We’re excited to introduce you to the always interesting and insightful Meagan Getz. We hope you’ll enjoy our conversation with Meagan below.

Alright, Meagan thanks for taking the time to share your stories and insights with us today. Going back to the beginning – how did you come up with the idea in the first place?

Starting this business was actually a happy little accident 😅 I started with creating my own website for my photography business. I ALWAYS diy-ed my own website- never even bought a template. Well, I learned more about what makes a website convert, and once I realized the psychology behind it, I became absolutely ✨obsessed✨ and had to dive deep. Then I learned how to not only create high-converting websites, I also learned how to apply those same principles to brand design.

Now as far as how I came to focus on introverts? That’s a more recent development, but something that has been on my heart for years. As an introverted wedding photographer coming up in the late 2010s/early 2020s, I felt extremely out of place. The bestie, hype-girl photographer energy was EVERYWHERE, and that just… wasn’t me. And for a long time, I felt like that made me lesser than. When I stopped comparing myself, finally embraced my own strengths, and built my brand and website entirely around those instead of who I thought I needed to be, that’s when things changed for me. I started attracting clients that *loved* my fly-on-the-wall, quieter approach.

I know there are many introverted service providers out there struggling with the same feelings that I had, and I want to help them build a brand and website that support how they’re wired. Sometimes it feels like we’re living in a world built for extroverts, especially in the photography industry. But introverts are enough, and their strengths are NEEDED.

Meagan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

One of the things I noticed when I was establishing my business is that a lot of marketing advice (and resources, for that matter) are banking on the user having a big personality- not afraid to be louder or throw themselves into the spotlight. But most introverts? They’re not comfortable with that. They have more of a fly-on-the-wall approach, so these strategies don’t really align with how they’re wired, which creates a huge disconnect and leads to burnout.

That’s why I decided to create websites and brands for people that have struggled with the same things I have- feeling out of place in industries that value a bigger, louder personality. I’ve created website templates that utilize sales strategies that work well for introverts specifically. And I’m in the process of creating an entire resource shop that will help introverted entrepreneurs learn how to sell their services in a way that feels aligned, doesn’t contribute to burnout, and attracts the clients they really click with.

I’m extremely proud of what I’m creating with Luxelle Studio and my goal is for my business to become the go-to resource for introverted entrepreneurs, whether they want to learn sales strategies, need an effective website, or just need a space where they can find some validation.

We’d love to hear a story of resilience from your journey.

OOF. Okay, this goes back a few years to my days as a wedding photographer. I was at a workshop with a few other photographers, and we were doing a styled shoot. One photographer was really taking the lead with posing, and a couple of us were more in the background, being the fly-on-the-wall and catching the candids. Later on, that photographer absolutely reamed us for not directing enough. I was devastated. This was how I operated a lot of the time- I would let my clients interact and as they were, I would take more candid-style photos without over-directing them. I was getting shots I was really proud of. But it still wasn’t enough? That really stuck with me and made me question if my way of operating as a photographer was flawed.

I had to work through the insecurity I had from that experience for, honestly, a couple of years. But when I finally did, and I embraced the way I work as a photographer, I started working with clients who absolutely loved that about me. And I learned how to create a brand and website- for myself and others- that really focuses on highlighting people’s strengths, however those strengths may show up and even if they’re understated.

If I had given up in that moment (like I kinda wanted to, tbh) or if I had tried to make myself be more like that other photographer, I would have never gotten here. I’m so glad I honored the way I operate through the years and worked through that. No shade to the other photographer either- I’ve actually learned to be grateful for what they did because it brought me here. It gave me an entirely new perspective, and now I’m able to serve an entire group of people that struggle with the same feelings I had to work through.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

YES. Start With Why is a fantastic one for getting yourself in touch with the purpose behind your business- highly recommend. I also love Atomic Habits and it’s my sincere recommendation that every business owner read it. Why? As business owners, we have to do a lot of work that we may not see the results of instantly. Without the instant gratification, it can get discouraging. Atomic Habits really helps you understand how the small, seemingly-mundane tasks WILL pay of in the long run. It’s full of great reminders and is a fantastic resource for mindset specifically.

There have been countless people I’ve learned from over the years that have gotten me to this point. I’d love to make a few honorable mentions: Savannah Meikamp, Ellie McMakin, Alex Krahling, Kaili Meyer, Kenzi Green, and the amazing team at Showit that put on a conference last year called Spark that changed my life.

Contact Info:

• Website: https://luxellestudio.com
• Instagram: @luxellestudio
• Facebook: https://facebook.com/luxellestudio