Alright – so today we’ve got the honor of introducing you to Nawal A. . We think you’ll enjoy our conversation, we’ve shared it below.

Nawal , looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

In 2016 I gave birth to my daughter, Neveen, and my two sons began school. To continue to foster the pride and strength of being Muslim in America, I enrolled my sons in private education that taught and supported our traditions. On the first day of school, at drop off, I, with my infant daughter in hand, watched young girls in Islamic uniform comfortably interact. While observing their laughter, and playful mannerisms, I was disheartened to see the contradiction of their wardrobe. Here were dynamic and lively females wearing mass-produced, synthetic fibered tops with pleated skirts dreadfully layered over pants. I, at that moment, thought: this cannot be it. What started as a concept of providing an alternative option of uniforms for young girls in hijab, manifested into an apparel company that represents modesty.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Growing up first generation American made life beautiful and exploratory. But in some ways it limited my life choices. Despite my passion, a career in the arts, let alone fashion seemed out of reach. For as long as I can remember, I loved apparel. Charmed by style, I continue to be fascinated by fashion’s ability to express identity and communicate culture. Being Muslim and proud, I often felt forgotten by the industry. Modesty was so rare. I did not believe there was any space for me as a woman who visibly practiced a set of values different than those of the models in the magazines.

I will never forget the moments in my bedroom flipping through magazines, such as allure, teen vogue/vogue and delias waiting with every flip of a page for a young girl to look like me. For years, my mantra while shopping was “okay, how can I make this work for me?” it was exhausting. And you know why? Because no one was thinking of me when making apparel. I had to create my own way. Now many years later, I am creating the space for the women like me. I am taking control and making apparel that destigmatizes modest wear and clothes that ALL women will want to wear.

I am most proud of this brand’s ability to communicate it’s values. Studious Monday truly stands for something greater than pushing out apparel into the world. We are consciously making our garments. We are consistently asked questions such as: Where is this material coming from? and why are we designing? I believe our ethos resonates with people of all beliefs, colors, and shapes. I think the greatest struggle that any one person can endure setting out on a passion project is the fight to stay true. And I believe we do a really good job at that.

Can you open up about how you funded your business?

My family was instrumental in helping me fund the business. First, my mother is the founder of a successful community based business. In 2015, I became a co-owner and, with her blessing, was able to use some of the 2019-2021 year-end profits to fund this project. Secondly, my husband and I dipped into our savings. And lastly, my siblings. Each one graciously extended capital.

How do you keep your team’s morale high?

My advice is to clearly communicate what the expectations are and to check in often. I involve employees as equal members of my team. I am motivated by example. I am genuinely interested in my team and I demonstrate that by asking questions and learning from them. I consult the team before implementing or moving forward with any decision.

Contact Info:

• Website: www.thestudiousmonday.com
• Instagram: @studious.monday
• Facebook: @studiousmonday

Image Credits
Traci Lovasz