We caught up with the brilliant and insightful Natalie Legg a few weeks ago and have shared our conversation below.

Natalie, appreciate you joining us today. When did you first know you wanted to pursue a creative/artistic path professionally?
With everything that has happened over the last year, the covid pandemic, systemic racism and social equity surfacing yet again, I’ve had time to reflect on what really matters in life. Early in the year of 2020, I had a full time job as a graphic designer, which I’ve been practicing for over 15yrs, but since then I have gone part-time in-order to pursue ceramics more. Spending countless hours in front of the computer isn’t natural, it’s not healthy and it’s draining, emotionally and physically. Working with my hands, getting dirty and having complete artistic freedom in ceramics is so much more rewarding. So now with more time to focus on my ceramics, I’m hoping to expand outside of just fulfilling wholesale orders and stock my shop and start a mug club.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Void & Form Ceramics consists of one sole person, me. My work is all handmade, hand-thrown and released in small batches. I offer statement kitchenware, mainly focusing on mugs. My line of ceramics features earth tones and textures reminiscent of nature and palettes found in our shared landscapes.

I think the main reason I enjoy ceramics so much is the complete artistic freedom it gives me. In my job as a graphic designer, my creativity is limited and in the hands of the client. Also most of the projects I work on are 1D (one-dimensional), once the project is over it goes out into the cloud, into the vass internet space. Whereas the ceramics I create are 3D, once it’s complete it’s a physical tactile object I can interact with and use everyday. It gives me a sense of completion and that’s very satisfying.

We’d love to hear the story of how you built up your social media audience?
I’m no where near others on Instagram with using reels and video in general. I had taken a course on running a small business and took away some great tips for social media. There are several ways to represent yourself on IG, either showing your face and being a personality or being a brand and staying behind the scenes. I ended up going more on the branding side but showing myself here and there (minimally). I find it very difficult sharing personal things to complete strangers and also have the hardest time thinking of what to even share. Like who wants to know what I’m wearing, eating or thinking? I’m still trying to balance exactly how I want to represent myself and my work on IG. It’s a balancing act and it takes sometime to figure out what works for you, your lifestyle and your emotional state.

Have you ever had to pivot?
With everything that has happened over the last year, the covid pandemic, systemic racism and social equity surfacing yet again, I’ve had time to reflect on what really matters in life. Early in the year of 2020, I had a full time job as a graphic designer, which I’ve been practicing for over 15yrs, but since then I have gone part-time in-order to pursue ceramics more. Spending countless hours in front of the computer isn’t natural, it’s not healthy and it’s draining, emotionally and physically. Working with my hands, getting dirty and having complete artistic freedom in ceramics is so much more rewarding. So now with more time to focus on my ceramics, I’m hoping to expand outside of just fulfilling wholesale orders and stock my shop and start a mug club.

Contact Info:

• Website: https://www.voidformceramics.com
• Instagram: https://www.instagram.com/voidformceramics