We caught up with the brilliant and insightful Alyce Wells a few weeks ago and have shared our conversation below.
Hi Alyce, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Well Designed, LLC began with the simple mission. As a parent to a newborn, I was looking to cut costs on cute customized baby onesies for my daughter. Since then, it evolved into so much more. Initially I tried my hand at customizing onesies, shirts and cups. Wood signs, customized gift sets and baby boxes were added later. Compiling these skills, I began utilizing my customization skills to provide requested items (centerpieces, family t-shirts, acrylic signs) for events, which ignited my passion for decorating. As far as events go, balloon decorations are by far my favorite . Both customization and event decorating give me a much needed creative outlet. Ultimately, the goal is to open an event location that customers may rent out in addition to purchasing a décor package. Even though I have business goals, it is important to give back in some capacity. Ideally, the event location would also be used to offer crafting classes for both youth and adults, providing others with a way to express themselves.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
What’s been the most effective strategy for growing your clientele?
Aside from utilizing social media for advertising, I would say the most effective strategy is simply to make sure that you are producing and offering the highest quality products and services. The great thing about being a small business is the personal interactions it allows me to have with my customers to better meet their needs. I am able to find out what the vision the customer has and work to make it into reality, whether it’s full fledged event decorating or simply a customized t-shirt. Well Designed, LLC’s clients could choose anyone, but they chose us to make their vision into a reality. That is an honor and we will always rise to meet the expectations set.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
Throughout life I have been a perfectionist and naturally hold myself to very high standards, this expectation extending to my business as well. However, going into this business, I had to learn that there’s always room for progress, but it’s okay to have to practice time and time again and more importantly that it’s okay to fail. I have probably spent more time working to perfect skills for my business in the last five years than I did completing my undergrad degree. There have been many projects that I thought would be easy to tackle that turned out to take weeks or months to perfect. In summary, I’ve had to unlearn that perfection is best and lean towards understanding that practice makes progress.