We’re excited to introduce you to the always interesting and insightful Michal Waechter. We hope you’ll enjoy our conversation with Michal below.
Hi Michal, thanks for joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
One of the primary outcome metrics that we use to gauge success for our clients is patient volume. Our role as Healthcare Consultants is to formulate a business development strategy that coordinates marketing, medical quality, strategy, operations and relationships to grow the medical practice and increase overall revenue. By closely tracking patient volume on a monthly basis, we are able to accurately identify where our marketing and outreach efforts have generated the most return. One of our clients was an established subspecialty group, opening a new office in a previously untapped market. By focusing on this location, we were able to triple the number of target accounts, add close to 300 new patient visits in 6 months and increase the overall volume at that location by more than 40%. The comprehensive combination of marketing, referral outreach and community engagement was wildly successful in achieving the practice’s original goal.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I grew up in San Marcos and followed my parent’s legacy of attending Southwest Texas State University. After graduating with my Bachelors in Health Information Management, the University changed its name to Texas State University before I earned my Masters of Science in Healthcare Administration. Though SWT is in my blood, I’ve embraced Texas State as the new name. I moved to San Antonio and embarked on a 10-year career in Hospital Administration.
I started as a Marketing Manager and promoting my way through many levels of the organization, ultimately leading the oncology service line as the Regional Director of Oncology Services for the five hospital Baptist Health System. After leaving Baptist in 2016, I started Waechter Consulting Group, dedicated to helping physicians optimize and grow their practices in the private sector. I have diverse experience in strategy, program execution, operational improvement, physician outreach, brand positioning and consumer engagement, which I utilize to create a comprehensive marketing and business development strategy for clients wishing to grow their patient volume.
Business Development is my passion and facilitating quality medical care by respected providers that exceed patient expectations is truly rewarding. Five years later, my business is thriving and my clients are like family.
In addition to my professional obligations, I am a member of the National Association of Women Business Owners, serve on the Texas State University Foundation Board of Trustees, Chair the Ranch Chic Fashion Show for the American Cancer Society and am a Fellow of the American College of Healthcare Executives. I started a professional development and networking group called San Antonio Liaison League for other healthcare marketing executives in the area. I enjoy reading, cooking, traveling and spending time with my husband and three children.
How about pivoting – can you share the story of a time you’ve had to pivot?
The transition from corporate, for-profit healthcare and 70 hour work weeks to self-employment, unguaranteed income, and entrepreneurship was a difficult but rewarding journey.
When I started Waechter Consulting Group, I made the decision to create a successful business that would allow for the flexibility and autonomy that my family needed. I was blessed with a solid support system and industry relationships that served as building blocks along the way.
Learning how to navigate starting a business, forming an LLC, creating a DBA, developing a business plan, designing collateral, and drafting agreements and proposals was full of trial and error. Gradually, it all came together to form a dynamic and growing machine.
What’s been the best source of new clients for you?
Waechter Consulting Group is committed to providing new and established medical practices with customized business development strategies that optimize business performance and grow patient volume. We consider ourselves an outsourced resource for the business development function of practice administration.
We take care of our physicians so that they can take care of their patients. We specialize in business development but work with clients in non-healthcare related industries as well. The majority of our clients come to us from industry relationships or word-of-mouth referrals. We do have a referral bonus program and appreciate client referrals from friends and colleagues.
- Website: https://www.waechterconsulting.com
- Instagram: https://www.instagram.com/waechterconsultinggroup/?utm_medium=copy_link
- Facebook: https://www.facebook.com/WaechterConsulting/
- Linkedin: https://www.linkedin.com/in/michal-waechter-43738b144/