Alright – so today we’ve got the honor of introducing you to Punch’d Energy. We think you’ll enjoy our conversation, we’ve shared it below.
Punch’d, appreciate you joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
Creating a new market, or a niche product in an established market takes guts. It’s one thing to be tough minded, resilient, headstrong, etc, but there also needs to be a business case. If you can line up all the right business attributes and you feel really really good about the product or service you’re working on then is it really a risk? It’s only a risk if you don’t have all your t’s crossed and i’s dotted and don’t believe in what you’re doing. It is a bigger risk to feel like you missed the window or your life’s calling. We took a risk and defined a new category in personal energy: The Caffeine Gummy. Nothing like this ever existed and frankly we loved the prototypes and couldn’t live without them. The proof that we were the first is detailed in our patent. That was another reference point that made us feel better about the “risk”.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Punch’d Energy was founded to give consumers clean energy that is just as successful, if not better, than sugary sodas, energy drinks, and coffees. Made from green coffee beans, Punch’d Energy gummies each contains 10 mg of caffeine, giving you the chance to personalize your power!
What makes Punch’d Energy so unique is its combination of natural and non-GMO ingredients and its research. Better yet, Punch’d Energy gummies don’t have a crash like most energy shots and drinks have. Instead, Punch’d Energy allows your body to remain in the optimal energy zone all day.
Now, Punch’d Energy is more accessible than ever to the consumer! Recently ranked by Amazon as the #1 preworkout, Punch’d Energy is sold on Amazon, online, and in stores such as Sheetz, Mapco, Pilot Flying J, and more coming soon.
How do you keep your team’s morale high?
It’s gotta be fun – like the ugly crying out loud kind of fun. Then after that part there has to be a sense of being part of a winning culture. If you’re not winning, why are we even doing this? And then bring the caffeine, copious amounts of caffeine. We like to joke around and say there’s never an excuse in our Company not to be happy and there certainly isn’t an excuse for lack of productivity. Why? Because we’re in the Caffeine Gummy business.
Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?
Coming in fresh to an established industry can be a recipe for success. Example: Background in consumer electronics and technology, but decides to go into the CPG industry for packaged grocery items. What?! How could someone even think about that leap? That’s how revolutions are discovered, because there is no legacy knowledge holding you back. Strategy and thinking are coming out of left field. Thoughts could be totally wrong OR they could be totally game changing if it works how you want it to work – with all your heart and soul.
Contact Info:
- Website: https://punchdenergy.com/
- Instagram: https://www.instagram.com/punchdenergy/
- Facebook: https://www.facebook.com/PunchdEnergy1
- Linkedin: https://www.linkedin.com/company/punchdenergy
- Twitter: https://twitter.com/PunchdEnergy
- Youtube: https://www.youtube.com/channel/UCQXXmZRy7XIr008aXCxaelQ
- Other: https://www.tiktok.com/@punchdenergy