We caught up with the brilliant and insightful Rachel Scruggs a few weeks ago and have shared our conversation below.
Rachel, looking forward to hearing all of your stories today. Do you think folks should manage their own social media or hire a professional? What do you do?
I run Radiance Events, but also work full-time as Social Media Marketing Manager. The great thing about having this background knowledge is I can be the Social Media Manager for my event planning business. I truly get to kill two birds with one stone while also saving money. I think it’s very important in the beginning stages of a business to find ways to do things without having to outsource.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Since I can remember I’ve always been a party person, planning events for my friends and family. One day my mom encouraged me to turn my hobby for event planning into a business. She’s one of my biggest supporters and I’m very grateful for that. Radiance Events started as me just doing decorations for different baby showers and other special events. It’s since evolved to balloon garlands, event prop rentals and bounce houses. I’ve even began working with other businesses in DFW that my clients can use like bartenders, cotton candy services, etc. I’m truly proud of the growth Radiance Events has had since it started as well as the ability to still function through a pandemic.
Can you talk to us about how your funded your business?
I am still in the process of pulling capital together and researching different ways to receive grants for my small black owned business. I think it’s important to utilize different ways to grow a business versus paying everything outright on your own.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Social media and word of mouth are the biggest ways I’ve been able to grow my business. I am always encouraging my clients to post to their social media and tag my business. It’s a free and organic way to reach a different audience. Also, when you provide quality product and service, a lot of times the work will speak for itself.
- Website: radianceeventstx.com
- Instagram: radianceevents_
- Facebook: https://www.facebook.com/radianceevents29
- Linkedin: https://www.linkedin.com/company/radiance-events-tx/