We were lucky to catch up with Rachel Bartch recently and have shared our conversation below.

Rachel, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I found myself unexpectedly becoming a single mother while pregnant with my second child, living in a single room with my two-year-old at my mom’s house. This situation forced me to get creative with organizing our limited space on a tight budget. A coworker asked for my assistance in organizing their space, and I discovered that I had a knack for it and could be quite resourceful. The before-and-after pictures from my work helped me land my next client. My primary goal has always been to assist anyone, regardless of their financial situation, by utilizing the resources they already have at hand.

Rachel, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

To introduce myself, my journey into this industry began during a transformative period in my life when I unexpectedly became a single mother while pregnant with my second child. This experience opened my eyes to the significant need for organization services, and I was truly amazed by how many people were struggling with similar issues.

I founded my business, Happy Habitat KC because organizing should be a reflection of each individual’s unique needs and desires. I aim to empower my clients by helping them envision how they want to use their space and create the life they desire. My business has grown primarily through referrals, building strong relationships one client at a time.

We serve a diverse clientele, including those with hoarding tendencies and clients preparing for moves. As we’ve taken on larger projects, I’ve brought on additional organizers to ensure that our clients continue to receive the same level of personalized care that defines our brand. Our goal is to create a safe and welcoming environment where clients can feel supported as they navigate the path to a happier living space.

I take great pride in how far we’ve come as a business and through social media, which has allowed us to expand our reach to travel jobs. In fact, I was honored to be flown to North Carolina last year to assist a client. Overall, I want potential clients and followers to know that at Happy Habitat KC, we are dedicated to helping you take back your space and be happier in your habitat.

How about pivoting – can you share the story of a time you’ve had to pivot?

When I first started my business, I quickly learned how important it is to listen to my clients and stay attuned to what the market really needs. In the beginning, I spent a lot of time helping clients sell their items on Facebook Marketplace. However, I soon realized that this was an absolute drain on my time—and theirs. I was only able to sell about 20% of the items, which left both me and my clients feeling frustrated.

After a few months of noticing this pattern, I knew it was time for a change. I decided to pull that service altogether. Now, I recommend that clients donate items and toss what’s necessary, while only selling a few highly profitable items if they want to. This shift allows me to focus on what I do best—organizing spaces!

It’s been a vital lesson for me in business: you have to identify and fix the leaks that aren’t bringing in profit. By making this adjustment, I’ve been able to streamline my services to better serve my clients and ensure that my business remains sustainable.

Any insights you can share with us about how you built up your social media presence?

When I first launched my business, I was completely new to social media and marketing. I kicked things off by creating a name and logo that truly captured what I was all about. Since then, I’ve steadily grown my social media presence, and I’m happy to say it’s become pretty efficient!

I always say we may not have the biggest following, but we definitely have the BEST followers. My business really thrives on referrals, so my social media strategy revolves around building those real connections. I focus on being consistent with my posts, staying authentic, having a little fun, and giving back to the community.

This approach has paid off big time—I saw my business grow 3x last year! I’ve even landed some amazing travel jobs, and honestly, it’s a blast. For anyone just starting out, I’d say lean into being yourself, engage with your audience, and remember that quality connections matter more than sheer numbers

Contact Info:

• Website: https://www.happyhabitatkc.com
• Instagram: https://www.instagram.com/happyhabitatkc?igsh=MWdrYzF3Z2hlb3o5dg%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/share/1J4YrcuK9A/?mibextid=wwXIfr
• Other: TikTok
  https://www.tiktok.com/@happyhabitatkc?_r=1&_t=ZP-95NdMiOZCKk

Image Credits

In the group photo it is Salena, Melanie, Rachel and Brandon