Alright – so today we’ve got the honor of introducing you to MyBPM. We think you’ll enjoy our conversation, we’ve shared it below.

MyBPM, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At MyBPM Streetwear, our mission is deeply rooted in our passion for the rave and EDM community. We recognized a significant gap in the market: a lack of premium quality apparel that truly represents the spirit, values, and lifestyle of ravers. Most existing apparel targets festival merchandise, missing the essence of what it means to be a part of this vibrant community.

Our journey began with the realization that ravers often feel compelled to hide their passion due to societal misconceptions linking raving with negative stereotypes. However, we believe in the powerful values of P.L.U.R (Peace, Love, Unity, Respect) that the rave culture embodies. These values promote a sense of belonging, acceptance, and positivity, which we wanted to extend beyond the dance floor.

The magic and feeling of being unapologetically oneself should not be confined to raves and festivals. We envisioned a brand that empowers ravers to express their identity proudly wherever they go. Our mission is to create apparel that resonates with the community’s core values and provides a sense of empowerment, pride, and connection.

We were driven by the desire to celebrate the rich, positive, and loving aspects of rave culture, which are often overlooked. Our goal is to break the stereotypes associated with raving and bring attention to the beauty of this community. By offering premium-quality apparel, we aim to uplift our community and help ravers build meaningful connections and express their passion confidently.

MyBPM Streetwear is not just about fashion; it’s about creating a platform where ravers can feel proud of who they are, connect with like-minded individuals, and carry the incredible energy of the rave culture into their everyday lives. This mission is meaningful to us because we understand the transformative power of belonging and self-expression, and we are dedicated to making a positive impact on our community.

Farrice Cain, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hello, I’m Farrice Cain, and along with my wife, Jennifer Santulan, we are the proud founders of MyBPM Streetwear. Our journey into the rave and EDM fashion scene began with an intense passion for the culture and a desire to express the unique energy it embodies. During countless nights spent dancing under the neon lights, we realized that our community deserved more than just generic festival merchandise. We needed apparel that genuinely reflected our spirit and sophistication.

A Mission Born from Experience:

At MyBPM, our mission is to empower ravers to express their identity with pride, not only at festivals but in their everyday lives. We believe that the values of Peace, Love, Unity, and Respect (P.L.U.R) should extend beyond the dance floor, permeating every aspect of our lives. Our goal is to create apparel that embodies these values, allowing our community to carry the magic of rave culture with them wherever they go.

Innovative and Stylish Offerings:

We provide a range of premium apparel, from stylish t-shirts and hoodies to unique accessories, all crafted with the rave and EDM community in mind. Each piece is designed with meticulous attention to detail, ensuring that our customers feel both fashionable and deeply connected to their culture. Our products are more than just clothing; they are expressions of identity and passion.

Challenging Misconceptions:

One of the major issues we address is the negative stereotype often associated with rave culture. Many people misunderstand the true essence of raving, focusing on the superficial and negative aspects. MyBPM Streetwear aims to redefine this narrative by offering apparel that showcases the positive, transformative power of our community. We want ravers to feel proud and confident, knowing they are part of a loving and supportive group.

What Sets Us Apart:

What truly sets MyBPM Streetwear apart is our unwavering commitment to the values and spirit of the rave community. Unlike brands that focus solely on profit, we prioritize the authentic representation of our culture. Our designs are more than just fashionable; they are a celebration of the love, unity, and positivity that define rave culture.

Our Proudest Moments:

One of our proudest achievements is the sense of community we have fostered. Seeing individuals from diverse backgrounds come together, united by their passion for rave culture and expressed through our apparel, is incredibly rewarding. It’s fulfilling to know that our products help create a sense of belonging and pride among ravers.

A Message to Our Community:

To our potential clients, followers, and rave fam: MyBPM Streetwear is not just a clothing brand; it’s a movement dedicated to celebrating and uplifting the rave and EDM community. Our apparel is designed to help you express your identity and connect with like-minded individuals. By wearing MyBPM, you are joining a community that values peace, love, unity, and respect. Embrace the beauty and positivity of rave culture with MyBPM Streetwear.

Can you share a story from your journey that illustrates your resilience?

Absolutely. When Jen and I decided to start MyBPM Streetwear, we were stepping into completely uncharted territory. With my background as a certified personal trainer and health & wellness coach for over 16 years, and Jen’s experience as a real estate agent for more than 11 years, fashion and lifestyle branding were entirely new to us.

Initially, we didn’t have extra funds to invest in the brand. Every aspect of the business, from design to marketing, had to be learned from scratch. We faced numerous challenges, from understanding fabric quality to mastering social media marketing. Each mistake was a lesson, every setback a stepping stone. But our biggest challenge came at the beginning of 2020, right after our launch, when the world was hit by the Covid-19 pandemic. With all events and in-person activities cancelled, our primary avenues for brand promotion vanished overnight. It was a daunting period filled with uncertainty.

However, we refused to let these obstacles defeat us. Instead, we pivoted our strategy to focus on building an online community. We engaged with ravers through social media, hosted virtual events, and created content that resonated with our audience’s values of unity and positivity. These efforts not only kept our brand alive but also strengthened our connection with the community.

Looking back, I am grateful for the resilience these experiences fostered in us. They taught us invaluable lessons about adaptability, perseverance, and the power of a strong community. Today, those tough times have become the foundation upon which we continue to build and grow MyBPM Streetwear. Our journey through adversity has reinforced our mission to create a world grounded in unity, love, and positivity, reflecting the true spirit of rave culture.

Any insights you can share with us about how you built up your social media presence?

Building our audience on social media was both a challenge and an adventure. When we launched MyBPM Streetwear, we knew that connecting with the rave and EDM community online would be crucial. We started by immersing ourselves in the culture on platforms like Instagram, Facebook, and TikTok, engaging authentically with our audience.

Building the Audience:

We began by sharing our story and the values behind MyBPM Streetwear—Peace, Love, Unity, and Respect (P.L.U.R). Our posts featured behind-the-scenes looks at our design process, stories from our own rave experiences, and user-generated content from our customers. We collaborated with influencers and attended virtual events, creating content that resonated deeply with the community.

A pivotal moment came when we hosted a virtual rave event during the Covid-19 pandemic. This event not only kept our audience engaged but also attracted new followers who were looking for ways to stay connected during lockdowns. It showcased our commitment to the community and our ability to adapt and innovate in challenging times.

Advice for Beginners:

1. Be Authentic: Share your personal journey and the story behind your brand. People connect with authenticity.
2. Engage with Your Community: Respond to comments, join conversations, and show appreciation for your followers. Engagement builds loyalty.
3. Consistency is Key: Regular posting keeps your audience engaged and shows that you are active and committed.
4. Value-Driven Content: Create content that reflects your brand’s values and resonates with your target audience.
5. Leverage Influencers: Collaborate with influencers who genuinely align with your brand’s mission and values.
6. Adapt and Innovate: Be ready to pivot your strategies in response to changes in the social media landscape or broader circumstances, like we did during the pandemic.

Building a social media presence takes time and effort, but by staying true to your brand and consistently engaging with your audience, you can create a loyal and passionate community.

Contact Info:

• Website: https://mybpm.store/
• Instagram: https://www.instagram.com/my.bpm/
• Facebook: https://www.facebook.com/MyBPMstore/