever Magic Cosmetics

RAVIT DAROUGAR
FOUNDER& CEO

Self-made, hard-working immigrant, who knows the struggles women endure to succeed.

One woman with a cosmetic vision and a soul of a chemist created a customized exclusive formula to launch the company’s first signature product: Double Shade Seductive Eyebrow Gel

www.4evermagiccosmetics.com

Ravit came from Israel arriving in the U.S. in 2009 after receiving her law and business management degrees. In the U.S. she had to start over because she could not practice law until she passed the American bar exam, thuswas forced to take a minimum wage position.

Ravit knew she was worth more and set out to prove her value to the company. In a few months her hourly rate had increased to $25 and when she left to launch her own company, she was earning $50 per hour.

THE MAGIC OF DETERMINATION

Ravit single handedly and using her own personal resources launched her cosmetic company—4Ever Magic Cosmetics in 2018.

She chose an eyebrow gel as its first product because of her own frustration in finding a product that was made of safe and quality ingredients, long-lasting, was certified animal cruelty free and vegan. And, it had to be affordable.
OVERCOMING OBSTACLES

FORMULA
Creating a high quality formula took Ravit choosing a lab who embraced her vision and after years of experimentation, created an exclusive formula that is not harsh like eyebrow pencils, is smooth as silk, not greasy like a pomade, comes in four pairs of shades for all complexions and hair colors; and it had to come with a well made applicator/brush… the end result:

 Smudge-free, long lasting
 Water Resistance
 Enriched with Castor Oil
 High Pigment
 Made in USA
 Certified Cruelty Free & Vegan
 Comes with Majestic Angled and Spoolie Eyebrow Brush

MANUFACTURING EQUIPMENT – PUTTING ON ENGINEERING HAT
Once achieving the perfect formula, Ravit discovered there was no machine to pour two shades of formula into one glass ampule without meshing colors together. A huge problem! Her lab almost quit on her, but she wasn’t having it. Ravit rolled up her sleeves, contacted dozens of manufacturers, and purchaseda machine and the various parts and nodules to modify it. After many failures, ultimately the lab team got it right.

Ravit’s perseverance and failure-not-an-option attitude, helped her team
modify machine to pour two shades, keepformula’s creamy/gel texture and substance into one elegant small glass jar to perfection.

METALLIC ROSE GOLD ALUMINUM LID
Once resolving the formula-pouring problem, there was the issue of the lid. Ravit was told that the rose gold metallic color would better adhere to plastic lids. She absolutely rejected plastic and had to search high and low to find a company with experience and skills to print the aluminum lids without altering her design. Lid had to be in metallic rose gold tint, logo on top and on the sides print a thin light taupe-brown line encircling the lid. Despite the added expense and time, she succeeded.

PACKAGING
Ravit knew what she wanted:
 Packaged in an original designed 2-part vertical box
 Printed in original 4EverMagic trademark color scheme of brown and metallic rosegold
 Create a dyeline to accommodate the original goldlace trim on one part of box

In the United States, it was cost prohibitive. Ravit turned to China, but was not happy with the major manufacturers she met—most wanted to alter her packaging vision in order to make it easier to produce. She declined. Then she was given the name of a Chinese man who might be able to help her. The only issue: hedidn’t speak English. After communicating via a translator, Ravit hired him. After many samples and adjustments being sent back and forth from China, Ravit accomplished the packaging of her dreams.

Ravit’s packaging vision had to be as special as the consumers purchasing her product. She owed them that much respect to produce a high quality eyebrow cosmetic in a package as beautiful as the consumers.

RAVIT’S 4EVER MAGIC COSMETIC PROMISE

From the day she launched her company, the sale of her first order of Double Shade Seductive Eyebrow Gel, Ravit has made donations to various charities that feed the homeless, help low-income at-risk or unemployed women by providing free products, and offering make-overs in preparation for job interviews.
A WOMAN WHO LIVES TO INSPIRE & EMPOWER

Ravit Darougar is a savvy entrepreneur who has launched a fast growing cosmetics company on her own, utilizing her resources, intelligence and wit. She is an immigrant who had to restart her life and career from the ground up. Through it all, Ravit understands the power of paying it forward and is always willing and ready to provide business guidance and personal encouragement for self-esteem and confidence.Social Media Influencers adore her and praise her energy and dedication.
www.4evermagiccosmetics.com

RAVIT DAROUGAR: AGAINST TREMENDOUS ODDS IS LIVING THE AMERICAN DREAM & PAYING IT FORWARD

We’d love to hear the story of how you built up your social media audience?

On Instagram & Facebook we have over 150,000 followers, these are the steps we took to grow our social media audience:

-Contact micro-influencers on your specific category, in order to ship them your products to review it. Contact them directly, we didn’t hire a marketing agency.

-Focus on 2-3 Social media channels that will be your main channels, it’s difficult to manage strong channel on all of the social media.

-Post constantly on social media.

-Collaborate as much as you can with others, so there is more awareness of your brand.

-Do as much as you can giveaways.

-Pitch to magazine editors, media outlets to share your brand’s story.

-constantly do photoshoots.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

-Collaborating with beauty Influancers.

-Working with TV shopping channels.

-Working with over 300 independent stores in USA, such as local beauty supply stores, makeup schools, gift shops etc.

Contact Info:

• Website: www.4evermagiccosmetics.com
• Instagram: https://www.instagram.com/4evermagiccosmetics
• Facebook: https://www.facebook.com/4evermagiccosmetics
• Linkedin: https://www.linkedin.com/company/4ever-magic-cosmetics/
• Twitter: https://twitter.com/4evermagiccosme

Image Credits
Photographers: Abraham Joseph Pal Madelines North Jennifer Langley