Alright – so today we’ve got the honor of introducing you to Noah Kovner. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Noah thanks for taking the time to share your stories and insights with us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

Before I got into the mortgage industry, I asked the person I was going to work for what it took to be a successful loan officer and the description he gave me seemed very simple. It was 4-5 things he said needed to be done on a regular basis, none of which were very difficult. I asked him why, if this was all it took, wasn’t everyone successful? His response was, “Noah, I could tell 100 people to do this and maybe 3-5 would.”

One of the great things about our industry is the flexibility it allows. That flexibility, however, can be a curse if you’re not disciplined about the way you structure your time and how you delegate the various things that need to be done during the mortgage process. Unless you are a salaried loan officer at a large retail bank or consumer direct institution, nobody is dictating your schedule. If you don’t want to work, the only person that suffers is you. If you don’t want to make the extra phone call, go to the extra event, meet that next person nobody is going to make you. At the end of that day, it takes a level of discipline and structure that some people are unwilling to commit to.

Early in my career, I was lucky to have some mentors and coaches that provided the basic structure of a system that worked for me. At that point, it was up to me to execute and refine the activities and build a business that allowed me to grow,

Noah, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My foray into the mortgage industry was a second career in many ways. Out of college, I worked in corporate America for the first 10+ years until I got frustrated with the disconnect between what the company told us and what they were doing. I also became frustrated that my earning potential was capped and under someone else’s control.

I knew I wanted to do something where I had more control over my career and where I was doing something that made an impact in people’s lives. Buying a home is one of the most important decisions a lot of people will ever make. Frequently, it is their largest financial asset and may remain so into retirement and I felt like I could really help people.

I speak for our entire team when I say that there are fewer things that feel better than helping a first time home buyer close on their first home or helping a move-up buyer close on their dream home. Homeownership can have a generational impact on a family and I’m honored when someone trusts us to help them with that purchase.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I think there are a few things that helped us build a strong reputation in the mortgage industry.

One, is that our team is relentless when it comes to finding a solution that works for a client. No two scenarios are the same, so you have to be committed to finding a solution when the circumstances can make it tricky. Sometimes that means looking at the problem form a new angle, it can mean getting other family members involved, or it can mean putting a plan together that might take some time to execute. We have become experts at finding solutions where others gave up.

Another major factor is that our clients and partners know that we truly care about them and their goals. Whether we’re helping a real estate agent refine their business or helping a client qualify to buy their first home, we are invested in their success. Sometimes that means we don’t get the business, but if we are committed to helping it works out for EVERYONE in the long run.

We’d love to hear about how you keep in touch with clients.

Our two largest referral sources are real estate agents and past clients. This requires us to be very consistent with communication to both groups. If we provide value to them, show them that we care, and regularly interact with them, the business takes care of itself.

I have a regular schedule of ways I stay in front of these groups. This includes calling our partners and clients, sending and posting industry related content at least weekly, reaching out on birthdays and anniversaries, and hosting events to see people in person amongst other things.

Our partners and clients know we care about them personally and as a result, they feel comfortable reaching out well after the transaction is done when they have questions or referrals.

Contact Info:

• Website: noahkovner.com
• Instagram: @Noah_Kovner
• Facebook: https://www.facebook.com/noah.kovner
• Linkedin: https://www.linkedin.com/in/noah-kovner-6861494/
• Youtube: https://www.youtube.com/@Noahkovner-LO