We caught up with the brilliant and insightful Pat Newcomb a few weeks ago and have shared our conversation below.
Pat, thanks for taking the time to share your stories with us today Can you share a customer success story with us?
One of features that sets our ground blinds apart from others is the fact that it is stake free. You can pick it up and shift it or break it down to change hunting locations without having to anchor it. The fact it is stake free allows hunters in mobility chairs the ability to assemble the blind and set it up without needing to get down on the ground to secure it. It gives them the freedom to customize their coverage as needed and pick it move with it.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I grew up hunting and from a very young age had a deep love for it. As I grew into it I found mobile “run and gun” style of hunting to be my preferred method. After using every blind on the market I decided to develop the Nukem Grab and Go Hunting Blind that stands apart from all the competition. It is stake free with a one pole break down allowing quick quite mobility ideal for small adjustments or total location changes.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
Our first trade show where for the first time we could sell our hunting blinds direct to consumers was at the National Wild Turkey Federation Convention in Nashville TN. We were all set up and we were selling a TON of blinds right out of the gates. So many Mossy Oak came us wanting to know what this blinds was that everyone was walking around with. We showed it and they loved it. We were immediately connected to their licensing department and by the time we got home were were able to negotiate royalties and franchise fees and lock in awesome pricing with another established brand with very loyal customers.
What do you think helped you build your reputation within your market?
We believe a variety of areas are what built our reputation. Partnering with known and respected brands such as TrueTimber and Mossy Oak has given us immediate recognition the hunting industry as their primer camo lines are easily recognized and respected.
Keeping customer service paramount. We thoroughly enjoy when customers reach out to us with questions, comments, concerns. Talking with them and usually just reminding them all that our hunting blinds offer allows us the chance to get to know them, how they found us and usually we get a follow up on much they love the blind after putting it to use.
We also, invested in top tier marketing. Our branding, photography, press releases everything was meticulously organized.
Contact Info:
- Website: www.nukemhunting.com
- Instagram: @nukemhunting
- Facebook: @nukemhunting
- Linkedin: @nukemhunting
- Youtube: @nukemhunting
- Other: TikToc @nukemhunting