We were lucky to catch up with Michael Norton recently and have shared our conversation below.
Michael, thanks for taking the time to share your stories with us today Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
High risk high reward is what I believe in or start small and think big. When we started Madison snack no one knew who were and we had fight. Every entrepreneur needs to know how to fight. You have to able to take a hit and give up back. That why today we are successful in what we do. As a owner I took all the money the pain and all suffer because it’s important to be to build generational wealth. I had no problem with laying it all on the line , because failure leads to success. Long days and long nights has got us to this point and we are still growing
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My company is Madison snacks and we have a distribution deal with Marlow candy company. I control of all Baltimore MD and I a little bit of territory in Philadelphia. My back started from learning the art of warehousing and distribution which lead to routesales. We are in the snack business and what separates us from the competition is talent and product. Our candy product are Hala, witch means there is no pork in our candy we are always willing to work with pircing and we focus on the 99 cent price point.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
You can find Marlow candy and Madison snacks in all the independent supermarket in the Baltimore region. When you do great business words get around. We have dominant the mom and pop stores and I trying figure out a way to increase sales and how to grow the business effectively. One day while out doing some promotion and market I walked into Save A Lot bro grocery store and meant with the store owner we and a 30 minute talk and then the deal was done. The next day we were in all 12 stores. To get the candy into a supermarket was because of the all the other brands. I guess you can say the little guys won.
Can you talk to us about your experience with selling businesses?
My first business venture was again routesales in the bread business. I have a nitch for buy a business with a problem and then turning it around. I built this business up I had a payroll put I didn t have strong employees. The bread business requires you to be at early in the morning and work late until the afternoon. It can take a toll on home life as well and the physical part of it. Starting at 2 30 in the morning and finished up at 5 in the evening is rough on anyone. I tried to do all by myself that never works and the world was change around , I stared to see that people do shop as much and now online shopping was taking over. Selling was the best option. I still made out with only a few financial loses.
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- Other: Things are going good for me and now I am currently educating high school students on the importance of entrepreneurship