We caught up with the brilliant and insightful Matt Mahjoub aka Boolur a few weeks ago and have shared our conversation below.

Hi Matt, thanks for joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

About 2 years I ago I left a 6 figure job doing redundant work that I knew I was good at, but didn’t feel satisfied with the feeling it gave me every time I clocked in. I definitely didn’t enjoy my job.

Since then, I started making music, became an artist and created my own business in the music industry. I haven’t had a job and have spent close to 6 figures turning this passion into something that I can stand on, and it’s been the riskiest route ever.

I bought my self a massive office/warehouse space and turned it into a creative space and music studio where like minded artists and creatives can come work and enjoy doing what they love.

Since pulling the trigger on that in December of 2021, it wasn’t only till a couple of months ago where my expenses have been breaking even from the actual passion itself. I’m finally started to slowly see the fruits of my labor reveal them selves, but I still have such a long way to go.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Matt, AKA “Boolur”. I am a music producer based out of OC/LA.

Before starting to make music a few years ago, I had successful background in business development, real estate, and I.T work. From multiple years of saving and investing, I finally dropped everything I was doing and put my 110% into music.

In the last few years, I’ve released multiple producer projects where I collaborated with different artists to tell a story or portray a feeling through the project. I’ve worked with 100s of different artists since starting and have accumulated an archive of 100s of different songs all waiting to show themselves to the world someday.

My brand and artist name “Boolur” has really shaped itself to become a entity who’s goal is to help artists in anyway possible to achieve whatever it is that they need to achieve to release the best music possible and have the world hear it. I have a massive creative space where we’ve filmed multiple music videos, hosted live events and concerts for 100s of people. Provided a space for photo shoots, promotion, content creation etc.

All of that to be topped off with a professional music studio in-house where I am at majority of my time. I am a producer., audio engineer, photographer and videographer myself. A few services I provide include music production, mixing & mastering, promotion packages, studio time, photo and music video shoots.

As far as what sets me apart from others I think is my “fresh meat” mentality. Almost 90% of artists usually started their careers making music and having to work a 9-5 job at the same time. For me, since I was blessed enough to be able to not have to work a job everyday, I’ve put my all into this. Ive only been doing this for about 2 years. So I’ve hustled at this everyday, 24/7 doing whatever I can to make this thing work, with little to no guidance from anyone who’s successfully turned this into a business.

I don’t come from a fortunate background. I have had to create everything around me from scratch, resulting in a lot of sleepless nights not knowing if the path I’m going down will really get me where I want to go. But because I’ve been doing what I love, that’s all that’s mattered to me since I’ve started, and I’ve made some of the best music I could have ever wished for since then.

For you, what’s the most rewarding aspect of being a creative?

It’ll have to be the way art touches people, and how they perceive it. I’ve seen the way my music has been received, and the amount of positive feedback I’ve gotten has made it all worth it.

It’s brought friends and family back to into my life, it’s helped people who are going through tough times get through it, and it’s inspired others who have wanted to take a risk and do something they love to do so.

All while I get to just do what I love and put it out into the world. That definitely has made this all worth it.

How can we best help foster a strong, supportive environment for artists and creatives?

Id say just support them in any way you can. Even if it means just reaching out to them to let them know if you liked or didnt like something they did or put out. We live in a world where you could easily just press a “reshare” button and have 100s of more people see that artists’ work, but if that’s not something you want to do, just give the artist feedback. Let them know how it made you feel. Because that has allowed me to feel like I’m doing something worth showing to the world.     

Contact Info:

• Instagram: https://instagram.com/boo1ur?igshid=NTc4MTIwNjQ2YQ==
• Twitter: https://twitter.com/boo1ur
• Spotify: https://open.spotify.com/artist/4JGtHF5TXwM9eFl9aKp7ZS?si=M3S-hw8mRz2LccyIet7TOg
• Apple Music: https://music.apple.com/us/artist/boolur/1580143153