We’re excited to introduce you to the always interesting and insightful Mike Juliano. We hope you’ll enjoy our conversation with Mike below.

Alright, Mike thanks for taking the time to share your stories and insights with us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.

I believe the thing that separates me from a large portion of the industry is that my clients get to feel like they’ve gained a teammate when we work together. If you hire me, you get me. No matter what the project is, I want to be involved in the creative process from the ground level whenever possible. I want to share common goals so that when we actually start to develop content, it’s serving the purpose you want it to.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’ve been in the production industry for 13 years in a professional capacity, but I’ve had my hands on creative tools for as long as I can remember. I used to “play Photoshop” when I was 7. I was the kid making Myspace templates for bands. My job aspirations were always in the creative field. I was set on pursuing opening a restaurant until going to school for hospitality management taught me how little I’d get to cook and create. I still make a mean sandwich.

I’ve spent my career working with high-profile, high-stress clients. It’s fulfilling in its own right and continues to teach me some truly invaluable skills, but when I formed Mike Juliano Creative Services (or MJCS, for the sake of not typing that out again) I knew that I wanted my focus to be on working with clients that I shared a passion with. As a musician myself, getting involved in the South Florida music scene was a no-brainer. It’s why a huge part of my portfolio is concert photos; getting to hone my craft while being exposed to a genuinely fantastic group of musicians and human beings is a dream come true for someone like myself. But even outside of my work in music, I knew that I needed to have a connection with the people I work with. It’s effortless to give a project my all if I believe in what I’m doing.

Where do you think you get most of your clients from?

Despite all my paid marketing efforts, word of mouth is without a doubt my greatest source of new clients. I like to think that it’s because my existing clients are just that satisfied with the product that they can’t help but share, but really it’s more that I’ve been extremely lucky to work with some wonderful people. I’m beyond grateful.

Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?

I think there’s a lot about this industry that non-creatives would struggle to understand, because I think everyone struggles to understand it. There are a number of new challenges to overcome, seemingly every day. The rapid advancement of AI is terrifying. The improvement of common consumer technology (see: smartphone cameras) has introduced this relatively new concept of having to justify why a professional photographer or videographer has value. As a creative, the difference is night and day. But to a small business owner or a musician who’s just trying to get by? That can be a very tough argument to make. The only real advice I can give on it, and this is advice I’m having to try to follow myself, is to remain firm on the value of whatever you create.

Contact Info:

• Website: www.mikejuliano.com
• Instagram: mikejulianocreative
• Linkedin: https://www.linkedin.com/in/mike-juliano-a33b94129/
• Yelp: https://www.yelp.com/biz/mike-juliano-creative-services-davie

Image Credits
Mike Juliano