We were lucky to catch up with Melissa LeEllen recently and have shared our conversation below.
Melissa, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
My name is Melissa LeEllen. I am an experienced marketer and a passionate advocate for helping businesses grow and succeed. I got my start in the marketing industry over two decades ago, when I was working for a small, local company, as their Director Of Marketing. I quickly realized that I had a talent for connecting with people and helping them to see the value of the company’s products and services.
From there, I dove headfirst into the world of marketing, opening my first business, Creative Global Entertainment, soaking up as much knowledge and experience as I could. I have worked for a variety of companies, Delta, McDonalds, Coca-Cola, Gold Peak Tea; and gained a deep understanding of what it takes to create effective marketing campaigns that resonate with people.
Over the years, I have established a reputation for my heart-centered marketing approach, which is the foundation of Creative Global’s core values. I strongly believe that marketing should go beyond selling products or services and should focus on building meaningful relationships with people and making a positive impact on society. At Creative Global, we invest considerable effort in getting to know our clients and their values in order to design marketing campaigns that are genuine and consistent with their objectives.
Jesse Biondi joined the Creative Global team in 2022. With his expertise in business operations and management, Jesse is a driving force behind the success of the company. He is committed to ensuring that every client receives the highest level of service and support, and is passionate about helping businesses grow and achieve their goals.
What sets Creative Global apart from other marketers is our passion for helping businesses grow and succeed. We truly care about our clients and works tirelessly to help them achieve their goals. Whether it’s weekly consultations to elevate your brand, developing a new branding strategy, launching a social media campaign, or revamping a website, Creative Global is always up for a challenge and committed to delivering results.
We believe that marketing isn’t just about selling products or services – it’s about creating authentic connections with people and making a positive impact in the world. We take the time to really get to know our clients and understand their values and goals, so that we can create marketing campaigns that truly resonate with their audience.
What I’m most proud of is the impact that we’ve been able to have on our clients’ businesses. We’ve helped startups go from zero to hero, and we’ve helped established brands reinvent themselves and stay relevant in a rapidly-changing market. It’s incredibly rewarding to see our clients succeed and know that we played a role in their success.
If you’re considering working with us, I want you to know that we’re passionate about what we do and truly committed to helping our clients achieve their goals. We’re not just another marketing company – we’re a partner who will work with you every step of the way to bring your vision to life.
Melissa, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Melissa LeEllen. I am an experienced marketer and a passionate advocate for helping businesses grow and succeed. I got my start in the marketing industry over two decades ago, when I was working for a small, local company, as their Director Of Marketing. I quickly realized that I had a talent for connecting with people and helping them to see the value of the company’s products and services.
From there, I dove headfirst into the world of marketing, opening my first business, Creative Global Entertainment, soaking up as much knowledge and experience as I could. I have worked for a variety of companies, Delta, McDonalds, Coca-Cola, Gold Peak Tea; and gained a deep understanding of what it takes to create effective marketing campaigns that resonate with people.
Over the years, I have become known for her heart-centered approach to marketing and is the core value of Creative Global. I believe that marketing is about more than just selling products or services – it’s about creating connections with people and making a positive impact in the world. We take the time to really understand our clients and their values, so that we can create marketing campaigns that are authentic and aligned with their goals.
Jesse Biondi joined the Creative Global team in 2022. With his expertise in business operations and management, Jesse is a driving force behind the success of the company. He is committed to ensuring that every client receives the highest level of service and support, and is passionate about helping businesses grow and achieve their goals.
What sets Creative Global apart from other marketers is our passion for helping businesses grow and succeed. We truly care about our clients and works tirelessly to help them achieve their goals. Whether it’s weekly consultations to elevate your brand, developing a new branding strategy, launching a social media campaign, or revamping a website, Creative Global is always up for a challenge and committed to delivering results.
We believe that marketing isn’t just about selling products or services – it’s about creating authentic connections with people and making a positive impact in the world. We take the time to really get to know our clients and understand their values and goals, so that we can create marketing campaigns that truly resonate with their audience.
What I’m most proud of is the impact that we’ve been able to have on our clients’ businesses. We’ve helped startups go from zero to hero, and we’ve helped established brands reinvent themselves and stay relevant in a rapidly-changing market. It’s incredibly rewarding to see our clients succeed and know that we played a role in their success.
If you’re considering working with us, I want you to know that we’re passionate about what we do and truly committed to helping our clients achieve their goals. We’re not just another marketing company – we’re a partner who will work with you every step of the way to bring your vision to life.
How about pivoting – can you share the story of a time you’ve had to pivot?
One of the most significant pivots I had to make in my life was during the Covid-19 pandemic. As the owner of Creative Global Entertainment, that heavily relied on organizing in person events, the pandemic brought everything to a halt. Suddenly, my entire business model was no longer viable, and I had to pivot to a completely different direction.
Instead of giving up, I took this as an opportunity to explore new possibilities and build a team to support me. I started by brainstorming new marketing ideas and rebranding my marketing concept. Through this process, I discovered that there was a significant demand for online branding services.
I quickly assembled a team in brand elevation marketing and began offering these services to clients. We worked tirelessly to create a new website, develop marketing strategies, and build partnerships with other businesses.
As a result of this pivot, we were able to successfully transition our business from being completely event-based to offering brand elevation marketing. This not only helped us to stay afloat during the pandemic, but it also allowed us to expand our reach and provide our services to clients all over the world.
This experience taught me the importance of being flexible and adaptable in the face of challenges. It also showed me that with the right attitude and approach, even the most difficult situations can be turned into opportunities for growth and success.
Do you have any insights you can share related to maintaining high team morale?
Managing a team and keeping morale high is crucial for the success of any organization. In my experience, it takes a combination of strong leadership, clear communication, and a supportive work culture to achieve this.
First and foremost, it’s important to lead by example and set clear expectations for your team. As a manager, you should have a clear understanding of the goals and objectives of the organization, and be able to communicate them effectively to your team. This means being transparent about your expectations, providing regular feedback, and recognizing and rewarding good performance.
Another key aspect of managing a team is fostering a positive work culture. This can be achieved through a number of different methods, such as promoting work-life balance, encouraging open communication, and providing opportunities for professional growth and development. By creating a supportive and positive work environment, you can help to keep morale high and ensure that your team is motivated and engaged.
Effective communication is critical when managing a team. You should ensure that your team members are aware of their roles and responsibilities, and have a clear understanding of the expectations placed on them. Additionally, you should provide regular feedback on their performance, and offer guidance and support as needed. By maintaining open lines of communication, you can help to build trust and ensure that everyone is on the same page.
At Creative Global Entertainment, we prioritize cohesion and connection by holding weekly team meetings that not only cover trainings and company objectives, but also provide an opportunity for celebrating individual successes with a fun and silly dance. This not only motivates our team members, but also fosters deeper connections between them beyond just their work. Our values are centered around heart and our entire team embodies this vision.
Lastly, it’s important to be adaptable and flexible when managing a team. Every team is different, and what works for one may not work for another. As a manager, it’s your job to be flexible and willing to adjust your approach as needed in order to meet the unique needs of your team.
Contact Info:
- Website: www.CreativeGlobal.rocks
- Instagram: www.instagram.com/melissaleellen
- Facebook: www.facebook.com/melissaleellen
- Linkedin: www.linkedin.com/in/melissaleellen
- Twitter: www.twitter.com/melissaleellen
- Other: www.instagram.com/creativeglobalentertainment www.facebook.com/creativeglobalentertainment
Image Credits
@Creative Global Entertainment @Getty