Alright – so today we’ve got the honor of introducing you to Miata Robinson. We think you’ll enjoy our conversation, we’ve shared it below.

Miata, thanks for taking the time to share your stories with us today Let’s start on the operational side – do you spend more of your time/focus/energy on growing revenue or cutting costs?

I would have to say growing my revenue in my photography business matters more to me than cutting costs. Finding multiple ways to increase my clientele and grow my brand is something I plan for and think about on a daily basis. I have worked consistently over the last couple of years to grow my revenue. I set a goal to double my revenue each year, and so far that has been very successful. I spend a lot of my time focusing on branding my business, updating my website when necessary, operating my photography studio, creating monthly promotions, creating my monthly newsletter & blog, and learning new editing techniques. I truly believe taking the time to plan out your day to day business operations will help you grow the revenue of your business.

Miata, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am the owner of Special Moments by Miata

My photography business was established in November 2016. I specialize in multiple types of portraits such as birthday, business branding, couples, family, graduation, and maternity. I also specialize in  professional headshots, events, and weddings. I have always had a passion for taking photos since I was a child. When I bought my first professional camera, a Canon Rebel T6, I felt like I was on top of the world by choosing to invest in myself and do something that I loved to do. I took the time to learn the basics and grow everyday. I asked everyone I knew to be a practice model for me. And from that point forward, there was no looking back! Fast forward to 2023, I have upgraded my camera to a Sony A7iii. Hands down the best decision ever!!!!! I have learned so much as a business owner over the years! I will be opening my first photography studio located in Stone Mountain, Ga in March and launching my t-shirt brand in April. I am extremely grateful for everything God has blessed me with and I know he has so much in store for my business!

Where do you think you get most of your clients from?

For my photography business the best source of new clients has truly been client referrals. I would have to say 30% of my clients are returning clients, 10% come from social media, and 60% of them come from client referrals. Word of mouth has been very beneficial for my business over the last couple of years. I am extremely grateful to all of my new and returning clients!!! You all motivate me to be a better photographer and overall business owner! Thank you for your continued support!!! I will continue to provide a great client experience for every client. My motto is “Make Every Special Moment Count.” That is what Special Moments by Miata will always strive to do!!!

If you have multiple revenue streams in your business, would you mind opening up about what those streams are and how they fit together?

I do currently have multiple revenue streams within my business.

For the last couple of years I decided to learn how to make my own graphics for my brand. In early 2022, I decided that I had a passion for creating branding materials for other businesses as well such as logos, flyers, websites, business cards, Instagram highlights, and professional branding photoshoots. I decided to add branding services to my website. My mix and match bundle is my biggest seller because every business has different needs. So being able to provide my clients a one stop shop branding experience has been extremely satisfying.

In June of 2022, I decided I wanted to create a t-shirt brand for business owners. As I brainstormed I just knew I couldn’t be the only business owner that completes a lot of their work on the weekends. I then came up with the concept “Weekends are for Working.” Check out the shirt below. I will be launching my t-shirt line in April 2023. All support from my business owners would be greatly appreciated! Stay tuned!!!!

In November of 2022, I decided to purchase my own photography studio space in Stone Mountain, Georgia. This was an extremely proud moment for me! It has been a goal of mine for quite some time! I have completed renovations, marketing planning, purchased new equipment, and have completed multiple successful photoshoots in my new studio. I even completed a podcast production in my studio. With all of that being said, I am officially ready to open my studio to the public!!! Special Moments Photography Studio will be open for photographers, videographers, content creators, podcasts, etc. It will be priced at an hourly rate! Please visit my website for more information.

Contact Info:

• Website: www.specialmomentsbymiata.com
• Instagram: https://instagram.com/specialmomentsbymiata
• Facebook: https://www.facebook.com/specialmomentsbymiata

Image Credits
Special Moments by Miata LLC