We’re excited to introduce you to the always interesting and insightful RAINY Womack . We hope you’ll enjoy our conversation with RAINY below.
RAINY , thanks for taking the time to share your stories with us today Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
Taking a risk as a designer from my previous brands with trials and errors, deciding to take a slight pause to create this new fashion house, Tell The Truth. It is all cut-and-sew which would not have been able to happen had I not moved to Los Angeles and met the people I did by going Downtown and making the connections/building relationships needed to have full production state-side. The biggest risk was honestly packing up my whole life and saying goodbye to my comfort zone when I decided to move to LA without knowing anyone or really having a plan; learning along the way helped to create an even bigger hunger to succeed.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
First and foremost, hello, my name is Rainy, I got into the fashion industry during the process of me trying to play professional basketball overseas. During that challenging time was when I found my love for fashion and I started learning how to design by teaching myself Adobe, watching YouTube, and gaining inspiration from some of my fashion heroes, Virgil Abloh, Kanye West, and Fear of God.
The products that I offer are luxury handbags along with handcrafted high-end pieces curated from only the best fabrics and hardware sourced in LA. We offer men’s wear and women’s wear in a variety of styles from a disruptive approach which makes us stand out.
All that being said, every Sunday Tell The Truth takes a percentage from sales and gives back to the community by feeding the homeless around Los Angeles. It is important to us and our identity to stay grounded and show that we are more than just a brand.
Any advice for growing your clientele? What’s been most effective for you?
At Tell The Truth, the most effective way we’ve been able to grow is through staying consistent on our social media pages and subscription emails. We show the clients the process rather than only the finished products so it creates a deeper appreciation for the work that goes on behind the scenes and creates a community-type feel and environment.
Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.
We started off with pre-cuts and finding wholesale companies that would get screen-printed on but quickly realized if this was going to be a more high-end fashion house, we needed to ramp it up and become a full cut-and-sew company. It was quite the journey with many ups and downs but eventually met the right people and slowly formed the team that we have now. The motivation especially kicked into overdrive after getting burned a few times from people that swore they wanted to see us grow and succeed. It’s all part of the process though so had that not happened, our team would not necessarily be the one we have today and the pieces that were created amidst the chaos may not have been as amazing as they are.
- Website: https://tellthetruth.shop
- Instagram: @tellthetruth.shop
ALL IMAGES CREDITS ARE TELL THE TRUTH